Epic Nike commercial

Write The Future from Nalden on Vimeo.

Lewis Hamilton: Secret Life Thierry Henry Appeal

Thousands of players from around the world have been helping Lewis to uncover clues, solve puzzles and complete online tests. To launch episode 2 of the game, Thierry Henry has sent a message to his friend Lewis, asking him to help find a priceless statue that has been stolen from his home in Barcelona.

To join the adventure and help Lewis solve this next mission, visit www.secretlewis.com

Standard Life appoints Bigmouthmedia to search strategy

LONDON – Standard Life has today appointed Bigmouthmedia as its search marketing agency following a redesign of its site.

Argos invites the nation to Argos it

LONDON – Argos is to launch a new ad campaign next week created by CHI & Partners, which introduces the new strapline ‘Find it…. Get it…. Argos it’.

Violent Finger Art – Use Your Imagination to Create Humorous Art from Your Appendages (GALLERY)

(TrendHunter.com) Every dreamed of being an artist but always felt you weren’t talented enough? Well, if you can find someone with willing fingers, you can create some simple but funny finger art.

It’s simple. All you…

European Commission sets super-fast broadband target for 2020

LONDON – All European citizens should expect internet speeds of 30 Mbps or above by 2020, according to the Digital Agenda report published by the European Commission.

Media Bitch’s Diary 21 May

Cage-dancing at Bravo’s Spartacus party, Maloney shines at the Mail’s football tournament, Felix Dennis goes Through the Keyhole, Eric Newnham gets on his (rusty) bike, and a cautionary tale from Spearmint Rhino

Rubicon signs up as cricket partner with the ECB

LONDON – Rubicon, the AG Barr juice brand, is to capitalise on the recent success of the England cricket team by becoming an official partner of the Friends Provident t20 county competition.

Carlsberg signs up for Euro 2012

LONDON – Carlsberg is to sponsor UEFA Euro 2012 in a move that extends its involvement with the event to 24 years.

Sir Geoff Hurst pitches up for Mirror campaign

LONDON – The Daily Mirror has lined up 1966 World Cup hero Sir Geoff Hurst to star in a Top Trumps England Legends ad campaign, which breaks tonight.

Target Media boosts digital division

LONDON – Target Media has promoted Mary Bond to head of digital, as part of plans to grow its digital billings by 15% in the next year.

Elizabeth Hurley guest edits Zest

LONDON – Actress and model Elizabeth Hurley features as guest editor in the June issue of Natmag women’s lifestyle monthly, Zest.

The Sun to launch Venables World Cup single

LONDON – The Sun is to launch its cover of ‘If I Can Dream’, sung by Terry Venables, as a single in time for this summer’s World Cup tournament, in aid of charities Help for Heroes and Malaria No More UK.

Top 20 Trends of the Day (May 20) – From Controversial Close-Ups to Super Striped Jumpsuits (COUNTDOWN)

(TrendHunter.com) For the day of May 20th, these are the Top 20 trends, which include Controversial Close-Ups, Ice Cream Cone Pumps and Geeky Wedding Favors. The rankings are based on hundreds of thousands of views and…

Search giant targets television industry with Google TV

SAN FRANCISCO – Google has unveiled its Google TV offering, which transports internet services including access to the vast archive of programmes available online into the television-viewing experience.

British Airways slumps to record annual losses

LONDON – British Airways has announced record annual losses of more than £500m, with the impact of cabin crew strikes and the volcanic ash cloud yet to be measured.

Tesco swift to fall in with government plans on alcohol pricing

LONDON – Tesco has come out in favour of the coalition government’s plans to introduce minimum pricing on alcohol.

Trading Places (21 May): This week’s people moves in advertising, marketing and media

LONDON – P&G’s top digital marketer Emma Jenkins (pictured) departs while Matt Hill steps in at Heinz UK, as Brand Republic rounds up the moves in advertising, digital, marketing and media.

Heinz targets radio listeners around World Cup

LONDON – Heinz is to debut a spate of radio advertising around the World Cup, marking a shift in strategy for the tomato ketchup maker.

Nike: Write the Future

Whatch in high resolution.

Advertising Agency: Wieden + Kennedy, Amsterdam, The Nederlands
Creative Director: Mark Bernath, Eric Quennoy
Art Director: Stuart Harkness, Freddie Powell
Copywriter: Freddie Powell, Stuart Harkness
Producer: Elissa Singstock
Producer: Olivier Klonhammer
Executive Creative Director: Jeff Kling
Head of Broadcast: Erik Verheijen
Production Company: Mokkumercials – Amsterdam
Production Company: Independent Films – London
Director: Alejandro Gonzalez Inarritu, Stuart Harkness, Pablo Casacuberto
Director of Photography: Jeroen van der Poel
VFX Company: The Mill