(TrendHunter.com) Model and musician Charlotte Kemp Muhl is the L’Officiel Russia February 2010 issue cover girl. The Atlanta-born beauty shows off pin-up style nude corset bodysuits accented with sheer tights, long flowing…
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So when a real agency isn’t up to the task of doing a little pro bono work for a non-profit like Network for Animals, virtual agency “gig”, which lives on YouTube, is happy to step in and take over.
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NEW YORK (AdAge.com) — PepsiCo has shifted digital duties for its Gatorade brand from Omnicom Group's TBWA/Chiat/Day, Los Angeles, to WPP interactive agency VML, executives familiar with the matter say. The decision is the second time in recent months the beverage giant has moved digital business from Omnicom and TBWA.
Un film produit par Keiichi Matsuda pour sa dernière année de maîtrise en architecture à Londres, et pour son projet de fin d’études autour des nouveaux médias et de la réalité augmentée. Un travail vidéo présentant également les conséquences sociales de notre société consumériste.
In this video, some Dutch babes are drinking alcohol and dancing with superman in the snow in underwear.
Advertiser: GoFun
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Not that we didn’t already know this but reality TV and the notion those chosen to participate in those shows are TV’s new ratings capital is explored
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We live in a rapidly changing business world, and the agency business is likely to continue to face huge shifts in 2010. Still, there are certain core tenets that can act as guidelines to help make you more employable. Here's what will get you hired this year.
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Last night during the Grammy Awards broadcast, a DISH Network commercial touted the fact it’s prices are lower because it doesn’t pay for expensive celebrity endorsements.
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Love a good (that’s a relative term, of course) Groundhog Day joke?
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Après une collaboration sur Het Klokhuis Titles, voici ce travail d’animation de Paul Postma sur des belles illustrations de l’artiste néerlandais Christian Borstlap destinée à l’association de charité “Kinderpostzegels”. Un style ludique et sobre à découvrir en vidéo dans la suite.
Portfolio de Christian Borstlap.
A Campus Party acabou ontem, mas os resultados de uma ação que aconteceu por lá eu só vi com mais calma hoje. A CCE levou para o evento quatro perfis distintos: José, um artesão de máscaras; Sonhador e Peneira, uma dupla de repentistas; Renan, um florista e as costureiras da ONG Retece. Em comum, o fato de todos eles serem desconectados ou, em outras palavras, desprovidos de contato com a Internet e o que ela poderia oferecer para os seus respectivos serviços.
Durante o evento, eles conversaram com alguns campuseiros e aprenderam a ter um monte de perfil nos mais descolados sites das Mídias Sociais. Tiveram ajuda de blogueiros, designers, programadores e afins para aprender a abrir um blog, mexer no Twitter, fazer um folder, montar portifólio virtual, enfim, divulgar o seu trabalho no mundo online.
Todos ganharam equipamentos CCE e aquele que melhor desenvolveu sua presença online durante a semana, o artesão, ainda levou um bônus de R$ 3000,00. Prêmios também foram sorteados entre os campuseiros que se dispuseram a ajudar os desconectados.
A ação pareceu interessante à primeira vista, uma vez que mostrou que conectar-se não é tão complicado assim. Talvez não mostrou isso às pessoas certas (uma vez que a divulgação da ação ficou por conta de blog no Posterous, Twitter, Flickr e outras redes para pessoas minimamente conectadas), mas teve uma intenção legal. Se a CCE tiver bala na agulha, é uma ação para ser levada para fora da Campus Party e executada na raça com diversos pequenos empresários, artistas começando, ONGs, em acordos com Sebrae, selos e gravadoras pequenas, outras ONGs e até com um Criança Esperança da vida. Se ficar só na Campus Party, ficamos com aquela sensação de que é pouco. Tire você mesmo as suas conclusões no site da campanha.
Agora, se um dos ex-desconectados incrementar consideravelmente as vendas, as encomendas ou o reconhecimento por causa desta primeira experiência com a Internet, o esforço terá valido à pena pelo espírito da inclusão digital, mesmo que num universo micro (e ainda que, talvez, não aumente em nada as vendas da CCE). Aos novos conectados, deixo a recomendação: só não vale sair por aí dizendo que é Especialista em Social Media =)
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Make the Logo Bigger’s Bill Green takes a long look at that “gun reference” Nike ad featuring Kobe Bryant and Lebron James.
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Yes, indeed. Some combinations are very funny. Others not to much.
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Rarely do you get so many Americans watching one event and actually enjoying the advertising. It's a tremendous opportunity for most brand marketers and we'd be foolish to look at this year's Super Bowl as proof of either the rejuvenation of the 30-second spot or the rejection of it.
More and more, I'm hearing about agencies who are approaching the conference with aggressive business-development goals. And each year, there's a growing army of marketing folk in attendance, so there's likely a Texas-size gaggle of potential clients to share barbecue with.
LONDON – Global Radio has launched a new website for its Heart network of stations with a new Listen Live player, in partnership with Xbox Live.
LONDON – Benetton Group has launched a global casting contest to find 20 members of the public to become the faces of its brand for 2010/11.
LONDON – Rileys is aiming to attract new members to its snooker halls via a new interactive website.
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