I have searched on twitter for the name of the biggest advertising agencies. The rule is to add only the name of the agency after the famous twitter.com/name_of_the_agency to find out whether or not the agencies are owning their brand on twitter. Here are the results in a table with a ranking […]
LONDON – Ronan Keating, the Irish pop star, is to present a new Sunday radio show on London’s Magic 105.4, starting this weekend (10 January).
LONDON – Specsavers is rolling out a comical film to celebrate the brand’s 25th anniversary called ‘Spermsavers’.
LONDON – AXA-owned car insurance brand Swiftcover.com has unveiled its latest £30m ad campaign featuring 70s rock star Iggy Pop.
Lego Cl!ck é um novo espaço em homenagem aos momentos “click” da vida, quando a oportunidade encontra a imaginação. O site se baseia em um agregador de conteúdos projetados com peças de Lego de qualquer usuário.
Lançado no final de 2009, o site se define como “um pequeno lugar na internet dedicado a criatividade, a inovação e ao momento em que as idéias fazem click”. Sua premissa é reunir posts, fotos, vídeos e tweets (mensagens) sobre conteúdos de Lego.
O projeto Lego Cl!ck é acima de tudo uma plataforma integrada. O site pede aos seus followers no Twitter que escrevam tweets sobre coisas que os inspirem, com a hashtag #legoclick, e o aplicativo para iPhone, chamado Lego Photo, converte fotos em imagens feitas com peças de Lego.
A marca dinamarquesa é um case por si só. Ela conseguiu construir um mundo mágico apenas fabricando e vendendo peçinhas coloridas de brinquedo que possibilitam criar um universo particular e lúdico para cada um de seus consumidores. Não tenho dúvidas que este investimento digital vai ser um sucesso entre os tantos fãs da marca.
LONDON – Nick Bampton, managing director of Viacom Brand Solutions, has left the sales house after nine years following the surprise loss of its MTV Networks contract at the end of last year.
Uma foto de divulgação da última temporada de “Lost”, em que o elenco imita Da Vinci. Imagem não muito boa, mas é “Lost”, pô!
Post originalmente publicado no Brainstorm #9
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LONDON – Amazon UK is the best online retailer for customer satisfaction, according to a new study.
LONDON – Paddy Power is taking bets on which fast food, soft drinks and alcohol brands will be first to make an appearance in a soap opera, following growing speculation that product placement will be allowed in the UK.
LONDON – Comparethemarket.com has appointed EHS Brann to handle its direct marketing account.
LONDON – Horlicks is launching its first TV campaign for four years to position the brand as the perfect evening drink.
LONDON – Price comparison website Uswitch.com has been acquired by UK internet group Forward, which has changed its name from Traffic Broker.
(TrendHunter.com) It is a new year, and I thought I would start off with some new, fresh trends. So why not hit up an old standby? Here comes a tattooed, sand-loving photoshoot in the form of the Up The Beach editorial.…
New viral video with a sexy girl offering a strip tease to the voyeur pedestrians in the street. A great ambient media campaign for sexy underwear Aubade. The reveal of the strip tease at the window frenchartofloving.com Advertiser: Aubade
LONDON – Car manufacturer Vauxhall is to host an ice-skating themed music event later this month.
(TrendHunter.com) Picking out an outfit in the mornings can be quite the hassle but designer Sebastian Errazuriz is trying to make things a little easier. He created the Sneaker/Trouser, which is a 2-in-1 hybrid that that…
Imagine um lugar bacanudo, e um trabalho naquela que é uma das mais importantes plataformas da internet atualmente.
LONDON – BSkyB is set to cut the number of issues of its Sky Sports and Sky Movies magazines in half from March, when both titles move from monthly to bi-monthly.
LONDON – Google has stoked speculation it is to unveil its debut mobile phone tomorrow by inviting journalists to “an Android press gathering”.
LONDON – Magners, the C&C Group-owned cider brand, has appointed glue London to handle its digital advertising account.
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