It took me, in fact, until the 140 Character Conference, hosted by Twitter evangelist Jeff Pulver, where I finally came to recognize the Three Pillars of Twitter and thus finally understood: The so-called real-time web does matter. And, assuming Twitter survives as a business, it will soon matter much, much more.
CHICAGO (AdAge.com) — Mega-marketers Coca-Cola and Procter & Gamble have taken major strides toward compensating their agencies based on the value they add to projects rather than the time they spend on them, but surprisingly few of their peers have followed their lead, according to a new survey by the Association of National Advertisers.
You could just flip out the Toyota name and product-recall debacle and the replace it with Goldman Sachs and its base alloy of hypocrisy. The tragic twist is that Goldman Sachs seems to have delivered an inverted approach to all five traits for handling crisis (to make a crisis) — and there are key lessons to be learned for all CMOs.
BATAVIA, Ohio (AdAge.com) — Method is probably the only package-goods company for which someone with the title of chief brand architect sets ground rules for hiring the CEO. And that someone would be Eric Ryan. Mr. Ryan, Method's chief brand architect, is out to rekindle growth and preserve the San Francisco-based company's culture, or as he puts it, "keep Method weird."
BEIJING (AdAge.com) — Global car companies are enjoying huge growth in China, but the excitement reached feverish levels last week as automakers from across the country and around the globe converged on the capital for one of the world's biggest car shows and the largest to date in China.
DETROIT (AdAge.com) — As international automakers rush to win buyers in the Middle Kingdom, Chinese tastes are starting to dictate features popping up in cars sold in other markets, even the U.S. From roomier back seats and extended wheelbases (the distances between the centers of the front and rear wheels) to fuel-efficient three-cylinder engines, the "Chinafication" of globally marketed cars is here.
NEW YORK (AdAge.com) — It's larger than the population of the U.S. and is increasingly the nerve center of an interconnected world. But that didn't stop Facebook from getting blindsided from one of the most powerful legislators in Washington. Twice.
NEW YORK (AdAge.com) — Lostpedia is one of the most active and vibrant sites on Wikia.com, Jimmy Wales' for-profit venture that is separate from his more well-known nonprofit crusade, Wikipedia. Wikia makes money by selling advertising and sponsorships and has already turned a profit, according to the company.
BATAVIA, Ohio (AdAge.com) — A more-buoyant economy and strong scatter prices seem to signal a seller's market for what could be an $8.26 billion TV upfront, but heavyweight spenders Unilever, Procter & Gamble and Reckitt Benckiser are sending a far different message: We have credible alternatives to traditional TV advertising, and we're not afraid to use them.
NEW YORK (AdAge.com) — If you want to know what paid content on the web can do for newspapers' paid circulation, keep your eye on places such as Lima, Ohio and Bend, Ore. If pay walls can't make it in these environments, they probably can't make it anywhere else.
“Forgiveness. Jota Art Jewelry.”
Advertising Agency: Euro RSCG Contemporânea, Rio de Janeiro, Brazil
Creative Director: Marcelo Felício
Art Director: Pedro Americo
Copywriter: Marcelo Felício
Photographer: Rodrigo Paredes
Art Buyer: Irene Calado
Account Supervisor: Sergio Almeida
Other Credits: Helena Lopes – Retouch
(TrendHunter.com) A|X is no stranger to sensual beach print ads, and this ‘Bodies of Summer’ Armani Exchange campaign keeps the ball rolling. Irina Shayk, Clint Mauro and Marlon Teixeira are photographed by Matthew Scrivens…
(TrendHunter.com) Recently it seems every designer is shredding, cutting and trying to master the distressed appearance of clothing, but the Kata Szegedi SS10 collection has literally done so to perfection. Entitled “Daniel’s…
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Advertising Agency: TBWA\RAAD, Dubai
Executive Creative Director: Milos Ilic
Copywriter: Sandeep Fernandes
Advertiser’s Supervisor: Monal Zeidan
Account Manager: Soheil Mirfakhraie
Account Supervisor: Nael Badr
Art Director: Daniel Djarmati
Illustrator: Radoslav Zilinsky, Niklas Lundberg
Typographer: Daniel Djarmati
Via [DubaiLynx]
Advertising Agency: TBWA\RAAD, Dubai
Executive Creative Director: Milos Ilic
Copywriter: Sandeep Fernandes
Advertiser’s Supervisor: Monal Zeidan
Account Manager: Soheil Mirfakhraie
Account Supervisor: Nael Badr
Art Director: Daniel Djarmati
Illustrator: Radoslav Zilinsky, Niklas Lundberg
Typographer: Daniel Djarmati
Via [DubaiLynx]
Advertising Agency: ARS DDB, Caracas, Venezuela
Creative Director: Maria Carolina Jaso
Art Director: Duilio Perez
Copywriter: Maria Carolina Jaso
Photographer: Guido Malandrino
Executive Creative Directors: Exequiel Rodríguez, Horacio Maggi
Account Supervisor: Hector Rincón
Account Manager: Ramón Guzmán
Advertiser’s Supervisor: Rafael Manzanilla
Published: February 2010
(TrendHunter.com) Model Natasa Vojnovic plays a prima ballerina for ‘Curtain Call’ in Elle magazine. Photographer Carter Smith and stylist Mario Grauso are the creatives behind this editorial, which features Vojnovic in…
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