Designer menswear brand Alfred Dunhill is celebrating the 2012 Olympics being held in its home city of London with a series of short films featuring British Olympians talking about their experience of competing.
Premier Foods, the company behind Hovis, Mr Kipling and Ambrosia, has committed to doubling its annual marketing spend across its eight key brands, at the same time as cutting costs and disposing of non-core businesses.
Halfords is focusing on improving its online offering through the creation of a group digital director role, for which it has recruited Asda’s operations director for new business and home shopping, Clive West.
AMS, the independent media agency, has promoted managing director Paul Phelps to be its first chief executive and media director Duncan Collins to managing director, as part of a raft of appointments.
Over 30 years ago, Audi pioneered permanent four-wheel drive with Audi Quattro®. Today it’s the world’s top selling AWD system. But sadly for one tormented soul, its legacy is more a source of humiliation than celebration. Inspired by one of the all-time classics in American literature, Audi re-imagines Herman Melville’s epic struggle between obsessed sea captain and elusive white whale to bring the legend of Quattro® to life.
Advertising Agency: McCann, Melbourne, Australia
Creative Directors: Phil Van Bruchem, Nick Weller
Art Directors: Maisen Hall, Giles Watson, Phil Van Bruchem
Copywriters: James Cowie, Nick Weller
Photographer: Chris Von Menge
Retouchers: Alex Pappos, Jon Ryder
In celebration of the year of the Water Dragon, Euro RSCG Singapore and Carlsberg have launched a new integrated campaign, “Fortune flows with Carlsberg”.The executions show a 3-D rendered water dragon around the can, giving the brand a modern and fresh look.
Advertising Agency: Euro RSCG, Singapore
Executive Creative Director: Kevin Pereira
Creative Directors: Scott Isaac, Eddie Wong
Art Director: Eddie Wong
Copywriter: Scott Isaac
Account Director: Ariel Lee
Account Executive: Manavi Sharma
Morrisons has poached White Stuff cross-channel director Alison Lancaster to become chief marketing officer of its Kiddicare brand and marketing director of online non-food at Morrisons.
Butlins has appointed Now to handle its social media account after a pitch involving four other agencies.
Nokia marketing stalwart Will Harris has left his role as head of marketing for South East Asia Pacific, following the relocation of the mobile phone company’s headquarters in the region.
The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its marketing activities with plans to put player accessibility and ‘integrity’ at the heart of its fresh approach.
PizzaExpress is supporting the launch of its low-fat Leggera pizzas and revamped restaurant branding with a celebrity-led campaign.
The Department for Education (DfE) is disbanding its 12-strong marketing team. The decision forms part of a wider restructure intended to strengthen its social-media and PR activity, as the number of government marketing posts continues to decrease.
Galaxy is set to reintroduce its classic ‘Why have cotton when you can have silk’ strapline to future marketing activity, alongside plans to boost its online presence.
Advertising Agency: Ogilvy Action, Düsseldorf, Germany
Creative Director: Martin Seele
Art Director: Lee Manton
Copywriter: Mike Dawe
(TrendHunter.com) The Porsche and Blackberry P’9981 is the result of a team effort that has produced a strikingly sophisticated smartphone from the ashes of BlackBerry’s currently burning empire. The German automaker approached…
(TrendHunter.com) These historic color photos were originally shot in black and white and have had color added to them that brings them to life. While the world has always been in color, photos have not and it’s amazing…
The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook. The results:
Reach: 1,200,767
Likes: +3,114
Engaged users: 15,347
Happy winners: 24
Advertising Agency: Rodolfo, Sweden
Creative Planner: Ludwig Jonsson
Art Director: Fredrik Achatius
Copywriter: Jonas Åkerlind
Account manager: Adam Lundberg
The start of the New Year coincides with the darkest time of the year making badly lit roads even more dangerous and causing more accidents. This inspired road safety organisation OVK (Parents of Road Victims) and Happiness Brussels, the ‘everything and everyone is media’ agency to create an installation to remind people to drive safely during the dark winter period. ‘The Safest New Year’ is a light installation made using Christmas lights, strategically placed on one of the darkest turns on Belgian roads bringing OVK’s New Year wishes and at the same time illuminating the road. The action is captured in a cool video at www.thesafestnewyear.com
Advertising Agency: Happiness, Brussels, Belgium
Account Management: Alan Cerutti
Creative Managements: Peter Ampe, Isabel Peeters
Concept provider: Patrick Glorieux
Copywriters: Patrick Glorieux, Quentin Watelet
Head of Art: Cecilia Azcarate Isturiz
Graphic Designers: Jeremy Vandenbosch, Margot Populaire
Video Director: Bob Jeusette
Producer: Bart Vande Maele
Online Producer: Stijn Van Velthoven
Online Production: BLISS Interactive
3D Design: Indianen
Build Up: Rein Cosaert
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