Agency Creates World’s First (?) Pinterest Campaign

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Israeli agency Smoyz claims to have created the world’s first Pinterest-based campaign.


WFA Survey: Advertisers Should Direct Where Media Rebates Go

With rebates common outside the U.S., marketers use them to get free space or cash, or to reduce their payments to media agencies, according to a survey by the World Federation of Advertisers.

How MTV And Its Shows Got to 100 Million Facebook Likes


Every network is thinking about so-called social TV these days, but MTV is one of the most obsessed — and has been for years now.

Roger Dubuis: Embrace An Incredible World


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“Embrace an incredible world
The only Manufacture to be 100% Poinçon de Genève certified. The ultimate accomplishment in fine watchmaking. Visit us at rogerdubuis.com”

Creative Director: Alvaro Maggini
Art Director: Alvaro Maggini
Copywriters: Christine Louvet, Jean-Christophe Teigner, Manufacture Roger Dubuis
CGI: Platinum
Photographer: Platinum
Production Company: Watch Out

Terada Mokei Metro

Terada Mokei est un passionné de modélisme. En repensant la place des maquettes et en les sortant des habituels modèles de véhicules militaires, cet artiste japonais propose des situations de tous les jours. Avec cet exemple de sortie de métro urbain est à découvrir dans la suite.



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U.K. Politician Asks Advertisers to Help Police Press

Marketers are being asked to use their clout to keep U.K. papers in line as government struggles to establish new guidelines after the News of the World phone-hacking scandal.

Watch Wes Anderson’s Spot for Sony’s Xperia Handsets


The 60-spot from the film director, for Xperia, marks Sony's return to the smartphone market.

Three Reasons Why Sexual Fantasies Never Happen in Real Life

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Now here’s an interesting one. Canadian telecom brand Manitoba Telecom Services just launched a campaign to promote its Amour pay per view porn service.


ABC Tests Ad Packages Including ‘On-Demand’ Viewers



About 10% of ABC's prime-time audience now comes through on-demand viewing, said President-Sales and Marketing Geri Wang.

Ninseikan Karate School: Guns


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Advertising Agency: Grey, Tokyo, Japan
Executive Creative Director: Masayoshi Soeda
Creative Director: Koichi Hosoya
Art Director: Koichi Hosoya
Producer: Seiji Kato
Production company: Tandem
Account Director: Hiromichi Sakurai
Retoucher: Hideki Okura
Photographer: Eric Chuang
Assistant Producer: Wataru Odakura

Cristal: Monsters


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“Wake up without fear. 0% alcohol 0% mistakes”

Advertising Agency: Porta, Santiago, Chile
Creative Directors: Kiko Carcavilla, Gonzalo Baeza, Mariano Pérez
Art Directors: Manuel Manquepi, Sebastián Campos
Copywriter: Hernán Ramos
Illustrator: Manuel Manquepi

Kraft’s Name Brings New Meaning to Snacking in Russia

The new moniker for Kraft's global snacks unit is a mashup of monde, French for "world," and delez, which is a play on "delish." But to Russian speakers the name connotes an oral-sex act.

Akatu: Fake Shower App


Couples who live or travel together suffer from a lack of privacy when it’s time to perform their bodily activities. Usually a very thin wall separates the one who is in the bathroom from the ones in the bedroom. To mask the unpleasant noises that come from the bathroom, the most common resource is starting the shower. Which means: gallons of water are wasted simply to prevent an embarrassment. So Leo Burnett Tailor Made created an iPhone app for Akatu, the institute that works for the awareness of society in sustainable consumption. The Fake Shower simulates the noise of a running shower or tap. When the user goes to the restroom – with someone on the outside – all he needs is to activate the app to mask the noises emitted when you are… doing a number 2. At the end, the user receives the information of how many gallons of water were not wasted by using the app.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Director: Ruy Lindenberg
Art Director: Murilo Melo
Copywriter: Julio D’Alfonso
Agency Producers: Celso Groba, Fernanda Moura, Marcelinho Romero, Camila Aquilo, Rafael Messias
Account Managers: Isabel Coletta, Laura Morano, Soraya Joukhadar, Maytê Godoy
Client Approval: Helio Mattar, Ana Wilheim, Ludmila Frateschi
Mobile Agency: PorQueNão?
Managers: Igor Saraiva, Vinícius Porto
Designer:Carlos de Lemos, Carol Saravalli
UX Designer: Raphael Lopes
Project Manager: Marco Júlio
Movie Production: Vagalume Animation Studios
Movie Director: Heber Conde
Movie Art Direction: Heber Conde and Thiago Almeida
Composition: Yohann da Geb e Heber Conde
Rigging: Luciano Nazario
Animation: Ricardo Jost e Fabiano Gama
Render: Yohann da Geb
Modelling: Bruno Hakk Coimbra
Illustrator: Thiago Almeida
Manager: Thiago Fogaça
Sound Production: S de Samba
Sound Producer: Ale Marcondes
Maestro: Henrique Nicolau

