NEW YORK (AdAge.com) — Ad buyers aren't counting on the new 10 p.m. lineup that NBC announced on Thursday to last into next fall, but they say it's already an upgrade over Jay Leno in prime-time. Late-night, however, still presents NBC with some very hard choices.
Advertising Agency: Kolle Rebbe/KOREFE, Hamburg, Germany
Creative Director: Katrin Oeding
Art Director: Reginald Wagner
Copywriter: Sebastian Oehme
Graphic Design: Jan Simmerl
(TrendHunter.com) Terry Richardson is my favorite photographer, so I’m totally stoked that he launched his new blog. Terry’s Diary shows shots of models, behind the scenes candid party shots and personal photos (like the…
Será que uma família perfeita, daquelas de propaganda de TV, pode entrar em crise?
O curta é Alma do Negócio, de José Roberto Torero, premiado em Gramado no distante ano de 1996.
Post originalmente publicado no Brainstorm #9
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The Pepsi Refresh Project (you know, that campaign that essentially replaced Pepsi's Super Bowl ads) kicked off yesterday — or tried to — and it seems there's been a bit of a technical glitch.
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Back in the day, DieHard commercials used to go to great lengths to illustrate how long their batteries lasted.
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Larry Platt's song has a great beat and you can dance to it. He's also a Civil Rights veteran. Some marketer should see this for the opportunity it is.
NEW YORK (AdAge.com) — Is business looking up? Are execs feeling optimistic? OfficeMax is banking that the answer to both questions is yes, and its enlisted Fast Company and BusinessWeek on its optimism crusade. The office supplies retailer is launching a new brand campaign, its first since 2004, under the banner "Good News for Business."
LOS ANGELES (AdAge.com) — Interactive TV advertising, which only achieved real scale last fall when Cablevision introduced it across its whole footprint, is showing strong early results for marketers.
Assim como hoje todos podem gerar conteúdo, formar opinião, serem veículos e serem audiência, venderem seus produtos, criarem suas músicas ou todo tipo de iniciativa livre e democraticamente, ajudar quem precisa também pode ser feito dessa forma.
Ultimamente tivemos 2 grandes pontos de atenção. A tragédia imensa que aconteceu em Angra e que afetou diretamente os brasileiros, e essa semana o terremoto no Haiti, que acho que dispensa maiores comentários.
Vi nascer pelo twitter o Projeto Enchentes, que de forma totalmente independente, agrupou pessoas ativas nas redes sociais para prestarem serviço de informação e de conexão entre pessoas com vontade de ajudar.
Outra iniciativa muito legal que acabei de ver é do designer James White, que tem uma loja online, a Signalnoise, onde vende pôsteres de suas artes. Ele resolveu seguir o que um outro artista está fazendo, o Chris Anderson do No Pattern, doando 100% das vendas da sua loja para ajudar nos recursos básicos que o Haiti precisa.
É legal ver gente que pode disponibilizar tempo ou dinheiro para ajudar. Mesmo que seja pouco. O que consigo fazer, é de alguma forma amplificar essa mensagem aqui, para que os leitores que quiserem de alguma forma ajudar no projeto enchentes ou em doações pro Haiti.
Vi muita gente no Twitter criticando o governo brasileiro por mandar dinheiro e mantimentos pro Haiti, ao invés de cuidar de alguns problemas muito graves por aqui. Nem quero entrar nos méritos da divisão de orçamentos públicos por aqui, mas digo: ridículo mesmo é trocar o padrão das tomadas. Picaretagem dá mais suja e inútil. E ninguém diz nada.
Cadê as pessoas que fabricam as novas tomadas pra doar dinheiro agora? Não deve estar faltando dinheiro por lá.
Post originalmente publicado no Brainstorm #9
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Two guys. In cubicles. Giggling. One lights his farts on fire.
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Although creative is king in advertising, culture has an important place, too. So when you're out there job hunting, it's good to consider more than just the work.
You can vote to choose the video you want to see on TV during the Super Bowl 2010 for careerbuilder. The first video Casual Friday is about an underwear dresscode at the office. The second Job Fairy is about all the jobs you don’t want. The third Worst Seat is about farting and flamming. You […]
Une rétrospectif du travail des 25 dernières années par le studio Buf : leader en Europe, et connu mondialement pour leurs réalisations et productions dans le milieu du cinéma. Des effets visuels réussis et impressionnant comme par exemple sur les films Matrix, The Dark Knight ou Avatar.
O comercial da Adidas para divulgar sua linha Originals baseada em “Star Wars” confirma a tendências dos últimos anos: ser nerd agora é cool.
Antes eram todos gordinhos ou magrelos espinhentos de óculos. Agora já podem ser convidados para a festa, e melhor, continuar conversando sobre as diferenças entre a trilogia clássica e moderna de “Star Wars”, sobre a mitologia de “Senhor dos Anéis”, ao mesmo tempo que usa o Twitter e Foursquare no celular.
Quem imaginaria ver Darth Vader e Stormtroopers misturado a essa gente descolada da Adidas? Com DJ’s, pessoas dançando pelas ruas (detesto comercial com gente dançando), Snoop Dogg, David Beckham e Daft Punk. Todo mundo no mesmo barco.
Se fosse eu, negava o convite. Ia ficar em casa jogando “Halo”. Bazinga!
Post originalmente publicado no Brainstorm #9
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Despite the uncertain economy, three out of four Americans are still more likely to research or buy a product after seeing it advertised during the Super Bowl
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LONDON – Halewood International has signed a six-figure deal for its Crabbie’s alcoholic ginger beer to be the broadcast sponsor of ITV’s National Television Awards.
Upon first hearing the news of the earthquake, my immediate thoughts were for the safety of my family. Though far from poor, they own and operate several businesses in and around Port-Au-Prince, the epicenter. Are they alive? Was anyone hurt? I immediately looked up my relatives on Facebook and started posting messages.
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With four new commercial which, as past campaigns have, illustrate the not so pleasant effects of methamphetamine, the Montana Meth Projects asks kids to say something when their friends say they are going to try meth.
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It was an easy decision for our Birmingham-based agency to reach out to change lives across the country by reducing our nation's alarming dropout rate. You see, I've been the victim of the brutal effects of illiteracy.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
