Hasta La Creative!

Porn star Sasha Gray, who has made a lot of money doing things most people would never consider doing, can be seen in a commercial for EqualPayDay, an organization that fights to close the wage gap for women.

Advertising Agency: 72andSunny, USA
Director: Christy Karacas

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Cicero Souza
Copywriter: Ricardo Porto

Advertising Agency: JWT, Chennai, India
National Creative Director: Senthil Kumar
Senior Creative Director: Priya S
Copywriter: Prakash
Art Director: Gous Basha
Photographer: Arun Natarajan
Retoucher: Sivakumar

Shailesh Khandeparkar is a Graduate from ‘The Goa School of Art’, working as  a Freelance Illustrator and Designer, based in Mumbai. At present he is working with Karigari Design inc. He had the fortune of being one of the emminent panel of juries for the prestigious D&AD awards 2011. He prefers working on  what he calls Indian-Urban genre of design. It is a mix of classical Indian styles of design with modern techniques. He likes the starkness of black and white and colour acrylic style. Shailesh’s work has been featured in all international design magazines, and all the projects are mostly done completely by himself, like the art direction, execution etc.

His work for WWF was selected as ‘In-book’ at D&AD 3 years in a row and also been nominated for the Yellow Pencil He has won a Gold Pencil in One Show Design, Bronze at the Clio Awards, and silver in Cannes, London International and other several nomination in major awards. Someof his work & articles was published in The Work Book, WPP Cream Book, IDN, Communication Art, Computer Art and Indexbook.

Why are you an Illustrator?
This is an odd question. Actually, I don’t think I am perfect for the role of illustrator, because i cannot replicate the given refrence style (as it’s so called in advertising).  I am a bit of illustrator + designer + art director.

Did you attend school for fine art or design?
Yes, I did a Degree course from Goa College of Art.(B. F.A ) in commercial art.

You have a distinct style of illustration. How long did it take you to develop your style?
Firstly, I believe that the style of illustration depends on the project and the idea. As far as my unique style of illustration is concerned, it was developed when I was working on the WWF poster. I tried several styles and suddenly this style of illustration struck me, and thus came the B/W style of illustration. Later, many have tried to replicate this style of illustration.

Were there any particular role models for you when you grew up?
Yes, I have always admired Mario Miranda’s style of illustration. I think he was an illustrator with a great sense for graphic design.
Who was the most influential personality on your career in Illustrations?
There are many,as I developed my sense of illustration, not just in the skill but also in terms of idea and execution. Personally I believe that  the  illustration is a mind game. I like the work of-Marion Deuchars-specially the way her typo blends with illustration. Olle Eksell-swedish graphic designer.NOMA BAR- from israel.parra-dutch artist.sara fanelli- famous for her illustration style+ design, many others. Also, as you grow, you realize that illustration is more than just a skill.

What made you decide to become a freelance illustrator? When did you start freelancing?
Frankly, of all it was mainly for money. As I had come to Mumbai from Goa, money was a priority, and it .also gave me the opportunity to work with different agencies and publishers.After graduation, my first job was freelancing for a storyboard, and that is how it all started.

You have worked for many top agencies as an illustrator.. How was the experience?
I had a mix of good and bad experiences. As I said, I was not good at copying the given style, and in agencies very few creatives are good at selecting the styles, with should go with the product.Most of them just select the style which they liked personally, so it’s quite boring.But you can learn a lot working with agencies.My style of illustration got the exposure through advertising agency only.I would always be thankful to them.

Do you work more with agencies or publishers?
I work more with agencies.

Was there any time when you wanted to quit Illustrations?
Yes, on the first day of my career.

Have you considered turning your illustrations into toys?
I have tried with many people, but no, until now, nothing.

Any other Indian Illustrators who you admire?
As i said- Mario Miranda and Ravi Paranjape.

You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
I don’t think that I become so big enogh to advice people. But one thing I would like to say is that please create your own style, people should know you by your style. It is very difficult to do, as i am still fighting with it. Do not depend only on agencies, explore your style in 360 degree.

Who would you like to take out for dinner?
Of course my wife.

What’s on your iPod?
My passion – Lata Mangeshkar.

Mac or PC?
Both.

Advertising Agency: Abbot Mead Vickers/BBDO, London, UK

Advertising Agency: Deutsch NY, USA
Director: Danny Cinch
Executive Creative Director: Greg DiNoto
Creative Director: Bernie Hogya
Art Director: Meryle Stebel
Copywriter: Brent Weldon
Agency Executive Producer: Joe Calabrese
Agency Producer: Helen O’Neill

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Advertising Agency: Mizbala, Israel
Design Agency: Hooligans
Executive Creative Director: Dori Ben Israel Kario
Copywriter: Peter Jay
Managing Partners: Max Shcherbakov, Sahar Lewenstein
Design: Miriam Moshinsky
Project Manager: Yaarit Rosenfeld
Coding: Guy Tzaban
White Square Festival PR Manager: Evgeniya Leonova
PR Agency: Ronnie Hassid, Ofir Auslander
Forbes Publishers: Rafi Rosenfeld, Nir Barzilay
Forbes Editor-in-chief: Simon Tetro

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