15 iPad 3-Compatible Pieces – Nic Nacs That’ll Pimp Up Your Tablet for the iPad 3 Launch (CLUSTER)

(TrendHunter.com) It’s no surprise to see the iPad 3 launch blasting away in sales considering the previous iPad models were so popular. With the new iPad 3 launch comes an array of accessories that you can use…

Media Bitch’s Diary 22 March

This week, Bitch reveals that the daughter of Alex Altman, CEO of Initiative had the best birthday ever thanks to the Arsenal goalkeeper, gives her full support to Ocean Outdoor’s charity campaign, and hangs out with Specific Media as the agency celebrates its recent purchase of Myspace with a gig at Koko.

Media Bitch’s Diary 23 March

This week, Bitch reveals that the daughter of Alex Altman, CEO of Initiative had the best birthday ever thanks to the Arsenal goalkeeper, gives her full support to Ocean Outdoor’s charity campaign, and hangs out with Specific Media as the agency celebrates its recent purchase of Myspace with a gig at Koko.

Five Pre-Cannes Questions With Ogilvy CCO Tham Khai Meng


Ogilvy's Tham Khai Meng talks with Ad Age about creativity, emerging markets and his coming stint as a Cannes jury president.

Hyper-Utopian Suburb Illustrations – Anton Van Hertbruggen Renders Strangely Cozy Graphics (GALLERY)

(TrendHunter.com) Anton Van Hertbruggen renders highly relatable depictions of modern suburban life in his collection ‘Memories of a Suburban Utopia.’ He borrows traditional book art styles, popular in…

Yahoo, AOL Can Thrive Again By Rethinking How They Sell Ads


Instead of offering premium and remnant content, they should open their media and data assets to automatic bidding that favors the premium publisher.

O que você faria pela sua banda do coração?

Fã é fã. Não tem jeito.

Ter uma banda do coração é como ter um time, uma religião. Não tem explicação, você simplesmente venera, adora, não imagina sua vida sem. E ainda bem que é assim.

A vida teria muito menos graça se não tivéssemos nossas bandas prediletas para garantir a trilha-sonora-nossa-de-cada-dia.

Enquanto a maioria dos fãs apóia seus ídolos indo aos shows, comprando seus discos e fazendo parte de fã-clubes, alguns levam a paixão mais além e até “trabalham” para eles.

Nos últimos dias falou-se muito – com justiça – sobre o clipe que os fãs brasileiros fizeram para o Red Hot Chilli Peppers. Achei a ideia e a atitude fantásticas, porque isso mostra que o “gostar de uma banda” não tem limites. E qualquer tipo de paixão não deve mesmo te-los.

Vendo o video do Red Hot, acabei me lembrando de outras ocasiões em que fãs se mobilizaram para realizar videos para seus ídolos.

Um pouco antes deste do Red Hot, uma versão não-oficial de “Paradise”, do Coldplay também fez sucesso na rede. No ano passado, fãs se juntaram para homenagear o ícone pop Michael Jackson e protagonizaram o vídeo de lançamento de “Behind The Mask”, de seu disco póstumo, Michael. E, bem lá atrás, o Radiohead e o Death Cab For Cutie também ganharam belíssimos videos feitos por fãs, em animação.

Relembre todos agora. ; )





Imagem do post por larksflem

Brainstorm9Post originalmente publicado no Brainstorm #9
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