LONDON – AOL is pushing ahead with its focus on creating content by launching two websites, Owl and Seed, which allow users to post “expert” advice and get paid for submitting essays and photographs.
LONDON – IPC has re-jigged publishing responsibilities at its mass-market women’s and TV weeklies division IPC Connect.
“Mao Bao liquid dishwash with dahlia essence.”
Advertising Agency: Bates 141, Taiwan
Creative Directors: Richard Yu, Ivan Liu
Art Director: Kim Chiu
Copywriter: Echo Shao, Ivan Lu
Illustrator: Hsin Hun Huang, Kim Chiu
Photographer: Tse-I Lai
LONDON – Keeley Hazell, Page 3 model and aspiring actress, is the star of a 15-minute online game used to promote Unilever’s new Lynx Twist from today (18 January).
LONDON – LA fitness, the gym chain, is launching a £1m marketing campaign this week, featuring Strictly Come Dancing judge and pop star Alesha Dixon.
LONDON – The NHS is sponsoring the ‘Celebrity Quitters’ series on Five, which follows five celebrities as they try various methods to try to quit smoking.
Generate donations for the Alzheimer Society Hamburg by confronting the people about the nature of Alzheimer disease. They created a city-map without street names and displayed it at hotels, bars, tourist information points and restaurants in order to adress people exactly in the moment, they need orientation the most. A 19% increase in calls and a 5% increase in donations to the Alzheimer Society Hamburg.
Advertising Agency: DraftFCB, Hamburg, Germany
Creative Director: Alexandra Höhn
Art Director: Malte Timm
Copywriter: Thomas Völker
Published: September 2009
A new viral for the chips brand Pringles with 2 guys playing tennis on Wii… Advertiser: Pringles
LONDON – The British Heart Foundation (BHF) is launching an ad campaign to mark National Heart Month in February.
Hiding behind "politically correct" financial terms that have the effect of denying reality won't help bring the changes Dubai Chamber of Commerce President Obaid Humaid Al Tayer thinks are so necessary.
As a procurement professional with extensive marketing experience, I'd like to argue that the two functions don't need to — and shouldn't — be at odds.
NEW YORK (AdAge.com) — With tax season upon us, H&R Block CMO Robert Turtledove recently discussed with Ad Age the challenges that lie ahead, and how he intends to tackle them.
NEW YORK (AdAge.com) — Adlatina, one of ad age's international partners, searches Latin America and Spain for the best marketers, ad agencies and industry executives, and publishes an annual ranking. Here are Adlatina's top 10 marketers for 2009.
NEW YORK (AdAge.com) — Considering cutting your Cablevision subscription? It's not just the cable industry that would rather you didn't; it's also TV networks and studios that make bank off your monthly bill. But device-makers from Samsung to Boxee to Apple TV have no such concerns — and they're continuing to roll out products that bypass the cable box and draw content and services directly from the web, setting up what could be one of the entertainment industry's biggest business battles of the next few years.
LOS ANGELES (AdAge.com) — For decades, fall was the big season for new series and excitement, but for TV enthusiasts in recent years — and this one in particular — it seems January is the place to be when it comes to buzzed-about new programming. That could benefit upfront TV buyers who are getting make-goods in January's so-called "second season" programming to make up for fall shows that didn't deliver.
LAS VEGAS (AdAge.com) — CBS Television City is a series of meeting rooms and test centers housed in Las Vegas' MGM Grand Hotel that is mainly used to suss out how average viewers feel about programs slated to air on the network. And, increasingly, that's not all.
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