(TrendHunter.com) Sleek, robotic, and most notably orange is what Miguel Castro imagines the Harley-Davidson to look like many, many, many moons from now.
The designer has created the future Harley-Davidson, a design…
LONDON – Spammers have jumped on the popularity of video sharing, directing victims to a spam YouTube video for the first time, researchers claim.
LONDON – Match.com has appointed Mother following a review of its advertising arrangements.
LONDON – Ashes title sponsor npower has welcomed the news that the series could return to terrestrial TV, putting the energy company at odds with the sports governing body the ECB (England & Wales Cricket Board).
LONDON – MySpace has become the latest brand to use crowdsourcing for an ad campaign, asking people to submit copy and images that will be broadcast on digital billboards in major cities around the globe.
NEW YORK (AdAge.com) — You didn't think Google was going to take the Microsoft-Yahoo search deal lying down, did you? The Mountain View, Calif.-based giant hasn't taken an official position on the proposed deal, but it is quietly disseminating a view to regulators, politicians, analysts and journalists: that the need for scale is not a valid case for approving Microsoft's search deal with Yahoo.
LONDON – Even if you’re 20,000 feet above sea level there’s still no escaping the presence of social media, with the launch of a Lufthansa tool that automatically updates Twitter or Facebook with flight position updates.
After the coke side of life with coca cola, here we are with the dark side of coke with the cocaine. in this video we can observe the action of the cocaine on the nostrils of Frank… In the second video we can observe the effects of the cocaine on Frank’s heart Advertiser: Department of […]
Pre-roll ads: You either love them or hate them. Online video ad network ScanScout hopes to cash in with its new Super Pre-Roll ad. For those not familiar with pre-rolls, let me explain: These are the ads that run before you watch an online video. If you want to watch a video, then you also have to sit through the commercial. There is no escape.
However, ScanScout is making things interesting by making these ads interactive. These spots use existing TV spots and then attach multiple interactive “overlay” placements. The Super Pre-Roll’s overlay appear at various positions on the screen and are designed to correspond with an ad’s content. This format could then be easily adopted by advertisers to conduct polls, provide coupons, and collect user data. The question that remains is whether this will encourage active viewer participation, rather than passive consumption.
I think this technology also issues a wake-up call to creatives: It’s time to generate content worthy of our captive audience. We live in an age of DVR’s, where our audience would rather gouge out their eyes than sit through invasive messaging if they don’t have to. We need to engage the viewer and allow he or she to take ownership of the brand, and this might be the way to do it.
Sara Barton is a copywriter, social media strategist, and avid blogger in search of her next opportunity. Contact her via Twitter, LinkedIn, or her blog.
Un trailer réalisé à l’occasion du Playground Festival 2009 autour des arts et de la création numérique. Des photographies par Jasper Faber, une direction et post-production par le célèbre studio Onesize. Le tout sur un sound-design du Studio Takt.
LONDON – Design consultancy To The Point has created the identity for a new online beauty products retailer, Looks Gorgeous.
Having completed its biggest-ever week of volunteerism, Kraft is following up with a social-media effort to get friends and followers involved as well. The company has developed a video about its volunteer push, which will be posted on KraftFoodsCompany.com Oct. 12. Employees are being encouraged to post the video on social networking sites and ask their contacts to pass it on. Kraft will donate money to Feeding America to provide five meals for every time it is downloaded, for up to 100,000 meals by the end of October.
Sometimes we let fear get to us and lose sight of one simple fact: As long as clients need to convince consumers to purchase their products and services, the ad industry will never disappear. Clients need creativity and are willing to pay if you can help them accomplish their goals.
From time to time a new technology comes along that convinces clients they don’t need your creativity anymore, so they cut back or let us go entirely. It’s a cycle that has happened time and time again, from the first shopkeeper who put up a painted sign to attract more business to the latest application of Facebook. Before long, though, everyone adopts the latest technology and the need for fresh creativity to distinguish themselves arises.
What is different this time? Many new technologies and tactics have hit the scene at the same time. It didn’t help that these tactics are often much less expensive than traditional media. Oh,we also hit the worst recession in more than 70 years. When the economy comes back, I think we’re going to see a rush back to creativity. When it does, it’ll do us well to concentrate more on the message and less on the messenger.
I think we’re already seeing a dire need for creativity. The obligatory Facebook page, Twitter account, and YouTube page is already old hat (and often a necessity), but it’s not enough without significant creative backing to get interaction. I think marketers are starting to grow weary of the social media snake-oil salesmen. These outlets are important and will never go away, but we’re starting to see it’s just part of a much bigger picture.
Search will also be a permanent marketing fixture from now on, but it’s one thing to show up in a search, and it’s another to be convincing. Once seen as enemies, Google and Madison Ave. are working together to capture display-ad dollars (35% of Internet ad spending last year) and make a more cohesive experience for consumers. Neilsen is in a relationship with Facebook and are proving to marketers the viability of display ads. The need for creativity is growing.
This industry will never be easy again. There will never be another television advertising business model. The best way to get a consumer to notice your brand will always be a moving target. Dare I say not every client is a candidate for a huge social-media campaign, just as every client doesn’t need a 30-second TV spot. It’s important to learn how to play in these new playgrounds, but we also need to stop trying to be experts in tactics and instead try to be experts in creativity, an unattainable but not unworthy goal.
Josh Fahey is a freelance copywriter with a passion for creating creative and strategic content and communications. Check out his website where you can find his blog, portfolio, and resume. joshuawfahey@gmail.comor Twitter: @joshfahey
LONDON – Marks & Spencer is re-launching its e-commerce website to improve customer shopping experience.
“A week after the storm, the floods had still not receded. This ad from BBDO Guerrero Proximity Manila appeared in the country’s largest daily to remind people help was still needed.”
Advertising Agency: BBDO Guerrero/Proximity, Manila, Phillipines
Creative Team: David Guerrero, Joel Limchoc, Brandie Tan
Agency Producer: Al Salvador
Photographer: Aaron Favila, AP Photo
Retoucher: Manny Vailoces
LONDON – TV chef James Martin is promoting the BBC Good Food Shows in a TV and radio campaign.
LONDON – London United, an alliance of key stakeholders co-ordinating London’s submission for inclusion in The FA’s England 2018 FIFA World Cup bid, has launched its first marketing activity.
Pete Markey, marketing director of insurance brand More Than, and the Marketing Society’s first ever financial services’ Marketer of the Year, believes he’s found the perfect blend of traditional DM and online channels.
Newspapers have really stepped up their promotional schedule in the last few weeks. But is anything that they have given away worth having?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
