Oct
12
Kraft’s Biggest-Ever Service Week Moves Online to Help Hungry
Posted in: Uncategorized
Having completed its biggest-ever week of volunteerism, Kraft is following up with a social-media effort to get friends and followers involved as well. The company has developed a video about its volunteer push, which will be posted on KraftFoodsCompany.com Oct. 12. Employees are being encouraged to post the video on social networking sites and ask their contacts to pass it on. Kraft will donate money to Feeding America to provide five meals for every time it is downloaded, for up to 100,000 meals by the end of October.
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