Hasta La Creative!

To launch the iPad version of the IKEA-catalogue in Norway, we created a brand new IKEA product called “BERÖRA”. It´s a sewing kit with a special conductive thread to sew into say the index finger of your favourite gloves. This little operation will make your gloves, mittens or whatever work on a touch-screen. Actually quite useful since it was in the middle of a freezing cold winter in Norway, when mittens should be kept on at all times…

Advertising Agency: SMFB, Oslo, Norway
Art Director: Hans Magne Ekre
Copywriter: Alexander Gjersoe
Designer: Niklas Hellborg

“Intolerably sour.”

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Creative Director: Priti Arora
Art Director: Priti Arora, Deelip Khomane
Copywriter: Tushar Pal
Account Director: Antara Suri
Retoucher: Deelip Khomane
Retoucher: Rajesh Salodkar
Illustrator: Deelip Khomane
Account manager: Parul Madan

What happens when you wear balaclavas to job interviews and extort your prospective employers? You get a job, as this young creative team found out.

Art Director: Andrew Grinter
Copywriter: Lee Spencer-michaelsen

The Problem: Ammar is a non-profit organisation dedicated to protect the rights and the health of women working in Argentina’s sex industry. The only problem is that in Argentina there’s no law to regulate their work. The Solution: Knowing the fact that the 93% of sexual workers are also mothers, we used the typical cads used by them to illegally advertise themselves on the streets to show that sexual workers deserve to have the same rights as anyone else.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Art Directors: Tomás Gianelli, Max Elbo
Copywriters: Max Elbo, Tomás Gianelli
Illustrator: Diego Grandi

The Service Civique is a state device that enables 16-25 years old people to take some social action (help the homeless, restore monuments, build houses…) TBWAParis is taking part of this intervention with a media arts operation, taking place in the street : the Service Civique choose the clean tag technique to convey its message, away from traditional ways. Clean tag is a technique consisting in washing a wall following a stencil. The clean zone then pops out, like a tag. This technique acts in complete coherence with the message the Service Civique conveys.

Advertising Agency: TBWA, Paris, France
Creative Directors: Rémi Noel, Eric Holden
Art Director: Mohamed bareche
Copywriter: Daniel Perez

(TrendHunter.com) The Futuristic Avant-Garde Zipper Fleece Tee and matching Avant-Garde Low Crotch Zippered Baggy Sweatpants from online, men’s fashion retailer Guylook offer a new, sexy way to unzip and zip-up when it…

The advertising watchdog has cleared Snickers’ controversial Twitter campaign after ruling that tweets from Katie Price and Rio Ferdinand were identifiable to the public as advertising.

Tesco has succeeded in getting an ad campaign by rival Asda banned for making absolute claims about offering the lowest prices.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
General Creative Director: Gastón Bigio
Creative Director: Federico Garcia
Interactive Creative Directors: Gastón Schaefer, Martín Garrocho
Art Director: Diego Bertagni
Copywriter: Ignacio Jardón
Additional credits: Ramiro Dirube, Pablo Endler, Sol Garros, Jose Cardelli, Pedro Dufou, Karina Aiello

Can a revival of the classic "It's Miller Time" tagline lift Miller Lite from a prolonged slump?