LONDON – Alexander Lebedev is undertaking a strategy review of his newly-acquired Independent titles, prompting speculation that its sales operations will be merged with the London Evening Standard.
If Google set the standard for egotism in the internet marketing world, Facebook is now seeking to redefine the trait.
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It’s not like we didn’t already know this but once in a while it’s nice to have a study in the back pocket to whip out when that crusty old client or agency head refuses to believe what you’re telling them.
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LONDON – Empire magazine’s Avatar cover and Wallpaper’s Karl Lagerfeld-designed peelable cover are among those battling it out for the crown of magazine cover of the year at this year’s Maggies awards.
Un packaging très réussi pour cette brique de lait, basé sur les valeurs nutritives. Un travail efficace par la designer Audrée Lapierre autour de la “data-visualisation”, indiquant les informations et données principales. Plus de visuels du produit dans la suite dans l’article.
NEW YORK (AdAge) — Yahoo has lost a lot of execs over the past few months, but this week it gains one: Shane Steele, former VP-marketing of Tremor Media in New York.
LONDON – Npower is to run an ad featuring Wallace & Gromit to highlight its backing for England’s 2018 World Cup bid.
Here is a viral video campaign for the worst job in the world at Number 10 downing street to replace Gordon Brown Numero 10, the communication agency in Switzerland.
For once, the job offer in marketing world seems to be genuine…
Agency: Numero 10, Switzerland
(TrendHunter.com) The latest spring/summer accessories collection signed by designer Giuseppe Zanotti is glamorous, sparkly, powerful, romantic, elegant and comfortable all in one! Black satin, suede, nappa leather, snake…
LONDON – Asda has named Andy Clarke as its next president and chief executive, replacing outgoing Andy Bond.
LONDON – Lastminute.com is launching a new online TV channel, as it looks to transform itself into a hub for destination information.
LONDON – Clear Channel Outdoor has reported a 5% year-on-year increase in first quarter revenues to $608.8m (£411.4m).
LONDON – The commercial radio industry won three of five stations of the year awards and 12 gold awards at the 2010 Sony Radio Academy Awards last night.
A week in the media life of Mike Ironside, chief executive of the National Readership Survey
LONDON – Gordon Brown’s decision to step down as Labour leader covers the papers today with analysis and criticism of how his announcement affects negotiations to resolve the hung parliament election result.
LONDON – McDonald’s global chief marketing officer Mary Dillon is to leave the fast-food company after five years.
LONDON – Lego is supporting its first swappable Minifigure range with a heavyweight online marketing campaign.
LONDON – Sharp Electronics (UK) is investing £5m in a two-phase marketing push, including a high-profile TV ad campaign, after a five-year hiatus.
LONDON – Google’s $750m acquisition of mobile advertising company AdMob should be given a “rigorous” going over by regulators, WPP boss Sir Martin Sorrell has said.
LONDON – Google’s $750m acquisition of mobile advertising company AdMob should be given a “rigorous” going over by regulators, WPP boss Sir Martin Sorrell has said.
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