Sep
03
Alpro launches treat-based loyalty promotion
Posted in: UncategorizedLONDON – Alpro soya is launching an on-pack campaign based around the theme of ‘treating’ yourself.
Sep
03
Marketing links with ENDS Carbons for Brand Emissions research project
Posted in: UncategorizedLONDON – Marketing has teamed up with carbon-emissions researcher ENDS Carbon for a major analysis of how brands are responding to climate change.
Sep
03
Media Road Test: Chuck 3D on Virgin1
Posted in: UncategorizedLONDON – Last week Virgin1 broadcast an episode of comedy drama Chuck in 3D. Glasses for viewing were distributed through a deal with magazine publisher IPC and an on-air campaign promoted the episode.
Sep
03
Air New Zeland usa o Twitpic para testar a popularidade de seus anúncios
Posted in: Uncategorized
Usar o Twitter para fazer propaganda não é novidade. Agora, parece que a ferramenta também pode ser aproveitada para testar a popularidade da publicidade.
Explico.
Assim como a JetBlue e a Ryanair, a Air New Zeland é considerada uma das companhias aéreas mais arrojadas do mundo. Decidiu testar a popularidade e a efetividade de anúncios publicitários no Twitter. A empresa exibiu no Twitpic seis possíveis anúncios publicitários que poderão servir para promover o site Grab a Seat, que comercializa bilhetes a preços competitivos. Os anúncios seguiram com a seguinte mensagem: “Diga-nos o que pensa sobre estas propostas”.
Até agora foram mais de 2.500 visualizações e vários comentários sobre as peças.
Como disse o AdFreak, esta é uma maneira louvável para receber considerações importantes sobre a efetividade dos anúncios antes de se lançar amplamente.
Sep
03
Sony Ericsson’s space hoppers ads launch Sony’s ‘make.believe’ branding
Posted in: UncategorizedLONDON – Sony Ericsson, the mobile manufacturer, is using the new Sony group brand tagline ‘make.believe’ in its ad campaign for its new range of three entertainment phones.
Sep
03
HMV to overhaul digital offerings following £7.7m 7digital buy
Posted in: UncategorizedLONDON – HMV Group plans to overhaul its digital offerings, including launching a new online book store for its Waterstone’s arm, after buying a 50% stake in online music provider 7digital for £7.7m.
Sep
03
Why I Love the Humor of the Web
Posted in: Uncategorized
I love the sense of humor and personality of digital. It's that precocious, rebellious adolescent who hits just the right chord in the culture. A lot of the playful spirit comes from software, where names of applications (e.g. Safari) have tended to be colorful and telegraphic (e.g. DropBox) to what they would do. The name draws you in, tempts trial (important in software where you try before you buy), describes the benefit and encourages bragging and sharing of it when you love it.
Sep
03
Vilain Papa gobeur de Flamby en video
Posted in: UncategorizedCe Papa fait une tres bonne blague en video a sa petite fille… C’est tres bon ! Un bon viral pour Flambi !
Sep
03
Publicis Groupe invests in global forum for women
Posted in: UncategorizedPARIS – Publicis Groupe, owner of Saatchi 8 Saatchi and ZenithOptimedia, has bought a majority stake in an organisation dedicated to promoting the vision of women in global thinking called the Women’s Forum for the Economy and Society.
Sep
03
DHL: Turning Page
Posted in: Uncategorized
“International courier service express delivery guaranteed.”
creative describe: Innovation uses magazine particular media form which means a piece of transparent PVC paper will be placed into a magazine and will be printed a DHL worker on both side, Therefore, when you turning the paper the worker can deliver the express mail to no matter Chinese or Japanese customers. By doing this, the fast and reliable international express mail service can be embodied.
Advertising Agency: Shanghai J&J Advertising Co., China
Creative Director: Aaron Cheng
Copywriter: Chen Rui
Sep
03
Direct marketing used in eight out of 16 finalists in 2009 IPA Effectiveness Awards
Posted in: UncategorizedLONDON – Direct marketing was used in eight out of the 16 finalists in this year’s IPA Effectiveness Awards, in a shortlist unveiled this morning.
Sep
03
Proximity London wins Carlsberg global launch task
Posted in: UncategorizedLONDON – Carlsberg has appointed Proximity London to handle the global launch of Eve, its fruit-based low alcohol lager targeted at women.
Sep
03
DM agencies line up for Aviva direct brief
Posted in: UncategorizedLONDON – Aviva, the UK insurance provider, is on the hunt for an agency to handle the direct marketing account for its investment arm.
Sep
03
GM Taps Amsterdam Worldwide for European Launch of Opel
Posted in: Uncategorized
NEW YORK (AdAge.com) — Amsterdam Worldwide has won launch duties for General Motors Corp.'s Opel Meriva model across 40 European countries. The agency formerly known as StrawberryFrog, Amsterdam, beat out McCann Erickson; Lowe, London; and Delaney Lund Knox Warren & Partners in the pitch.
Sep
03
Teenagers seek advice about online privacy
Posted in: UncategorizedLONDON – Over half of the 11- to 16-year-olds living in Britain say that young people need advice on how to keep their personal information online private, according to research released by Ofcom.
Sep
03
Newsquest to launch community website network across North East
Posted in: UncategorizedLONDON – Regional publisher Newsquest is planning to launch a network of community websites for towns, cities and villages across the North East.
Sep
03
Government encourages marketers to provide youth with work experience
Posted in: UncategorizedLONDON – The Government is encouraging the communication industries to offer school and college leavers more work experience with its latest Backing Young Britain campaign.
Sep
03
I-Level links up with Starcom to compete for £250m COI work
Posted in: UncategorizedDigital agency I-Level has formed a partnership with Starcom MediaVest Group to compete for the newly consolidated £250m COI media buying brief.
Sep
03
Payment deal signals reinstatement of music videos to YouTube
Posted in: UncategorizedLONDON – Thousands of music videos will return to YouTube after the Google-owned, video-sharing site struck a new payments deal with the main songwriters’ royalty body.
Sep
03
KidsCo expands into five new markets
Posted in: UncategorizedLONDON – KidsCo, the international children’s channel owned by NBC Universal, Cookie Jar Group and Corus Entertainment, has continued its global expansion with broadcast deals in Angola, Belgium, Mongolia, Mozambique and Slovenia.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.