LONDON – The Department for Children, Schools & Families is launching the first-ever advertising campaign aimed at making children and their parents think about the consequences of drinking alcohol.
LONDON – The Department for Children, Schools & Families is launching the first-ever advertising campaign aimed at making children and their parents think about the consequences of drinking alcohol.
div class=”imageleft”img alt=”red_sox_suck.jpg” src=”http://www.adrants.com/images/red_sox_suck.jpg” width=”150″ height=”84″ //div
If you’re a Red Sox fan, you might like this three-spot spec campaign.
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| THE ORIGINAL? Monroe “Shock Absorbers” – 2007 Source : Cannes Archive Online Agency : Joe Public Johannesburg (South Africa) |
LESS ORIGINAL : Dunlop “For smooth … comfortable ride” – 2010 Source : Adsoftheworld Agency : K I D, Bangkok, (Thaïland) |
| De sacrées tours jumelles dont l’originalité s’effondre sous nos yeux! |
LONDON – Outdoor media owner Titan Outdoor is considering a number of offers for its UK business, with a decision expected early next week.
LONDON – Dare and its sister Cossette agency Brando have scooped the social media account for Sony Ericsson. The pair landed the business after a pitch against undisclosed agencies.
LONDON – Sharwood’s, the Premier Foods-owned brand, is investing in a peaktime food series to be shown on Five.
LONDON – Momentum Pictures, the UK film distribution company, has appointed M2M, the Omnicom-owned media agency, to handle its £9 million media planning and buying business.
HONG KONG (AdAge.com) — Why hasn't Google figured out a way to dent the lead in China of front-runner Baidu? An early start and local market knowledge helped Baidu beat Google, but so did piracy, nationalism and corruption.
LONDON – Stars appearing on the last series of X Factor saw a major boost to their sales and more radio airplay following their performance, according to figures from The Nielsen Company.
NEW YORK (AdAge.com) — Unauthorized paid news apps, appropriating brands such as The New York Times and the BBC, are taking off. Publishers ought to get working on selling their own.
LONDON – Esporta, the chain of health and fitness clubs, has appointed The Communications Agency to handle its integrated account.
LONDON – Email marketing technology company eCircle has expansion plans after receiving a €60m (£53.4m) majority investment from a private equity firm.
LONDON – Ultralase has appointed Leeds-based media agency Principles Media to handle its media planning and buying account, estimated to be worth £4m, without a pitch.
LONDON – Google’s director of strategic partnerships for EMEA Rob Jonas has left the search giant to become managing director Europe of mobile ad network InMobi.
Après la présentation des modèles de la collection 2010 spéciale Star Wars, voici la publicité prévue pour une sortie mondiale dès demain. Un impressionnant film de marque avec la présence de David Beckham, Snoop Dogg, Daft Punk, ou encore Neil Armstrong. A découvrir dans la suite.
Em campanha para ajudar o Haiti, depois do terremoto que devastou a capital do país anteontem, a Cruz Vermelha está utilizando uma plataforma de doações via celular.
Enviando um SMS com a palavra “Haiti” para 90999, é possível fazer uma contribuição de 10 dólares. Infelizmente, só funciona nos Estados Unidos.
A Cruz Vermelha anunciou que, apenas através de SMS’s, já arrecadou 1 milhão de dólares. Um importante número para ajudar o país, e que representa a força e praticidade da tecnologia.
Aliás, diversas notícias reportam o papel fundamental dos celulares, internet e Twitter na divulgação de informações e pedidos de ajuda para a tragédia no Haiti.
Post originalmente publicado no Brainstorm #9
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LONDON – News International has appointed experienced media marketer Barnaby Dawe as marketing director for The Sun and the News of The World.
“New X-MAX. Exceptional transportation.”
Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Serena di Bruno, Francesco Poletti
Art Director: Nicola Bolfelli
Copywriter: Emanuele Accurli Abenante
Photographer: Fulvio Bonavia
On Air: January 2010
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