Agencies line up for Strongbow digital
Posted in: UncategorizedLONDON – Strongbow, the Scottish & Newcastle-owned cider brand, is on the hunt for an agency to handle its digital
advertising account.
LONDON – Strongbow, the Scottish & Newcastle-owned cider brand, is on the hunt for an agency to handle its digital
advertising account.
LONDON – Discovery Networks UK has appointed Naked Communications and the7stars to handle its media planning and buying business.
LONDON – Politics takes pole position in the papers today, as the leaders of the three main parties prepare for their first live TV debate tonight.
LONDON – Havas Media is increasing its investment in social media with the appointment of Neil Kleiner as its first UK head of social media.
LONDON – Eurostar, the cross-Channel rail operator, has called a review of its digital ad account.
LONDON – BAA has chosen JCDecaux, Eye and Airport Partners as preferred bidders to handle outdoor media on its estate following an 11-month pitch for the £50 million-a-year business.
LONDON – Dentsu London has hired Ida Rezvani, the deputy managing director at Rainey Kelly Campbell Roalfe/Y&R, as its managing director.
LONDON – Grand Union, the full-service digital advertising agency, has completed its sale to the digital network FullSIX in a deal estimated to be worth £15 million.
LONDON – TBWA\Worldwide has retained the global Twix business, and picked up the US portion of the account, after a pitch against SapientNitro.
LONDON – The Hut Group is to step up its expansion plans after receiving £14m from investors, including the former chief executive of clothing retailer Matalan, Angus Monro.
Une très belle campagne par l’agence DDB Brazil pour le client Fedex Express, sur des clichés du photographe Manolo Moran. L’accent a été mis sur la rapidité avec laquelle la marque délivre à travers le globe. Plus de visuels dans la suite de l’article.
Dans le même esprit : FedEx Express
LONDON – Embattled Japanese car maker Toyota has suspended sales of its 2010 Lexus GX 460 across the world, after a US consumer title urged people not to buy it because of safety concerns.
LONDON – The ongoing success of the 3D epic ‘Clash of the Titans’ helped electronics manufacturer Samsung generate an estimated 1.9 million cinema impacts last weekend, according to figures from cinema sales house Digital Cinema Media.
LONDON – Havas Media has appointed its first UK head of social media Neil Kleiner to evangelise the medium across its agency portfolio.
LONDON – The Sun is gearing up for the launch of one of its biggest marketing campaigns of the year to promote its coverage of the FIFA World Cup in South Africa.
Une vidéo qui illustre le dernier projet et concept de l’artiste russe Stas Chepurnov. Il s’agit d’une installation singulière qui cherche à dépasser le cadre de la télévision à travers le mouvement de l’écran, le transformant en une fenêtre vers l’image.
LONDON – SCA, the Swedish personal hygiene company that owns brands including Charmin, Plenty and Velvet, is reviewing its estimated £100 million global media planning and buying account as part of a wider overhaul of its advertising and promotions agency arrangements.
LONDON – Thomas Cook is reviewing its estimated £30 million consolidated UK media planning and buying account.