Feb
12
Act on CO2 voted best green online campaign
Posted in: UncategorizedLONDON – The government’s Act on CO2 campaign has come out top in a public vote to find the best green online initiative.
Feb
12
NEWSPAPER ABCs: The Sun jumps 5% to regain three million
Posted in: UncategorizedLONDON – The Sun succeeded in bursting back through the talismanic three million-copy level in January, with the best month-on-month performance of any daily newspaper in the latest ABC figures.
Feb
12
NEWSPAPER ABCs: The Observer bows out with 16% drop before revamp
Posted in: UncategorizedLONDON – GNM’s current incarnation of The Observer has bowed out of its last full monthly audit down 16% year on year, according to January ABC figures published today (12 February).
Feb
12
The Best 100 of Bianca Bartz – Farewell and Good Luck to Our Little Bee (COUNTDOWN)
Posted in: Uncategorized
(TrendHunter.com) What, my friend, is left to say?
It’s difficult to think today.
For now, we lose our Little Bee,
Our editor and friend to me.
To China, Bee will venture on,
She won’t be lost, but she’ll be gone.
She…
Feb
12
P&G e Walmart produzem filme
Posted in: Uncategorized
O velho e bom Branded Content continua sendo uma valorosa alternativa.
Em busca de transformar a comunicação cada vez menos “comercial”, algumas marcas apostam na transmissão de histórias e conteúdos relevantes.
Neste quesito, a Procter & Gamble (P&G) é a principal “expert” no assunto, começando pela sua própria produtora de conteúdo.
Em abril deste ano, ela e a gigante do varejo, Walmart, irão, juntas, veicular um filme de 2 horas na rede de televisão norte-americana, NBC.
O filme “Secrets of the Mountain” terá foco na família e na generosidade, valores fortemente pregados por ambas as marcas.
Além disso, “Secrets of the Montain” vai servir como uma vitrine para as marcas e seus produtos. Fora o “product placement“, as duas gigantes irão anunciar nos intervalos comerciais, durante o filme.
Nunca fui contra o uso da televisão como meio para transmitir a mensagem de uma marca, apenas acredito que, cada vez menos, o meio deve ser usado para veicular propagandas com cara e forma de “propaganda”, por inúmeros motivos que incluem a mudança nos hábitos dos espectadores/consumidores.
Neste caso, não importa os custos, tanto a P&G, quanto a Walmart, vão oferecer um conteúdo de qualidade, pertinente para o “momento família” em lares dos Estados Unidos.
O bom marketing, se é assim que podemos chamar, tende a caminhar neste sentido, acredito eu.
:: Dica da Emilia Camargo, com fonte do Business Courier e The Wire.
Feb
12
The working beaver viral video
Posted in: UncategorizedThe busy beaver is looking for a job in this video that was broadcasted during the Super Bowl 2010.
Advertiser: Monster.com
Feb
12
Digital Analogue
Posted in: UncategorizedUn court-métrage très rythmé et entièrement réalisé en animation stop-motion par le studio Ftjelly en provenance de Glasgow, avec plus de 6000 photos prises et éditées ensemble. Les caméras prennent littérallement vie en vidéo. A découvrir dans la suite.
Previously on Fubiz
Feb
12
Not so refreshing as it seems / Pas si frais que ça finalement?
Posted in: Uncategorized| THE ORIGINAL? Japanese band Sour, Viral Videoclip – 07-2009 Source : Osocio.org / Nominated to the Space Shower TV Music Video Award Country : Japan |
LESS ORIGINAL : Pepsi Refresh Project / “One People Commercial” – 2010 Agency : TBWA Chiat Day (USA) |
| Deux films assez bien synchronisés… où la même idée est exploitée de manière très similaire : à savoir, des webcammers qui interagissent les uns avec les autres… Alors les créatifs aussi ont synchronisé leur pensée ou ils ont tout simplement “ré-adapté” l’idée? |
5 people like this post.
