A trip to the American Girl store got me wondering why it's taken Walt Disney Co. so long to come up with the notion to revamp its stores to make them an interactive experience with features such as karaoke contests, mirrors that "talk" to kids as they walk by and film clips that children choose themselves.
NEW YORK (AdAge.com) — Interpublic Group last week said it planned to combine two U.S. ad-agency brands, Deutsch and Lowe. Only, rather than call it a merger, Interpublic is soft-pedaling it as "an alignment." And rather than admit that the long-mulled move was driven by an economic downturn that's pounded Interpublic and every business this side of Goldman Sachs, it's pitching the unit as "an innovative new model" with complementary offerings and cultures.
SAN FRANCISCO (AdAge.com) — It's tough being a CMO today, period. Now imagine being the CMO of a large U.S. banking institution. Wells Fargo & Co. chief Sylvia Reynolds — like CMO's of many financial-services organizations today — certainly has her work cut out for her. In an interview with Ad Age, Ms. Reynolds talked about the hurdles Wells Fargo has yet to overcome and the strategies she's implementing to do so.
NEW YORK (AdAge.com) — The National Basketball Association today launches a season-long, $7 million to $10 million ad campaign aimed at the growing Hispanic market, which the league said accounts for 15% of its total U.S. fan base of 120 million fans.
NEW YORK (AdAge.com) — AOL has been holding "agency summits" with the media-buying arms of holding companies to cast itself as a content company built from the ground up to entertain and inform web audiences and to deliver them ad messages.
NEW YORK (AdAge.com) — A recovery — a tepid one, mind you — seems to be in the offing. From Google to the Gap, from Wall Street to the ad-buying trenches, there's an almost tangible hope that the advertising and media sectors are no longer treading water, but crawling gingerly onto muddy shores. The question is whether that glimmer of optimism is enough to spark a real movement toward solid ground.
NEW YORK (AdAge.com) — A CBS affiliate in Saginaw, Mich., is generating revenue by running on-air and online obituary ads after three of the region's four daily newspapers reduced publication to three days a week. The venture could make obits "one of our top billers within two years," said Jeff Guilbert, general sales manager of WNEM.
LONDON – Google is launching its first major UK above-the-line advertising campaign, using the line “Gone Google”.
Depois de chamar a atenção do mundo na quinta-feira passada, o episódio do “menino do balão” vem sendo desvendado pela polícia do Colorado, nos EUA. E conforme as palavras do próprio xerife encarregado do caso, Jim Alderden, ditas nesse domingo, tudo não passou de um “golpe publicitário”.
Uma farsa, se assim você preferir chamar. Segundo as suspeitas, o que os pais do garoto Falcon, de 12 anos de idade, queriam, era chamar atenção da mídia, que aliás, parecia estar precisando de assunto. Uma espécie de marketing de guerrilha para conseguirem participar de um reality show na TV. Aliás, o casal já tinha participado de duas edições do programa “Wife Swap” (”Troca de Família”).
Essa ação publicitária do mal começou a ser deflagrada quando, durante entrevista na CNN, o garoto Falcon falou mais do que devia. Seu pai, Richard, perguntou porque o menino não saiu de seu esconderijo na garagem quando ouviu gritarem seu nome, e ele respondeu: “Porque vocês disseram que estávamos fazendo isso por causa do show.”
A polícia do Colorado, que continua investigando o caso, espera acusar a família Heenes por conspiração, contribuição para a delinquência de menor, falso testemunho a autoridades e tentativa de influenciar funcionários públicos. O casal pode ser condenado a até seis anos de prisão e multa de US$ 500 mil.
Se a suspeita de hoax for confirmada, a busca pela fama do casal Heenes gerou um PR stunt que está sendo comparado a Roswell pelas autoridades. E se podemos detestá-los pelo que fizeram envolvendo três crianças, devemos admitir que conseguiram o que queriam: horas e horas de exposição na mídia, ainda que o prêmio final seja uma bela temporada na cadeia. De olho nos próximos capítulos dessa bizarra história.
| Via CNN, Los Angeles Times
Post originalmente publicado no Brainstorm #9
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Une collaboration et un travail entre 2 artistes vidéos : Alasdair Brotherston et Jock Mooney autour de ce court film créé pour le groupe Tom Fun Orchestra. A découvrir dans la suite.
(TrendHunter.com) Soon Tong has an amazing eye for what will grab your eye. In this photo spread the artist has used paper to dress all of the models. I have no idea how she created such works of art with just paper, but…
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Advertising Agency: Gulf Marcom, Bahrain
Creative Director: Jaafar Hamza
Art Director: Vinode Vareed
Copywriter: Vijish Rajan
Via [AdsoftheWorld]
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THE ORIGINAL? Braun Nose Trimmer – 12/2007 Source : Cannes GOLD Lion Agency : BBDO Dusseldorf (Germany) |
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LESS ORIGINAL Elta Nose Trimmer – 02/2008 Source : Cannes Lions Archive, Agency : KNSK (Germany) |
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LESS ORIGINAL Panasonic Nose hair trimmer – 07/2009 Source : Cannes Lions Archive, Agency : Saatchi LAB Jakarta (Indonesia) |
These 2 guys are fighting for beers in bar and start transforming in weird creatures until… Advertiser: Tiger Beer Agency: Saatchi & Saatchi Malaysia
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe
Copywriter: Peri van Papendorp
“Your mouth’s been through a lot. Show it a good time.”
Advertising Agency: DDB, Johannesburg, South Africa
Executive Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Illustrator: Pete Harrison
Photographer: Des Ellis
Typographer: Andre Vrdoljak
Copywriter: Candice Hellens
Using a new kind of production technique we created a moving walkway for SOS. The walkway`s sides and handrail were printed on with photos of children, looking at the passengers and stretching out their hands towards them. An interactive effect was created every time a passenger placed his hand on the handrail by way of which the passenger was, so to speak, “taking a child by the hand”. Exactly as they would do if they sponsored them.
Advertising Agency: Serviceplan, Germany
Chief Creative Officer: Alex Schill
Creative Director: Ekki Frenkler
Art Directors: Sybille Stempel, Miro Moric
Copywriter: Ekki Frenkler
Photographers: Patrick Wittmann, Alan Grund
Account Supervisors: Claudia Panke, Frank Deibert
Advertising Agency: DraftFCB, Spain
Creative Executive Director: Sergio Oca
Creative Director: Beto Nahmad
Art Director: Javi Gracía
Copywriter: Beto Nahmad
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