Crowded Rooms

Review by Arjun Mukherjee.
Book written by Prem Nath.



I smoked up. The long dangling ash quivered for a second and then fell in slow motion on the hard floor shattering into a zillion tiny pieces. An acrid smell was melting my lungs and the pupils were dilated to an all cap O. The blinking red light on the monitor opened its gaping mouth wider, felt the air with its slimy long tongue and tightened like a noose around my neck. It was the book, it was breathing, the voice in my head hissed out loud ‘you can’t escape from these crowded rooms you dumb fuck’. The page marker showed 164, the book was finished but my journey had just begun.

‘Crowded Rooms’ is a nine-short-story-long book by Prem Nath. The author profile quaintly mentions that ‘this is his first book thing’. Prem Nath takes the simplest of things, objects and emotions, puts them in a mixer-grinder, turns the knob to max, until the plot blends the simple and the surreal to give an ultimate head rush. Imagine being locked up in a room with a screaming cloud, a blue light, a stalking TV, a cardboard box, a schizophrenic killer or being trapped inside a spooky parallel world or into each others dreams. Simple plots take unexpected turns and the story-lines nosedive into a world of surrealism, fantasy and sheer hallucination.

Inspite of the ‘sucked into a vortex effect’ of the stories the writing is lucid and the descriptions vivid to the point that your attention will seldom waver. There are subplots within the plots yet all the dangling, broken strings are ultimately tied together to portray the loneliness and complexities of urban life. Prem Nath sticks to the city, its characters, its rooms, the chai shops, hangouts, lonely houses and glass buildings to unleash his imagination. There is a Murakamisque air and listless feeling to each story but if I have to pick my favourites, ‘TV is Good’, ‘An Office Story’, ‘Crowded Rooms’ and ‘A Blue Day’ stand out because of the generous toppings of freak factor loaded onto them.

Here’s a prescription. Don’t try to read ‘Crowded Rooms’ at one go. Give a gap as you move from one story to the next. Take time off to burp and digest what you just read and let the story churn in your head and let your head squeeze out the last drop of juice from it. There’s no doubt that Prem Nath is a heady, refreshing addition to the literary scene and the giddy after-effect confirms his arrival.

It was pouring inside the room now. The tall bookshelf shuddered like a wet dog and sent the water drops flying in all directions like shards of glass. Somewhere in the darkness of the sofa the book flipped over, stood on its spine and flashed an evil grin. It knew the way to the inner sanctum of my head. It was making tunnels and burrowing through my brains. Once I finished reading the book I knew there was no escaping…I was forever trapped inside ‘Crowded Rooms.’

John Smale, Former CEO of P&G and Chairman of GM, Dies at 84

Former Procter & Gamble Co. Chairman-CEO John Smale died Saturday at 84, leaving behind a legacy that included transforming that company and, after his retirement, shaking up management and instituting P&G-style brand management at General Motors Corp.

Arena at Gamerz festival

137k

Geraud Soulhiol’s extraordinary drawings portray existing football stadium that are not only crumbling but have also been colonized by more traditional icons of architectures such as cathedrals, local monuments, skyscrapers designed by starchitects, fortresses, factories, etc continue

The Bank of Ideas


See video

Occupy London has opened up it’s third space and first building the Bank of Ideas calling it ‘a public repossession’ and transformed the huge abandoned offices of investment bank UBS into a space for political discussion and debate.

Violin Duo / Duo de violons

wiper2008 wiper2011
THE ORIGINAL?
CMIJ Violin Lessons Flyer – 2008
Agency : Memac Ogilvy Label Tunis (Tunisia)
LESS ORIGINAL
Yamaha Violins Flyer / “Windscreen Wiper Violin” – 2011
Agency : Frank & Earnest (Sweden)

Regime change in America

Splash Image: 
Regime change in America

URL: 
http://www.washingtonpost.com/opinions/why-occupy-wall-street-will-keep-up-the-fight/2011/11/17/gIQAn5RJZN_story_1.html

Pandora Opens Box of Targeted Political Advertising


The latest catchy "Foster the People" tune may soon have a different introduction on Pandora: vote for this guy.

Wall Street’te Tahr?r Rüzgari

Dünyan?n dört bir yan?ndaki finans merkezlerinde halk?n kamplar? ortaya ç?kabilir mi?

From Adbusters Blog

Cumartesi günü, 17 Eylül’de, 5000 Amerikal? a?a?? Manhattan’daki finans merkezi civar?nda toplanarak ellerinde pankartlar?, afi?leri, davul çal?p slogan atarak ülkenin “finansal Gomorrah”?na do?ru yürüyü?e geçtiklerinde birço?umuz onlar? hu?u içinde izledi. “Wallstreet’i i?gal edece?iz” ve “Bankerlere adalet getirece?iz” diye söz vermi?lerdi, fakat New York polisi sembolik caddeyi barikatlarla ve kontrol noktalar?yla kapatarak giri?imlerine geçici olarak engel oldu. Kararl? bir ?ekilde, göstericiler bölgenin etraf?nda birkaç tur att?lar, ard?ndan halk meclisi topland? ve Wall Street’e bir ta? at?m? uzakl?ktaki, New York Federal Bankas?’n?n bir blok ötesinde Liberty Caddesi’ndeki parkta k?sa süreli olmayan bir kamp kuruldu.

