Occupy Davos

Capitalisms’ Cinderella’s Ball.

From Adbusters Blog

This years’ World Economic Forum (WEF) in Davos, Switzerland, marks the start of the perennial capitalist meet-and-greet summit season.

The economic equivalent of the Oscars, the WEF is a time for the 0.1% to celebrate the achievements and successes of free-markets, and to discuss how to keep the crumbling ship from running ashore; it’s also a time to get in a few good runs on the slopes, deep tissue massages and a soothing hot tub session on the 99%’s dime.

Nestled in the picturesque Swiss Alps where the melting glaciers are deceptively intact and the hotels serviced by an army of invisible temporary workers, approximately 2000 global elites discuss everything from redistributing their obscene profits (a.k.a philanthropy) and environmental sustainability, to forecasting new areas of expansion and the future of capitalism.

On this latter note, delegates will be treated to a special brainstorming session on corporate capitalism’s forecast led by the wisdom of Bank of America CEO, Bryan Moynihan. Then to jazz things up, there will be several roundtable discussions with social media and internet hotshots, Facebook and Google, on how the revolutionary elements of web organizing can reinforce market growth.

Gag. Why hasn’t a stink bomb already gone off in this place?

Here is the latest on the Occupy igloo’s outside the Davos security permitter.

Vimeo anuncia redesign: Site mais clean com um player maior centralizado

As últimas mudanças do YouTube em busca de simplicidade e usabilidade fizeram efeito. Não acredito que esse seja o fator determinante no crescimento do site – conforme apontado ontem – mas realmente houve uma evolução nos últimos meses.

Só que por mais que a ferramenta de vídeos mais popular do mundo invista em design, ainda nada se compara a harmonia do visual clean do Vimeo, na minha opinião.

E ele vai mudar também, em busca de mais simplicidade. A intenção é otimizar o principal: o video em si, óbvio.

Agora o player tem 960×540 pixels de tamanho, com as informações secundárias relegadas pra baixo da dobra da página. No topo, a etiqueta “More Videos” revela os vídeos relacionados, que antes ficavam na lateral direita.

Com isso, o Vimeo limpa ainda mais a sua página, prometendo não apenas uma mudança cosmética. De acordo com o CEO, Dae Mellencamp, os vídeos devem carregar até 50% mais rápido nessa nova versão, assim como a velocidade de upload.

A página vimeo.com/new detalha todas as mudanças, e você pode se inscrever para testar a nova versão antes que ela seja lançada.

Brainstorm9Post originalmente publicado no Brainstorm #9
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ITV restructures regional sales operation

ITV has restructured its 75-strong regional sales team, in a move that will reduce the number of permanent offices and create centralised multidisciplinary hubs, and could lead to the loss of up to seven jobs.

David Kenny Named CEO of The Weather Channel, Replacing Mike Kelly


As CEO of Weather Channel, Mr. Kenny takes the reins of a fully-distributed cable channel and one of the biggest digital properties in the U.S., with 62 million unique monthly users.

Phenomenal Convertible Frocks – This Dress by Elena Damm Can Easily Become Nine Different Shifts (GALLERY)

(TrendHunter.com) This dress by Elena Damm is the dream garment for time-pressed fashionistas wishing to discover shape-shifting garments for quotidian costume changes. The piece of clothing is a rather simple one, but…

SocialBridge Will Improve Your Agency Relationship, Prevent Break Ups

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This is one of the cooler promotions we’ve seen for an agency workflow/collaboration system.


Social-TV Startup Bluefin Labs Lands $12 Million Investment


Deb Roy, CEO of Bluefin Labs, said the company would use the funds to hire aggressively across sales and client-services divisions because most of its 40-person staff are technologists.

Peugeot signs TV star John Simm

Peugeot has launched a multi-million pound ad campaign with an animated TV spot featuring a voiceover by John Simm, the star of ‘Life On Mars’.

* Vale Presente lança campanha colaborativa em busca de fotos e ilustrações *

Publicidade

A Vale Presente vai chegar ao mercado com o desafio de ser a melhor solução para quem adora ou precisa presentear. Trazendo o conceito dos giftcards, já bastante difundido nos Estados Unidos e Europa, a empresa vem para emplacar o produto mais inovador e emocionante para presentear pessoas e, para isso, contará com a ajuda de ilustradores, designers, fotógrafos e grafiteiros de todo o Brasil.

Por isso, lançamos uma campanha convidando toda essa comunidade de artistas para estampar nossos produtos, os Vale Presentes, através de um desafio postado no Zooppa, um dos maiores portais de crowdsourcing do mundo.

