Hasta La Creative!

O Showtime – que você conhece como o canal do “Dexter” – estreou a segunda temporada de sua série online “SHORT stories”. São vários curtas criativos, que inclui a participação de Don Hertzfeldt, Bill Plympton, Cyriak e até do Mystery Guitar Man.

O PES, que já participou no ano passado com o ótimo “The Deep”, apresenta dessa vez uma inovadora receita de guacamole. Os ingredientes são bem simples, mas o resultado é incrível.

Post originalmente publicado no Brainstorm #9
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Abandonando um pouco minhas costumeiras postagens sobre argentinices, outra coisa que sempre faz meu dia mais feliz é o humor inglês.

Ele tem um refinamento, uma ironia e acidez que muitas vezes até se busca em produções por aqui, mas que raras vezes acaba bem. O “Flying Circus” do Monty Python representava bem esse tal humor. E isso se refelete na propaganda, claro.

Lembro sempre da série “No Nonsense” da cerveja John Smith. E pra seguir no segmento da cerveja tem a Guinness que nunca decepciona.

Desta vez ele fizeram um filme dizendo para reunir os amigos para celebrar o St. Patrick’s Day.

Hitchcock – que não por acaso também era londrino – disse uma vez que todos os atores deveriam ser tratados como gado. Este filme passa perto. Mostra o consumidor como um rebanho de ovelhas que precisam ser reunidas. Eu achei genial. A criação da Abbot Mead Vickers/BBDO de Londres.

Post originalmente publicado no Brainstorm #9
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Brief
Promote the CowParade Santa Catarina in a relevant way, and invite the public to see the painted fiberglass cows that comprised the exhibition

Idea
We created a poster with a die-cut in the shape of a cow. These posters were placed upon grafitti artwork in over 100 locations. Once positioned upon the artwork, each poster showed a different “painted cow”. This allowed us to show the diversity of artistic styles of the CowParade.

Results
Over a million people have seen the exhibition. The painted cows were auctioned, raising more than R$ 480.000, half of which went to charities. After the exhibition the posters were removed, leaving intact the grafitti.

Advertising Agency: Propague, Florianópolis, Brazil
Creative Director: Rogério Alves
Art Director: Luis Bacellar, Gilberto Cunha
Copywriter: Jason Braun
Photographer: Michelle Costa

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