Hasta La Creative!

The new Nokia N900
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Para comemorar 10 décadas do trench coat (seus icônicos casacos que vão até o joelho), a Burberry resolveu criar o seu próprio site de relacionamento Art of The Trench.

Aberta nesta segunda-feira, a “rede social” se define como um presente aos fãs da marca no Facebook, o que representa cerca de 660 mil usuários.

A marca britânica convidou o fotógrafo e blogueiro Scott Schuman, que é o famoso por fotografar pessoas nas ruas, para clicar pessoas estilosas com o casaco em cidades como Paris, Londres, Milão, Nova York, Berlim, Veneza e até São Paulo.

Além disso, o hotsite também funciona como uma plataforma colaborativa, ou seja, os internautas que quiserem também podem participar, fazendo comentários, votando ou até enviando fotos vestindo o trench coat da Burberry, lógico!

LONDON – The Advertising Standards Authority will extend its remit to cover web advertising from late next year, following a funding agreement announced today.

LONDON – T4 Media, the outdoor media owner that provides advertising on train station ticket gates and car park barriers, has bought petrol station media owner Alvern Media for an undisclosed sum.

LONDON – Independent Newspapers’ head of creative solutions, Richard O’Connor, is to leave the group to take up a commercial role with United Business Media.

Jazz FM has appointed Rupert Garrett, the network brand controller for Guardian Media Group’s Smooth Radio, as its first head of sales.

LONDON – ASG Media, the digital out-of-home company formerly known as Avanti Screenmedia, has been bought out of administration by digital screen company TrainFX, which is owned by RAM Investment Group.

LONDON – Gannett-owned regional publisher Newsquest has handed all online video ad sales for its websites to the News Corp-owned ad network, .Fox Networks.

Le CRT Paris Ile-de-France vient de lancer aujourd’hui son court-métrage promotionnel, réalisé par Yvan Attal. Un film romantique et moderne d’une durée de 3 minutes 30 baptisé “Kisses from Paris” dans lequel la capitale est présentée à travers la balade d’un couple amoureux.

Un court-métrage produit par Wanda, sur une musique de Rufus Wainwright.

Previously on Fubiz

• Mao Bao Dishwashing Liquid
• Papercraft Costume
• Olivier Roller

LONDON – Starbucks has opened the first store to depart from its established interior design, toning down references to the brand and introducing more upmarket materials such as Italian leather.