São 32 prêmios de R$300 cada, totalizando R$9.600 em dinheiro. Para participar, o artista deverá enviar 5 peças de sua autoria para temas como Aniversário, Agradecimentos e Desculpas, Chá Bar, Dia dos Namorados, Dia das Mães e outros. Se for um dos 32 vencedores, seu nome também será estampado em todos os nossos vales vendidos com sua estampa.

Sabemos que a premiação é simbólica, mas somos uma empresa que está prestes a iniciar uma das maiores comunidades de artistas do Brasil. Em um futuro bem próximo nós venderemos milhares de vale presentes todos os dias, e logo poderemos remunerar variavelmente todos aqueles que colaborarem com sua arte.

Além do nome dos artistas aparecer para uma grande quantidade de pessoas, em breve eles poderão receber dinheiro extra pela venda de nossos produtos.

Até o momento já temos mais de 130 peças inscritas. O briefing está disponível em zooppa.com.br/vale-presente

Fique por dentro das novidades em nossa fanpage facebook.com/valepresente. Para conhecer nosso site e ser notificado sobre o lançamento da empresa, insira seu e-mail em www.valepresente.com.br

Corre lá e mande a sua peça!

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[Esse post é trazido a você por Vale Presente. Texto de responsabilidade do anunciante.]
Posts patrocinados exibem informações escritas e fornecidas pelo próprio anunciante/agência. Os editores do B9 não tem relação direta com os anunciantes e não influenciam a mensagem. Saiba mais.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Fibertel Internet Service: Photogenic


Most cybernauts are young people and use the Internet to communicate through social networks. As a result, Fibertel, the main internet service provider, decided to approach youngsters by means of an action that consisted of producing a professional profile picture so that they are more successful on the net. A TV commercial was made to communicate the action, which tells the story of a young man who does not look good in pictures and because of that is not on social networks. Thanks to Fibertel he is able to look good and appears on the Internet like everybody else.

Advertising agency: El Bagre Films, Buenos Aires, Argentina
Chief Creative Officer: Papón Ricciarelli
Executive Creative Director: Roberto Lestón
Copywriter: Juan Rezzónico, Federico Díaz
Art Director: Celeste Dalairac, Mariano Gamba
Agency Producer: Mariano Ricciarelli, Verónica Grossman
Account Supervisor: Pablo Ajuria
Producer: Rafael González Del Cerro
Director: Quinto Cruz
Editor: Lautaro Colace
Sound Design: No Problem
Post Production: Cutu Benedict
Music: La Pirada
Account Manager: Melitón Detomasi

Mercedes-Benz Trucks: Hidden Dangers


“Detects hidden danger.
The new Active Brake Assist 2® for Mercedes-Benz Trucks.”

Advertising Agency: Scholz & Friends Berlin GmbH, Berlin, Germany
Creative Director: Matthias Spaetgens, Michael Winterhagen
Art Director: Walter Ziegler
Copywriter: Michael Schöpf
Illustrator: Walter Ziegler

Facebook, Myspace and Twitter rally against Google’s ‘search plus your world’

Engineers from Facebook, Myspace and Twitter have clubbed together to show internet users in the US how Google search results would look, if the new controversial “Search plus your world” feature was reversed.

Facebook, Myspace and Twitter ally against Google’s ‘search plus your world’

Engineers from Facebook, Myspace and Twitter have clubbed together to show internet users in the US how Google search results would look, if the new controversial “Search plus your world” feature was reversed.

Wenner Again Quits MPA, Magazines’ Industry Association


After a couple of years back in the fold, Wenner Media is withdrawing from the MPA for a second time. It had rejoined in 2010 as it sought support for the "Power of Print" ad campaign to promote magazines.

Jonathan Arendt leaves Planet Rock

Jonathan Arendt, managing director of Planet Rock, is to leave the digital radio station to set up a new digital media company, 7West.

Durex campaign promises to help couples get in sync

Durex, the condom brand owned by Reckitt Benckiser (RB), is launching a new social media and TV campaign to promote its latest product innovation, Performax Intense.

Universal Pictures poaches Nintendo marketing director

Universal Pictures has poached Nintendo marketing director and assistant general manager Dawn Paine to be its vice president of marketing.

WPP buys majority stake in Turkish digital agency

WPP has bought a majority stake in Istanbul-based independent digital agency 41?29! in a move to develop its network in fast-growing markets.

Background Artworks

L’artiste péruvienne Cecilia Paredes créent des performances photographiques proches de celles du créatif Liu Bolin. En se camouflant avec de la peinture, celle-ci parvient à disparaitre du cliché pour se cliché dans son décor. Plus de visuels dans la suite.



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