(TrendHunter.com) According to the creators of the Tumblr the Olympic Non-Events, “throughout the course of the 2012 Olympic fortnight, an alternative programme of events will be taking place in offices and homes across…
(TrendHunter.com) I’m really looking forward to the future of workout after checking out all of these conceptual exercise equipment designs. Free weights have not advanced very much over time, and cardio equipment seems…
Advertising Agency: Publicis Graphics, Dubai Director: Henning Winkelmann Production House: Wonderful Productions
(TrendHunter.com) There are a handful of shoe designers synonymous with glamor and sophistication, like Christian Louboutin and Jimmy Choo, and this gallery of Giuseppe Zanotti shoes demonstrates why the Italian designer…
As general-market shops seek Hispanic business, the agency has brought creativity to the growing Latino mainstream.
Brazil's best agencies have a talent for creating work that taps into — and becomes part of — the country's rich popular culture. F/Nazca Saatchi & Saatchi and its Nike client took it a step further by transforming the 30 million fans of Sao Paulo soccer club Corinthians into an independent nation.
A robust new-business story is a traditional indicator of strength in the media-agency space, but the best shops couple that with a track record of innovative media strategies. OMD had both last year.
The news that the baker of Wonder Bread and Twinkies has filed for bankruptcy (for the second time) probably didn't send shock waves through the streets of adland. But some 40 years ago, FTC charges against Wonder Bread set into motion its slow decline and caused great trepidation in the advertising community.
The agency Jim Heekin walks into every morning is far different from the one he became head of in 2005. Then, Grey's New York headquarters could have been mistaken for a typical insurance company there was so little excitement at the WPP shop. That's no longer the case.
Despite Edelman's massive size, its client-retention rate is second to none — it lost only one top-50 retainer client in 2011, Burger King — and its year-over-year growth and strong relationships can turn any shop, not just those in the PR space, green with envy.
McCormick & Co. is touting the prowess of cinnamon, pepper and oregano, among its other products, as helping to do everything from reducing inflammation to curbing hunger and boosting metabolism.
Thanks to its resilience, Organic has earned new business from Kimberly-Clark, Nike, Visa, Walmart, which in total has replaced the $22 million Bank of America took away from the agency.
In a profoundly sad year for the country, TBWA Hakuhodo created memorable and effective work based on the agency's motto, "Think Happy."
News Corp. will simultaneously launch Fox drama "Touch" in more than 100 countries with a global marketing effort from Unilever.
That knack for matching Hispanics' passion points with online efforts helped Alma's digital revenue soar 300% last year. Overall, revenue grew 10%. Last year alone, the agency succeeded at bringing home 10 new accounts.
72andSunny's approach is far more democratic than that of most agencies, and an understanding prevails that a great idea can come from anywhere, not just the creative department.
Advertisers are working furiously to get their goods into the hands of the characters on ABC's "Modern Family." But only a select few will make it, as the producers are wary of turning the nation's best-loved TV family into a clan of shills.
(TrendHunter.com) Achieving the perfect look with your eyeliner is difficult, whether you’re wanting to get the perfect smoky eye or finally tackle the mystery that is cat-eyes, and this gallery of intense eyeliner editorials…
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