If you’ve been in the advertising business for any length of time then you are certainly familiar with Leo Burnett’s “When to Take My Name Off the Door” speech he gave in 1967.
A Audi lançou uma campanha para celebrar seu revolucionário sistema de tração, o quattro™.
Para ter uma ideia do avanço que ele representou basta voltar para 1981. Neste ano o sistema foi introduzido no Campeonato Mundial de Rally. Resultado: depois de 24 vitórias seguidas ele foi considerado concorrência desleal e acabou banido das provas.
Quer dizer, o bicho funciona.
E para mostrar que funciona mesmo nas mais adversas condições das mais frias estradas, eles recorreram a literatura.
O filme refaz a perseguição épica imaginada por Herman Melville entre o capitão obsessivo e a indefectível baleia branca.
Só que nesta releitura moderna, a natureza hostil do mar dá lugar a um mar de neve. Ali, o capitão e seu pesadelo branco estão representados por um motorista de guincho – não por acaso chamado Ahab – e um desafiador Audi branco.
A criação da Venables, Bell & Partners.
Post originalmente publicado no Brainstorm #9
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Em conteúdo não tem nada novo – apesar do tom pessoal e bem humorado – mas em formato o showroom virtual da Nissan vale a visita.
Com 76 vídeos diferentes, ele foi todo feito no YouTube para apresentar seis modelos da marca. Dentro de cada vídeo, as anotações levam para os detalhes e acessórios de cada carro.
A intenção da Nissan é estar no mesmo ambiente que milhares de pessoas, entre profissionais e amadores, navegam para procurar e compartilhar informações e opiniões sobre automóveis.
A criação é da TBWA/Toronto. Olha lá: youtube.com/nissancanada
Post originalmente publicado no Brainstorm #9
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Thomas Cook, the beleaguered tour operator, has outlined its 2012 strategy, promising to deliver a better differentiated holiday product to consumers and to focus on “quality”, not “celebrity”.
Google is launching a new ad campaign today to run across print, outdoor and digital, focusing on online privacy and how the company uses personal data.
(TrendHunter.com) Artist and craftsman Nick Kenny has converted a run-down Victorian chapel, affectionately referred to as the ‘Tin Chapel,’ into a stylish residence in Kent, England.
The building is from the late 19th…
The fact that one can measure something doesn't mean that one should, and the fact that something is quantifiable doesn't necessarily make it paramount to something that isn't.
Department store chain Harvey Nichols will debut a new ‘small format’ concept in the Liverpool One shopping complex amid an increasingly hostile retail environment.
Emergency is an italian ONG operating in war territories supplying free medical service.
Advertising Agency: Ogilvy & Mather, Milan, Italy
Advertising Agency: Jung von Matt/Alster
Creative Director: Jonas Keller, Michael Ohanian, Thimoteus Wagner
Art Director: Tilman Gossner
Copywriter Georg Baur, Torben Otten
Account Managing: Sven Dörrenbächer, Sonja Stockmann, Kete Stodtmeister, Knut Simons
TV Producer: Thomas Nabbefeld
Production Company: Tony Petersen Film GmbH / Blink Productions London
Producer: Carlo Walther & Nick Glendinning
Director: Lynn Fox
DOP: Lasse Frank
Editor: Joe Guest
Post-Production 1: Electric Theatre Collective
Artist 2d/3d: Giles Cheetham
Post-Production 2: MPC London
Colourist: Paul Harris
Post-Production 3: NHB Hamburg
Sound Studio: Factory Studios London
Sound Studio: NHB Hamburg
Sound Engineer: Wenke Kleine-Benne
Music -Title: Airbag Theme
Label: White Horse Music
(TrendHunter.com) Sometimes all you need is a little sparkle to make you feel glamorous, so looking through these sensational sequined finds will undoubtedly make you feel like the belle of the ball.
From photo shoots…
Puma, GE, Red Bull, Marc Jacobs, President Obama, and 200 other brands are on Instagram. Why?
Müller, the owner of Müller Rice and Müller Corner, has acquired Robert Wiseman Dairies, the UK’s biggest fresh milk producer, for £279.5m.
It was strangely appropriate that the movie shown to thousands of ad-industry execs flying United, Continental and American to CES was "Moneyball," the story of Billy Beane's use of data to compete with the Yankees.
Hmm. Not quite sure whether or not this Jolly Rancher commercial featuring a talking turtle who flies and has ray gun eyes is a veiled reference to the fact Jolly Ranchers are like hallucinatory drugs.
To some, Rock Paper Scissors is a serious sport. In Canada, it’s taken so seriously it’s become a new lottery game.
Some of my blogs have been haked with a redirect in .htaccess file saveprefs.ru. After spending hours killing these corrupted .htaccess files again and again, I’ve found a way to kill it permanently thanks to the wordpress community. Check how to kill the saveprefs.ru hack here.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