Feb
12
XPC Sandisk: Ship, Man, Goat, Fish
Posted in: Uncategorized
“Micro 16 GB USB Flash Drive. Sandisk”
Advertising Agency: Nolin BBDO, Montreal, Canada
Creative Director: Cher Campbell
Art Director: Jeffrey Limon
Illustrator: Jeffrey Limon
Feb
12
Font Friday: Sound Horn
Posted in: UncategorizedThis Friday’s Font is ‘SoundHorn’ by Nabina Ghosh
And the font
Feb
12
Top 20 Trends of the Day (Feb 11) – From Coral Crossover Swimsuits to Color Coordinated Wallets (COUNTDOWN)
Posted in: Uncategorized
(TrendHunter.com) For the day of February 11th, these are the Top 20 trends, which include Coral Crossover Swimsuits, Bad Taste Exhibitions and Provocative Olympic Photo Shoots. The rankings are based on hundreds of thousands…
Feb
12
Demonic-Inspired Pictorials – Grey Magazine February 2010 is Haunting (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Model Constance Jablonski looks freakishly eerie in this haunting editorial for the Grey Magazine February 2010 issue. Shot by photographer Chadwick Tyler, the shoot features a long belted gown with flyaway…
Feb
12
Pocket Wedding Dresses – Gowns With Room for Hands, Lipstick, Phones (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Practical, simple and always chic, these pocket wedding dresses are taking the wedding industry by storm. Allowing the bride to store small items such as lipstick, tissues, mirror, phone or anything else…
Feb
12
Paris Hilton e Devassa Bem Loura
Posted in: Uncategorized
Depois do teaser na TV com o site bemmisteriosa.com.br, a Schincariol inicia nesta sexta-feira a campanha de lançamento da Devassa Bem Loura, versão pilsen da marca conhecida pelas cervejas artesanais e encorpadas.
O fato gerou grande destaque na mídia por conta de uma protagonista incomum: Paris Hilton. Além de estrelar a campanha, a socialite vem ao Brasil para estar no camarote da marca durante o carnaval carioca.
Produzido pela O2 e filmado em Los Angeles, o comercial (frame acima) teve paisagens do Rio de Janeiro inseridas durante a pós-produção. O contrato de Paris Hilton com a Devassa é de 1 ano, o que certamente deve gerar um outro filme no segundo semestre.
Além do site do produto, que trará downloads de MP3 e ringtones da trilha sonora do filme em diferentes versões, a Devassa Bem Loura contará com um aplicativo para Facebook até o final de março. A criação da campanha é da agência Mood, e a ID\TBWA ficou responsável pela parte online.
Tão logo o comercial de Devassa chegue em nossas mãos em boa qualidade, publicaremos aqui no site. Já estamos todos esperando por cenas tão sugestivas quanto aquelas que Paris Hilton fez para a Carls Jr Burger. Nem é pedir muito, depois que o sistema solar inteiro assistiu aquela famosa sextape.
Post originalmente publicado no Brainstorm #9
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Feb
11
Does Coke’s Super Bowl Ad Look a Lot Like Old Israeli Dairy Spot?
Posted in: Uncategorized
NEW YORK (AdAge.com) — The creative community is buzzing with allegations that a Coca-Cola commercial that aired during the Super Bowl is a ripoff of an 8-year-old ad for an Israeli milk brand. The beverage giant has firmly denied it copied the commercial, saying any similarities are purely a coincidence.
Feb
11
Chilled Chicken Meat: Kurshavel
Posted in: Uncategorized
[See post to watch Flash video]
Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Alexey Zhuchkov
Art Director: Sergey Tsarkov
Feb
11
Bedazzled Bras – The Damaris Lingerie Line is Blinged Out (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Damaris lingerie line is an absolutely delight for girls and men alike, especially if they like shiny things. The Damaris lingerie combines soft, sensual fabrics with loud and gaudy jewels without…
Feb
11
Sprite Launches ‘The Spark,’ Its First Global Ad Campaign
Posted in: Uncategorized
NEW YORK (AdAge.com) — In a bid to boost the brand, Sprite is betting on its first global campaign. The push carries the tagline "The Spark," replacing the long-running "Obey Your Thirst" tag in the U.S. and some international markets.
Feb
11
Patron Launches Review for $50 Million Account
Posted in: Uncategorized
NEW YORK (AdAge.com) — Patron Spirits Co. has launched a fast-moving search for a new creative agency to handle its premium tequila brand's $40 million to $50 million ad account, according to people familiar with the situation.
Feb
11
Love Is in (and on) the Air
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — Love may not conquer all, but just a few days before Valentine's Day, it made a pretty good stand.
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