LONDON – The Institute of Fundraising’s code of practice on telephone fundraising does not comply fully with the law and could be revised, Marketing Direct sister magazine Third Sector has learned.
LONDON – The Department for Children, Schools and Families has appointed 20:20 to create a campaign promoting its Youth Alcohol Action Plan.
Most companies fail to realize Twitter's full potential as a market engagement platform. Brand-squatted accounts remain an issue for many companies. For those that are on board, many more are largely tepid accounts with limited activity and interactivity (76% of accounts tweet infrequently). Even more telling is how companies apply currently traditional marketing practices to this new media channel.
A Marinha Britânica, conhecida como Royal Navy, contratou a Marvelous na tentativa de atrair os melhores talentos da engenharia para torná-los em oficiais através de um desafio interativo que inclui um aplicativo de iPhone e um widget no Facebook.
Royal Navy Engineer Officer Challenge é uma competição fundamentada por 5 missões interativas – cada uma com base em missões realistas de treinamento da Royal Navy. Utilizando recursos em uma interface touch screen de iPhone, os usuários terão que reparar problemas, utilizar uma ferramenta de acelerômetro e tantas outras decisões cruciais, fazendo exatamente tudo aquilo que é tarefa de um oficial de engenharia da Marinha. Até mesmo o preparo de um fictício ataque com mísseis pode ser simulado. Aqueles que conseguirem um melhor desempenho serão contratados para trabalhar como oficiais da Royal Navy.
:: Dica enviada por Rafal Kwiatkowski.
LONDON – Asos, the UK’s largest online fashion retailer, has blamed the Royal Mail strikes for stunting its sales in recent weeks.
LONDON – Twitter has done a deal with mobile network Orange to let users upload pictures to the social media site via text message.
As marcas gastam milhões tentando se diferenciar das demais mas, pelo visto, acabam sempre com as mesmas escolhas de cores.
Post originalmente publicado no Brainstorm #9
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In this video a single girl and a single guys seem to be the perfect match! So sorry destiny Advertiser: Axe Agency: Ponce Argentina If you want to see more cool ad campaigns for Axe: Axe + water = women The axe effect: sexy girl with ketchup… Quake axe Axe effect L’axe du bien Wc axe […]
BSkyB’s sales house Sky Media is set to boost its scale in the TV advertising sector from around 12% to 16% of the market following a shock takeover of MTV Network’s portfolio of TV brands.
LONDON – Kettle Chips has tied up with DVD rental service LoveFilm to create an promotional campaign.
Clear Channel Outdoor has identified sites for advertisers wanting to target consumers heading to outdoor ice rinks and Christmas events in London this winter.
LONDON – BBC News has joined a small number of media groups and appointed Alex Gubbay as its first social media editor.
Commercial TV channels increased their share of TV viewing in Q3, although the sector’s growth continues to come from non-terrestrial TV channels.
LONDON – Social network Facebook made a paper pre-tax profit of £439,422 in its first 17 months of UK trading.
LONDON – Roxanne Messenger, a creative art director at Kitcatt Nohr Alexander Shaw, has been named DMA Young Spark 2009 in one of the most hotly contested awards since the awards’ inception in 2005.
LONDON – The Wall Street Journal Europe has redesigned its print edition and website, introducing new columns, features, daily email alerts and blogs.
LONDON – An ad listings platform backed by a former senior Emap sales executive is to launch offering media owners a channel to sell late space and discounted media inventory.
Bookmaker and online gaming firm Victor Chandler has appointed Latitude to handle its six-figure pay-per-click and search engine optimisation accounts.
LONDON – Media Week is to discontinue its print edition and go online-only with immediate effect as part of a restructure of Haymarket Business Media’s Brand Media group affecting all titles in the division.
Tenon Debt Solutions has appointed independent agency Brilliant Media to manage its search engine optimisation and online media following a competitive pitch.
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