300 ki?i geceyi kampta geçirdi, ertesi gün birkaç yüz ki?ilik destek geldi ve biz bu makaleyi yazarken kamptakiler uyku tulumlar?n? yeniden sermekteydiler. Aç olduklar?n? dünyaya tweetledikleri zaman bir saat içinde yak?nlardaki bir pizzac? kamp alan?na ula?t?r?lmak üzere 2800$ l?k sipari? ald?. Uluslararas? dayan??man?n gücünden cesaretlenen Amerikan öfkelileri, pazartesi günü borsa aç?ld??? zaman bankerleri kar??lamak için orada olacaklar?n? söylüyorlar. Öyle görünüyor ki, polis ?uan eylemcilerin bankerleri durdurabilece?ini dü?ünmüyor. ABC News’?n bildirdi?ine göre “göstericilerin izni olmamas?na ra?men (New York polis te?kilat? söylüyor bunu) sokaklarda kalma konusunda kararl? gözüken protestocular? önlemeye dönük planlar? yok.”  Bu noktada organizatörler uzun süreli bir i?gale haz?rland?klar?n? söylüyorlar. ?imdi dünya izliyor ve ?a??r?yor: acaba bu ABD’de “Tahrir süreci” nin fitilini ate?leyebilir mi? 

#OCCUPYWALLSTREET, ?spanya’daki halk meclislerinden ilham ald?, konsepti Adbusters dergisinin 97.say?s?ndaki iki sayfal?k posterle yay?ld?, ama ba??ms?z aktivistler taraf?ndan öncülük edildi, yönetildi ve ba?ar?ld?. Her?ey Adbusters’in ileti?im a??ndan a?a?? Manhattan’da toplanmalar?n?; çad?r, mutfak, bar??ç?l barikatlar kurmalar?n? ve Wall Street’i birkaç ay i?gal etmelerini istemesiyle ba?lad?. Bütün sosyal a?larda fikir hemen yank? buldu, ba??ms?z aktivistler meseleyi sahiplendiler ve aç?k kaynakl? organizasyon sitesi olu?turdular. Birkaç gün sonra New York’ta bir genel meclis topland? ve 150 ki?i biraraya geldi. Bu aktivistler i?galin çekirdek organizatörleri oldular. Anonymous, meseleyi ana ak?m medyaya ta??d?. Eylemi desteklediklerine dair haz?rlad?klar? video 100.000 kere izlenince içgüvenlik te?kilat? ülkedeki bankac?lar? eylem konusunda uyard?. A?ustos’ta, ?spanyol öfkeliler Madrid’deki finans merkezinde e?zamanl? dayan??ma etkinli?i düzenlenece?ini söylediklerinde Milan, Valensiya, Londra, Lizbon, Atina, San Fransisco, Madison, Amsterdam, Los Angeles, ?srail ‘den aktivistler de ayn? karar? ald?lar.

Küresel ekonominin, finans devleri taraf?ndan kendileri için i?letilen bir Ponzi ?emas? oldu?u konusunda dünyan?n sokaklar?nda ortak bir duygu hakim. Spekülatif finansal i?lemlerin 1.3 trilyon dolar? buldu?u (bütün ticari i?emlerin 50 kat?ndan fazla) bir sistemde, insanlar temelde baz? ?eylerin yanl?? oldu?unu anlamaya ba?lad?. Bu arada, Birle?mi? Milletler raporuna göre, “verisi bulunan 35 ülkede i? arayanlar?n % 40′? bir y?ldan fazla süredir i?siz”.

 Geçti?imiz cumartesi protestoya kat?lan bir aktivist: “CEO’lar, büyük ?irketler ve zenginler ülkemizin s?rt?ndan çok fazla kazand?lar, art?k bizden ald?klar?n? geri istemenin zaman? geldi” diyor. Oakland, California’dan gelen Jason Ahmadi : ” Birço?umuz ekonominin büyük bir kriz içinde oldu?unu hissediyor ve buna ço?unlukla burada i? yapan insanlar sebep oldu”. Vietnam’da askerlik yapm??, Queens’ten Bill Steyerd : ” Burada olmam?z çok önemli çünkü Wall Street’teki insanlar kan emici sava? ç???rtkanlar?d?r”.

Sadece k?zg?nl?k yok. Politikac?lar?n ve belli ba?l? ekonomistlerin ekonomik krize yönelik çözümlerinin – uyar?, kesinti, borç, dü?ük faiz oranlar?, tüketimi te?vik- i?e yaramayacak yanl?? opsiyonlar oldu?u konusunda bir hissiyat sözkonusu. Daha kökten çözümlere ihtiyaç var… mesela finansal i?lemlere “Robin Hood” vergisi ; ABD’de Glass-Stiegel yasas?n? yeniden hayata geçirme; yüksek frekansl? “fla?” ticarete yasak uygulanmas?; “batamayacak kadar büyük” denilen bankalar?n parçalanarak küçültülmesi ve tekrardan halka, ekonomiye, topluma  hizmet eder hale gelmesi. 2008’deki çökü?ün sorumlusu finansal doland?r?c?lar? adalet önüne ç?kar?p uzun süreli hapise atma. Ve nihayet bütün çözümlerin anas? : Bat? tüketim kültürünü yeniden de?erlendirerek geli?meyi nas?l ölçtü?ümüzü tart??maya açmak.

