Midland News Association to relaunch Express & Star series
Posted in: UncategorizedThe UK’s biggest paid-for daily regional paper, Express & Star, is to relaunch its weekly series and corresponding websites by the end of the year.
The UK’s biggest paid-for daily regional paper, Express & Star, is to relaunch its weekly series and corresponding websites by the end of the year.
“Some Aucklanders just don’t see it.”
Advertising Agency: Publicis Mojo, Auckland, New Zealand
Art director: Leighton Dyer
Copywriter: Nigel Clark
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THE ORIGINAL? Lycra “The new bikini with Lycra has arrived” – 2005 Source : Cannes Archive Online, Agency : DDB (Brazil) |
LESS ORIGINAL : Wonderbra “New swimsuits collection” – 2009 Source : Cannes 2009 longlist, Agency : Publicis Conseil Paris (France) |
À l’instar du maître nageur, les créatifs n’ont peut-être pas cherché l’inspiration au bon endroit… Un Telescopage paru d’abord dans CB News magazine N°1029 |
LONDON – YouTube is planning to launch its ad-funded VoD content offer in November, according to sources.
LONDON – Facebook’s traffic now accounts for nearly 59 per cent of the US social media market, compared to just under two per cent for microblogging site Twitter.
LONDON – All Response Media, Havas’ customer acquisition agency, has undergone a major restructure that includes deputy managing director Michael Court stepping up to take control of the business as managing director.
LONDON – Phones4U is launching the next ad in its ‘Great Deals 4 Popular People’ campaign this week.
LONDON – Kinder Bueno has tied up with hairdresser Toni&Guy for a sampling drive targeting young ‘pampering’ females with chocolate.
LONDON – The NSPCC is to relaunch its ChildLine telephone helpline with a multichannel marketing drive targeting children, culminating in a TV ad campaign.
LONDON – COI chief executive Mark Lund is gearing up to make radical spending cuts in line with the Conservative Party’s Whitehall efficiency agenda.
First there was Sport, then there was Betting. Next came the Internet NOW…
http://record.sportsbetaffiliates.com.au/_mqboWTZY7gLUOsjNOfgKeWNd7ZgqdRLk/1
LONDON – ITV has dropped plans to sell SDN, its digital terrestrial television multiplex business, and is to borrow £120m.
LONDON – Cobra Beer is reviewing its multimillion-pound marketing agency roster following the brand’s acquisition by Molson Coors Brewers.
London – Vizeum has been appointed by Innocent to handle its media account.
La réalité augmentée est une discipline récente visant à intégrer de façon très réaliste des objets tridimensionnels dans une vidéo acquise avec webcam. Une nouvelle expérience par Mike Clare, avec cette fois-ci un marquage sur plusieurs cookies. Explications dans la suite.
Advertising Agency: Ogilvy & Mather, Beijing, China
Executive Creative Director: Doug Schiff
Creative Director: Yanyan Yang
Art Director: Fei Wang, Yanyan Yang, Yimeng Bai
Copywriter: Doug Schiff
Producer: Fei Wang, Doug Schiff, Yimeng Bai, Lulu Yang
Director: Fei Wangm, Doug Schiff
Production Company: Vigortime
Music: Kadri Gopalnath
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Shirley Bahar
Copywriter: Sharon Refael
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Anat Ruderman
Released: September 2009
LONDON – Magners has called a review of its digital account.
LONDON – A Google board member who is also a director of Apple is stepping down from the search giant, ending US government probes into overlapping board roles at the two companies.