Afin de montrer son état d’esprit, la radio le Mouv se veut positive et ouverte d’esprit avec sa campagne “Non, ce n’était pas mieux avant”. Une série de visuels pensée par DDB Paris reprenant des éléments comme les inégalités du passé prouvant que notre époque est signe de progrès.
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“Keeping Seafarers Connected Since 1906.”
Advertising Agency: Tibe Republic, Bergen, Norway
Creative Director: Hogne Malum
Consultant: Roy Gunnar Blommedal
Project Manager: Mona Engelsen
Copywriter: Eivind Antoniazzi
Illustration: Hogne Malum
3d: Robin Fosse
Painting: Jannicke Larsen
(TrendHunter.com) The photo book London Tattoos by Alex MacNaughton features snapshots of inked-up people from all walks of life. Instead of focusing on just the tattoos themselves, the project is intended to show…
As Procter & Gamble Co.'s associate director-media, Greater China, Alfonso de Dios controlled that market's largest media budget — about $1 billion annually. Now, he questions whether companies like P&G should have a media director at all, at least in China.
The only way for DSPs, trading desks, and exchanges to mimic the comfort level of premium ad buys is via quality content.
| THE ORIGINAL? SAM Reach For a Dream Fundraising – 1998 Source : Cannes GOLD LION, Agency : TBWA Hunt Lascaris Johannesburg (South Africa) |
LESS ORIGINAL Leucan – Fight against Children Cancer – 2012 Source : Infopresse Agency : Taxi Montréal (Canada) |
(TrendHunter.com) There has never been a funkier flapper than the beautiful Herieth Paul in the Flare ‘All That Jazz’ editorial. From the voluminous white curls straight down to the vibrant heels,…
Heineken has unveiled a limited edition bottle, designed by the winners of a global Facebook competition to mark its 140th anniversary.
Once again, different ads tend to feature in the most-remembered and most-liked tables, provided by Nielsen and NM Incite. However, Abbott Mead Vickers BBDO’s Walkers work appears in all three top fives, including the “most-talked-about ads online” chart.
Audi is rolling out a new TV ad for its A5 model, bringing its commitment to its ‘Vorsprung Durch Technik’ back to the fore of its UK marketing.
Três anos depois de lançar seu excelente Far, a divertida – e russa – pianista e compositora pop Regina Spektor volta à cena com seu sexto e aguardado álbum.
Produzido por Mike Elizondo (que deu uma forcinha em Extraordinary Machine, de Fiona Apple), o disco vai se chamar What We Saw From The Cheap Seats e já tem dois singles divulgados oficialmente pela cantora.
All The Rowboats foi lançada em fevereiro e já está disponível para download na iTunes Store. A segunda faixa divulgada é uma nova versão de Ne Me Quitte Pas, que já tinha aparecido em Songs, de 2002. São dois bons aperitivos para degustar enquanto o disco não chega.
Regina já toca músicas do novo disco em seus shows, e a julgar pelo estrondoso sucesso que seus álbuns anteriores fizeram (Begin To Hope e Far), este novo deve repetir o bem sucedido caminho, agora que ela tem cada vez mais fãs, popularidade e prestígio.
A data oficial de lançamento é 29 de maio (lá na gringa). Falta muito ainda, mas enquanto isso a gente vai enganando a ansiedade por aqui. Divirta-se.
Post originalmente publicado no Brainstorm #9
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Spotify has partnered with 20th Century Fox to launch the first “advertiser page” on the digital music service, promoting the launch of the film ‘Titanic 3D’.
(TrendHunter.com) There is an eccentricity to the otherwise ethereal Fashion Gone Rogue ‘Simone’ online editorial. A fun beauty shoot, it is filled with close-ups against a white and green foliage…
Adam Crozier, the chief executive of ITV, was paid a total of £2.16m in cash and shares last year, according to ITV’s annual report and accounts for 2011.
Nabs has launched an industry Partner Card that allows its members to receive exclusive access to events and receive one-to-one mentoring from industry heavyweights.
Karmarama has launched a specialist youth agency called KID, headed by its senior planner Jono Holt.
Bauer Media is expanding its women’s lifestyle portfolio with the launch of a title called LandScape.
CMW has appointed Matt North as its head of digital strategy and planning.
Butterkist has moved its advertising business into Beattie McGuinness Bungay without a pitch.
The Government has warned that it will consider a ban on alcohol advertising unless more action is taken to reduce young people’s exposure to it.
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