Midland News Association to relaunch Express & Star series

The UK’s biggest paid-for daily regional paper, Express & Star, is to relaunch its weekly series and corresponding websites by the end of the year.

Auckland City Council: Bars, Dots

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“Some Aucklanders just don’t see it.”

Advertising Agency: Publicis Mojo, Auckland, New Zealand
Art director: Leighton Dyer
Copywriter: Nigel Clark

Looking in the wrong direction? / Ils ont louché du mauvais côté?

maitrenageur2005_2 maitrenageur2009
THE ORIGINAL?
Lycra “The new bikini with Lycra has arrived” – 2005
Source : Cannes Archive Online,
Agency : DDB (Brazil)
LESS ORIGINAL :
Wonderbra “New swimsuits collection” – 2009
Source : Cannes 2009 longlist,
Agency : Publicis Conseil Paris (France)
À l’instar du maître nageur, les créatifs n’ont peut-être pas cherché l’inspiration au bon endroit…
Un Telescopage paru d’abord dans CB News magazine N°1029
2 people like this post.

YouTube set to launch VoD offer

LONDON – YouTube is planning to launch its ad-funded VoD content offer in November, according to sources.

Facebook’s share of US social media market grows ‘nearly 200 percent’ but Twitter growing even faster

LONDON – Facebook’s traffic now accounts for nearly 59 per cent of the US social media market, compared to just under two per cent for microblogging site Twitter.

All Response Media rejigs

LONDON – All Response Media, Havas’ customer acquisition agency, has undergone a major restructure that includes deputy managing director Michael Court stepping up to take control of the business as managing director.

Elegant Bra-Baring – The Vogue China Editorial ‘Belle De Nuit’ Exposes Lacy Lingerie (GALLERY)

(TrendHunter.com) Model Liu Wen is a lady of the night in the Vogue China editorial ‘Belle de Nuit.’ Posing as a sensual, bra-baring woman about Paris, Wen struts her stuff for photographer Alexi Lubomirski.

Stylist Julia…

Phones4u unveils cardboard warrior campaign

LONDON – Phones4U is launching the next ad in its ‘Great Deals 4 Popular People’ campaign this week.

Kinder to send 480,000 chocolate bars to Toni&Guy salons

LONDON – Kinder Bueno has tied up with hairdresser Toni&Guy for a sampling drive targeting young ‘pampering’ females with chocolate.

NSPCC supports ChildLine relaunch with major marketing campaign

LONDON – The NSPCC is to relaunch its ChildLine telephone helpline with a multichannel marketing drive targeting children, culminating in a TV ad campaign.

COI prepares for cuts by Conservatives

LONDON – COI chief executive Mark Lund is gearing up to make radical spending cuts in line with the Conservative Party’s Whitehall efficiency agenda.

Sports Bet On The Net

First there was Sport, then there was Betting. Next came the Internet NOW…
http://record.sportsbetaffiliates.com.au/_mqboWTZY7gLUOsjNOfgKeWNd7ZgqdRLk/1

ITV scraps SDN sale and borrows £120m

LONDON – ITV has dropped plans to sell SDN, its digital terrestrial television multiplex business, and is to borrow £120m.

Molson Coors reduces marketing spend in Cobra review

LONDON – Cobra Beer is reviewing its multimillion-pound marketing agency roster following the brand’s acquisition by Molson Coors Brewers.

Innocent picks Vizeum for media account

London – Vizeum has been appointed by Innocent to handle its media account.

Augmented Reality Cookies

La réalité augmentée est une discipline récente visant à intégrer de façon très réaliste des objets tridimensionnels dans une vidéo acquise avec webcam. Une nouvelle expérience par Mike Clare, avec cette fois-ci un marquage sur plusieurs cookies. Explications dans la suite.



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Previously on Fubiz

Greenpeace: Coal story

Advertising Agency: Ogilvy & Mather, Beijing, China
Executive Creative Director: Doug Schiff
Creative Director: Yanyan Yang
Art Director: Fei Wang, Yanyan Yang, Yimeng Bai
Copywriter: Doug Schiff
Producer: Fei Wang, Doug Schiff, Yimeng Bai, Lulu Yang
Director: Fei Wangm, Doug Schiff
Production Company: Vigortime
Music: Kadri Gopalnath

JAR (Jewish Assistance Relief Fund): Trash can review

bank-mazon-72

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Shirley Bahar
Copywriter: Sharon Refael
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Anat Ruderman
Released: September 2009

Magners to consolidate digital business with single agency

LONDON – Magners has called a review of its digital account.

Regulators drop Apple/Google interest after board member quits

LONDON – A Google board member who is also a director of Apple is stepping down from the search giant, ending US government probes into overlapping board roles at the two companies.