Une démonstration digitale impressionnante par Alexx Henry pour cette version très spéciale du magazine VIVmag. Une exploitation au maximum des capacités de l’iPad afin de présenter ce magazine web rempli d’animations 3D, d’interactivité et de graphisme. Vidéo dans la suite.
LONDON – Clinique is looking for a digital agency to handle a global campaign for its Skin Supplies for Men product division.
LONDON – Michelle McEttrick has been appointed as chief marketing officer for Global Retail Banking (GRB) at Barclays, Marketing can reveal.
LONDON – Google is working with Sony and Intel to develop an internet-connected TV platform called Google TV, according to reports.
Se você fica reclamando que com aquele seu cliente pequeno e com pouca verba fica difícil ser criativo, é porque não pensou o suficiente para levar a diante uma simples e boa idéia, como aconteceu no caso da Jung von Matt/Spree, de Berlim.
A agência alemã tinha como objetivo angariar mais clientes para a rede de academias Fitness First. Então optou por centralizar toda ação em locais onde as pessoas mais abusam das calorias: restaurantes.
Uma parceria entre restaurantes de regiões próximas das academias Fitness First foi o ponto chave para que ação pudesse se desenrolar.
Em todas as contas solicitadas pelos clientes dos restaurantes no final das refeições, vinha não só o preço daquilo que haviam consumido, como também a caloria de cada alimento/bebida e o tempo que era necessário para recuperar a boa forma.
As mesmas continhas valiam como ‘voucher’ para fazer um treino gratuito em uma das academias da rede.
Os resultados? Dê o play no vídeo e confira.
LONDON – Unilever has appointed marketing executive Amanda Sourry as executive vice president of Unilever, UK & Ireland, as part of a top-level reshuffle including the departure of global foods, home and personal care chief Vindi Banga.
(TrendHunter.com) The Gwendolynne Burkin L’Oreal Melbourne Fashion Festival show had models floating down the catwalk in beautiful, simplistic frocks. Reinventing her signature style once again, Burkin has created lovely…
LONDON – Hugh Salmon, former managing director of Interpublic agency CM Lintas, is to run as an independent MP for the London constituency of Battersea in the upcoming election.
LONDON – The Island of Inishturkbeg, located in the Atlantic off the west coast of Ireland, is looking for a digital agency to handle the launch of its brand.
LONDON – Royal Mail has launched a review of its £15m design agency accounts, which will lead to the creation of three separate rosters.
(TrendHunter.com) For someone who has never been inked, I sure do love all things tattoo. From clothing to auto paint jobs and art collections, I adore it all. It was no surprise then, that my eyes were drawn towards this…
LONDON – Tourist body VisitEngland has launched a 10-year strategy to create a new national brand positioning for England.
LONDON – The UK Online Measurement Company has appointed consultant James Smythe to the position of general manager.
NEW YORK (AdAge.com) — This is where your correspondent eats crow. Last week, I predicted that Apple's "Meet iPad" campaign, which made its debut on TV during the Oscars, wouldn't go viral. Why? Because Apple videos typically don't due to the lock the company keeps on distribution. Sure enough, early on, "Meet iPad" got a slow start.
Withe the video open alliance, Wikipedia is launching let’s get video on Wikipedia.
You will now be able to add video on Wikipedia articles which is really convenient.
I guess all the tutorials in the world you can imagine will be soon available in Wikipedia.
Here is how you can post videos[…]
With the success of Chatroulette, the site created by the young Russian Andrey Ternovskiy, a lot of marketing opportunities are appearing.
In this video, the advertiser Fancy Feast, shows us how you can advertise for free on Chatroulette.
You just need to display your message in a creative[…]
(TrendHunter.com) Wow, sometimes I assume that everyone in the world is like me. You like strange religious artifacts, have a love of tattoos and enjoy vegan cuisine. I know for sure that Danish artist Nina Maria is not…
LONDON – Virgin Media is launching its first advertising campaign to promote its new range of smartphone offers for existing customers.
LONDON – The Conservative Party would look to relax the regulation that surrounds ITV according to shadow culture minister Ed Vaizey.
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