Advertising Agency: Whybin/TBWA/Tequila, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Copywriter: Joe Craig
Producer: Jessie Williams
Photographer: Ben Rollison / StudioGo
| THE ORIGINAL? Head & Shoulders anti dandruff shampoo – 2003 Source : CulturePub.fr Agency : Saatchi & Saatchi Johannesburg (South Africa) |
LESS ORIGINAL : Head & Shoulders anti dandruff shampoo- 2009 Source : Cannes 2009 film longlist (!!!), Agency : Saatchi & Saatchi Ghuangzou (China) |
| Même client, même idée… à priori ce n’est qu’une adaptation locale? Et pourtant le film a été confié à deux réalisateurs différents, les noms des créatifs sont différents et surtout la “version bis” a concouru dans les principaux festivals créatifs mondiaux… |
LONDON – We’ve had TV talent shows and the YouTube orchestra but now wannabe rock musicians are getting a shot at fame by recording tracks with Motley Crue’s Tommy Lee, through a new crowdsourcing website.
As marketing becomes more technology-powered, with learning more real-time, it will be critical to identify who is responsible for leading within marketing organizations … and more importantly, who is empowered to make decisions on the fly. Committee decision-making and hierarchical organizational structures, for all their perceived benefits, won't hold up to the strain of an accelerated process. So in advance of the full report, here are seven starters on how client structures, skill sets and approaches might adapt to deliver "adaptive branding."
LONDON – The BBC’s plan to freely share the iPlayer with Channel 4, ITV and Five has been blocked by the BBC Trust.
(TrendHunter.com) Playing Stupid, Celebrity Sex Tapes and Self-Deprecation… Today we hunt EPIC PARODY, a toast to the Gregory Brothers
10. Here we have “Twilight … with Cheeseburgers”. The Upright Citizens Brigade replaces…
LONDON – David Hasselhoff has released an iPhone app to impart pearls of wisdom, or ‘Hoffalicious advice’, to loyal fans.
Un court-métrage étrange “We Were Once A Fairytale”, qui associe le réalisateur de clips Spike Jonze et le rappeur Kanye West. Pendant 11 minutes, la caméra filme la star lors d’une soirée en boîte de nuit, qui vire peu à peu au cauchemard. A découvrir dans la suite.
LONDON – Marks & Spencer’s redesigned website has topped a poll of the best online high street retailers in the UK, sharing first place with WH Smith.
LONDON – Vevo, the joint venture between YouTube, Universal Music and Sony Music Entertainment, has received new funding from the Abu Dhabi Media Company.
Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Matteo Fabi
Copywriter: Gianluca Sales
Photographer: Eolo Perfido
NEW YORK (AdAge.com) — Less than a month into its $100 million rebranding blitz, Yahoo has called in some surprise creative firepower for its U.S. ad efforts, Omnicom Group's Goodby Silverstein & Partners.
LONDON – Marc Sands, marketing director at the group, is leaving after 10 years amid a mass board-level restructure.
NEW YORK (AdAge.com) — The flap over Self magazine's heavily retouched photo of singer Kelly Clarkson for a recent cover flared anew at last week's Women at NBCU breakfast. The event kicked off the network's new advertising sales initiative around health issues. Dr. Nancy Snyderman, moderator and chief media editor at NBC News, opened a panel discussion by highlighting the national problem of body image, anorexia and bulimia among young women. Self editor in chief and panel member Lucy Danziger defended her publication's controversial image enhancement.
LONDON – TradeDoubler has rebranded its UK and France search businesses as TD Search, in what it said is the final step in the integration of The Search Works, more than two years after it acquired the company.
LONDON – Guardian News & Media has restructured its commercial operations, prompting the departures of marketing director Marc Sands and Joe Clark, director and general manager of its newspapers.
LONDON – Online advertising generates the highest revenue return on investment for finance brands, according to research compiled by Brand Science for Clear Channel Outdoor.
LONDON – Arsenal Football Club has launched an iPhone app giving fans access to photo galleries, match highlights and team news.
LONDON – Archibald Ingall Stretton has promoted Geoff Gower, its creative technologist, to the role of digital creative director with responsibility for the agency’s digital creative output.
LONDON – Thomson Holidays is promoting its new upmarket resort, the Sensatori in Tenerife, with a segmented mailing to existing customers.
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