ISmart seeks first retained ad agency

ISmart Consumer Solutions, which helps consumers claim compensation from mis-sold financial products, is reviewing its advertising account.

Recycled cotton collection

Advertising Agency: Kobeso, Dubai Executive Creative Director: Komal Bedi Sohal Copywriter: K.S. Gopal Art Director / Copywriter: Komal Bedi Sohal   Via [AdsOfTheWorld]

Society For Abandoned Animals: Dead Dogs


Advertising Agency: Draftfcb Hong Kong
Group Executive Creative Director: Raymond Chau
Creative Director: Sammy Law, Valeria Au, Yang
Copywriter: Calvin Chan
Senior Art Director: Wong Sum Foon
Production Manager: Bill Lam
Managing Director: Simone Tam
Account Executive: Caroline Pau

VCCP nets £10m account for Macmillan Cancer Support

Macmillan Cancer Support has appointed VCCP to handle its £10 million advertising account.

Kitcatt Nohr Digitas wins Puma Social

Puma, the sportswear brand, has appointed Kitcatt Nohr Digitas to handle its global social media account for its Teamsport business.

Real Radio partners Wowcher to launch daily deals service

The Real Radio Network is set to launch a regionally focused special offers service to its listeners thanks to a new media partnership with daily deals business, Wowcher.co.uk.

LoveFilm’s streaming service overtakes rentals

Lovefilm’s streaming service has overtaken its DVD and BlueRay disc rentals for the first time, as its subscribers are watching more films and TV shows over the internet than ever before.

ISBA Conference: Advertisers to explore taking a role in press regulation

ISBA has pledged to explore the possibility of supporting Lord Hunt’s new-look Press Complaints Commission by having its advertising members favour those newspapers who are part fo the industry body.

Cadbury division set to become Mondelez International

Kraft is proposing to change the name of its international snacks business, including Cadbury, to Mondelez International, which is intended to mean “delicious world”.

Cadbury becomes Mondelez International

Kraft is proposing to change the name of its international snacks business, including Cadbury, to Mondelez International, which is intended to mean “delicious world”.

Prometheus Trailer

Le réalisateur Ridley Scott a dévoilé récemment une nouvelle bande-annonce de son film Prometheus. Le réalisateur du 1er film de la série Alien revient avec un trailer splendide, mettant en scène Michael Fassbender et Charlize Theron. Prévu pour juin prochain.



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Starbucks enters energy drinks market with green coffee

Starbucks is making a foray into energy drinks with a low calorie fruit juice containing green coffee extract.

P&G marketing chief urges ‘do and learn’ experimental culture

Procter & Gamble (P&G) global marketing and brand-building officer Marc Pritchard has encouraged UK marketers to adopt a “do and learn” experimental culture in the face of changing consumer behaviour.

Swap social media for TV unless you have a million fans, says Diageo marketer

Brands should abandon social networks if they are unable to build communities of a million consumers, according to Philip Gladman, Diageo’s western Europe white spirits marketing director.

P&G Marc Pritchard: The full WACL speech

As an industry, we have the opportunity to make everyday connections with people that others can only dream of. We have the opportunity to create the kind of ideas that transform how people feel about brands and companies; that inspire passionate followers and even create movements.

34 Delicious Salads – From Doughnut Salads to Drinkable Lettuce (CLUSTER)

(TrendHunter.com) Let’s face it, salads are not always the most exciting and appealing part of your meals (especially when there’s something like a juicy burger sitting right next to a pile of lettuce),…

Shop Direct calls £17m ad pitch

Shop Direct Group is reviewing its £17 million advertising business in a bid to consolidate the accounts for Very.co.uk, Isme and Littlewoods into one agency.

Nobia launches £40m pan-Euro ad contest

Nobia, which owns the Magnet kitchen brand, is reviewing its estimated £40 million pan-European advertising account.

Agencies line up for £5 million Claims Direct

Claims Direct, the personal injury compensation business, is reviewing its £5 million advertising account.

Kraft Foods kick-off digital roster review

Kraft Foods is looking to create a UK digital roster across its brand portfolio.