E?er Avrupa ve ABD’deki ekonomik s?k?nt?lar uzun süreli küresel resesyona dönü?ürse o zaman dünyan?n dört bir yan?nda halk?n kurdu?u kamplar finansal merkezlerde ve borsalar?n yan?ba??nda kal?c? birer figür haline gelirler. Taleplerimiz kar??lanana kadar ve küresel ekonomik rejim köklü reformlarla iyile?tirilinceye kadar çad?r kentlerimiz heryerden f??k?rmaya devam edecektir.

New York’un Liberty Caddesi’ndeki kampta olan cesur yüreklere bravo! #OCCUPYWALLSTREET’in devam etti?i her gece, “al???lagelmi? i? dünyas?”na kar?? tam te?ekküllü küresel ba?kald?r? olas?l??? artmaktad?r.

—Micah White and Kalle Lasn

Traducido por Translator Brigadestranslatorbrigades@gmail.com

The cameras that record the moment of their own destruction

67k

Pippin’s relentless investigation of the medium of photography is quite brilliant. There’s the camera that photographs its own death of course but the artist also spent years turning mundane objects (a refrigerator, bath tub, wardrobe, etc.) into pinhole cameras. He even spent a 55 minute train journey transforming the train lavatory into a photographic studio. Even more amusingly, he converted a row of 12 front-loading washing machines in a laundromat into as many cameras continue

Nestlé seeks social media agency for Nespresso brand

Nestlé is looking for an agency to handle social media activity for its Nespresso brand.

Beware Coasting: It Can Sap an Agency’s Lifeblood and Grind Momentum to a Halt


An agency owner tempted to take a breather from the grinding workload must avoid this to maintain momentum, keeping irons in the fire and setting an example

Casting an Ad Isn’t Everything — Content Counts Just as Much


Consumers expect to see diversity in advertisements, but stereotyped casts and situations can alienate multicultural consumers as well as mainstream whites

80 Rad Retro Fashions – From Passionate Pinup Shoots to Sleek ’60s Ensembles (CLUSTER)

(TrendHunter.com) The past influences so much of the present that it would just be plain wrong not to recognize eras passed with these rad retro fashions.

From editorials inspired by the ’50s, to pinup style photography,…

Great Ideas Don’t Take As Much Time As Many Ad Agencies Claim


CMOs? Ad managers? Perhaps you've suspected this. I can confirm it: Making ideas really doesn't take as long as you're told it does.

‘Blow Up’ the Multicultural Budget? A Response

Bloggers for Ad Age's Big Tent comment on plans by Walmart and P&G to break up their multicultural units and make all business units responsible for diversity

Hertz?: Gold Plus Rewards


Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Head of Broadcast Production: Ed Zazeera
Executive Producer: Teri Altman
Group Creative Director / Copywriter: Pat Carella
Senior Art Director: Haley Fulop
Animation Production: Superfad
Executive Producer: Geraint Owen
Creative Directors: Kinda Akash, Brian Drucker
Art Director / Designer: Sarah Ancalmo
Head of CG: Todd Peleg
3D Animators: Matt Parent, David Dam
3D Animator: Will Robertson
Technical Director: Jin Lin
Compositor: Jim Forster
Storyboard Artist: Carlos Ancalmo
Producer: Dina Chang

Movember Foundation: Creepy, Fireman, Car Salesman, Porn Star, 70?s, Cop


movember_poster2

movember_poster3

movember_poster4

movember_poster5

movember_poster6

movember_poster1

Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Directors: David Rosenberg, Hayes Steinberg, Chris Harrison
Art Director: Chris Harrison
Copywriter: Hayes Steinberg
Photographer: Tom Feiler, Westside Studio

Book review: Utopia Forever – Visions of Architecture and Urbanism

118k

The projects presented in the book explore how current challenges for architecture, mobility, and energy as well as the logistics of food consumption and waste removal can be met. Text features by both architects and theorists give added insight continue

Ashtanga Ayurvedics by Stark Bangalore

Advertising Agency: Stark, Bangalore, India
Client : K.S. Varier’s Ashtanga Ayurvedics
Creative Director: Sharat Kuttikat
Art Director: Santhosh. K

The copycat song / Version Remasterisée?

truesound2010 truesound2011
THE ORIGINAL?
Bang & Olufsen “True Sound” – 2010
Agency : Ogilvy & Mather Paris (France)
LESS ORIGINAL
Selmi Ton Studio Zurich “Purest Sound Quality” – 2011
Agency : Ruf Lanz Werbeagentur (Switzerland)