LONDON – Tesco is moving into film production in order to exclusively sell DVDs of movies based on best-selling books, starting with steamy blockbuster writer Jackie Collins’ murder mystery ‘Paris Connections’.
LONDON – Milkshake brand Yazoo is launching a TV ad to promote its new healthier recipe credentials.
Une belle idée par l’artiste Igor Udushlivy avec ce concept de marque-page intitulé “Jacket+Bookmark”. Une création imaginée en fonction de l’univers du livre papier et de sa couverture. De nombreux exemples très réussis, à découvrir dans la suite.
This Apple tablet video demo is a fake… What do you think? Advertiser: Apple Tablet
(TrendHunter.com) For the week of January 18th, these are the Top 50 trends, which include Creepy Kid Photobombs, Sunday Morning Undies, Alarming Digitography, and Heroin-Chic Photography. The rankings are based on more…
LONDON – SeeSaw, the online TV service born of the remnants of Project Kangaroo, will launch in full at the end of February, following a month’s beta trial starting tomorrow (26 January).
LONDON – National tourism body VisitBritain is partnering with airline brands British Airways and EasyJet to encourage visitors to travel to cities across the country.
(TrendHunter.com) You know what I feel like doing? I feel like writing about another tattoo photoshoot. I know you are excited. This time it is Inked Girl Emily who takes center stage, and she is not one to shy away from…
Self-destructive. This is the best way to describe clients' attitudes when it comes to the thorny subject of agency compensation. There comes a point in time when by being exclusively focused on cost-cutting, we miss out on the big picture. We risk value erosion.
CHICAGO (AdAge.com) — Fixing what ails Interpublic's McCann Worldgroup may well be the toughest job in the agency business right now, but the consensus among analysts and Interpublic and McCann executives (as well as their competitors) is that outsider Nick Brien is well suited for the challenge.
NEW YORK (AdAge.com) — In 2009, McGarryBowen demonstrated an understanding of what many of its peers are fast forgetting: for all the ways the ad business is forever changing, certain fundamentals — like sound account management — never change.
NEW YORK (AdAge.com) — In the past year, Mother expanded the already broad range of work coming out of its Bond Street headquarters, it added new and interesting clients while maintaining relationships with the big brands that have been attracted to the shop's nimble nature and idea-driven approach, and it added some interesting talent, including one bona fide digital heavyweight.
CHICAGO (AdAge.com) — Kraft Foods' agreement to purchase British confectioner Cadbury for more than $19 billion — the culmination of a four-month courtship — is testament to the growth categories major U.S. marketers crave, particularly in developing countries. The purchase would put Kraft atop the $167 billion global confectionery market, and ensure that one out of four of its sales dollars comes from developing markets.
BUENOS AIRES (AdAge.com) — Argentina's ad agencies have been winning more and more international assignments, but Santo took it to a new level last year with the conquest of Vodafone's global creative account.
BATAVIA, Ohio (AdAge.com) — Clorox has taken the unusual step of advertising for a full-time in-house legal counsel to focus on social media — a rather surprising sign of how entrenched social-media marketing is becoming even for relatively established household products.
YORK, Pa. (AdAge.com) — A click is just click. But if you can start to understand the value behind certain online behaviors, you move much closer to making sense of the efficacy of your spending. That's why Intel has launched an internally developed program it calls the Value Point System to measure marketing effectiveness online.
NEW YORK (AdAge.com) — Automatically placing ads in the Super Bowl year after year isn't the case, which may come as a surprise to anyone who has come to expect a game filled with commercial messages from Pepsi, FedEx and General Motors. So just what is the ROI on a Super Bowl ad?
Países como Dinamarca, Finlândia, Islândia, Noruega e Suécia, integram o grupo dos chamados países nórdicos, ou Escandinávia. A região é conhecida pelo seu tempo frio e um povo idem. Mas, muitas vezes, os países nórdicos também são reconhecidos por antecipar muitas tendências, principalmente aquelas que se referem à internet e os demais meios digitais.
E o McDonald’s da região revelou um ótimo plano de comunicação, que mistura transmedia-storytelling com brand entertainment.
Desenvolvido pela Perfect Fools, a principal ‘receita’ do plano é fornecer uma experiência divertida para os clientes, assim como o McDonald’s faz na vida real. E seu ingrediente é unificar os povos nórdicos através de um filme de 60 minutos (dividido em 7 episódios) que trata da paixão deste povo pelos esportes de inverno.
O filme “Dreaming in Mono” está sendo transmitido exclusivamente em emissoras de televisão da região e através de múltiplos canais digitais, incluindo dreaminginmono.com, Twitter e Facebook. Há também uma exibição em televisores espalhados por mais de 465 McDonald’s de toda a região.
Além do filme e seus episódios, o site do projeto oferece música, vídeos, enquetes, aplicativos móveis, concurso cultural, dicas de esqui e várias oportunidade de se iniciar debates – tudo projetado para conectar as pessoas em torno da história e os valores da marca McDonald’s.
:: Via Creative Social Blog
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