LONDON – The Digital Radio Development Bureau is to be disbanded and incorporated into a new government body, the Digital Radio Delivery Group, which will drive digital switchover.
Agency Indie out of the Netherlands did a series of outdoor placements using a door as central meeting place for Domino’s deliveries. Mmmm. Sand and pepperoni. GET SOME. KInd of a cool idea though to bring the campaign’s idea of delivery to life this way.
LONDON – Capri-Sun, the drinks brand for kids, has launched a series of humouors online films to support its current TV and outdoor activity.
LONDON – Growth in online marketing investment will be “hampered” by the lack of social media talent coming out of the UK, according to specialist recruitment firm Major Players – emphasising the need for companies to smarten up and get training.
LONDON – Pizza Hut has teamed up with Blinkbox.com to offer its customers a ‘complete night in’ – a marriage between pizza and film, in an online campaign managed by Blue Barracuda.
Hey, when’s the last time you hummed you some Cat Stevens? Now you can thanks to T-Mobile’s myTouch 3G with full Google Googleness. (Song: If you want to sing out sing out.) Taking a break from Cougar Zeta-Jones, the battle between wireless carriers and browsers ramps up.
The first company I worked for after college went under in February, so I can say from experience that being unemployed sucks. Here are some things I did to stay in the game.
LONDON – The Blu-ray Disc Association has launched of series of online games to promote Blu-ray ‘benefits’, resulting in a thirteen fold traffic increase.
LONDON – Five has become the first British broadcaster to make its programming available via Sony’s new Bravia VoD platform.
LONDON – Google is to team up with BT Business to offer digital marketing services to small businesses in a partnership that would see BT become an authorised reseller of Google AdWords.
Columnist Mark Wnek blames the awards culture at agencies for the ad that's caused a controversy for the World Wildlife Fund and DDB Brasil.
VIDEO – Following ITV’s announcement that it has sold the format of its police drama series ‘Prime Suspect’ to US broadcaster NBC, Brand Republic has compiled a selection of the best and worst US adaptations of British TV shows and movies.
LONDON – The new information commissioner, Christopher Graham, yesterday gave an early indication of having a fearless and frank style when he was questioned by MPs.
Voici l’étonnant travail de l’artiste allemand Johann Volkmer, utilisant la technique du pop-up book. Un rendu en trois dimensions, sous la forme cette fois d’un calendrier-livre avec des créations mois après mois. Explications et visuels dans la suite.
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| THE ORIGINAL? Lena White O.P.I nailcare – 2008 Agency : Unknown ? (Belgium) |
LESS ORIGINAL : Levis Paints “fashion for walls” – 2009 Source : Cannes Longlist, Luerzer’s Archive, Agency : TBWA Brussels (Belgium) |
| Et voilà la marque Levis rhabillée pour l’hiver…Une idée qui colle visiblement à la peau des créatifs belges. |
NEW YORK (AdAge.com) — OK magazine's decision to cut its circulation guarantee by 100,000 copies, 11% of its total, is only the latest retrenchment in the celebrity-weekly category — but it doesn't mean print's celebrity dream is dying.
Justin Timberlake is not one to let the grass grow under his feet. An extremely popular solo artist, he’s also launched several “brand extensions” of himself that have been well received by critics, fans, and the public. His first new venture was Tennman Records, which began in 2007. Then, in February of 2009, he and best friend Trace Ayala announced William Rast, a clothing line that “is an extension of you.” Unlike most new designer lines, William Rast not only gained notice, but also received praise from the fashionistas.
His latest venture? 901 Silver Tequila.
901 Silver is either named in tribute to the area code in which Timberlake grew up (Memphis) or for “that moment when your evening ends but your night is just beginning.” However, more than the Timberlake name is attracting attention. The tequila has been reviewed favorably by those who know tequila. According to the NY Daily News:
Timberlake’s new tequila, called 901, passed the sip test – and then some – among three New York tequila aficionados with very discerning tastes.
What makes 901 Silver Tequila unique is the method they chose to kickoff the first major promotion. Known as 901at901on901, and translated to 9/01, at 9:01, on www.901.com, it’s an invite to the public to creatively craft ”The Big Idea” to aid the launch of this relatively new brand. The winner will become Executive Vice President of Big Ideas for 901 Silver Tequila.
To the victor go the spoils, which include the lengthy job title, a trip to Vegas (round-trip airfare for two, hotel stay and, of course, two tickets to the Justin and Friends concert), VIP access to all parties, $25,000 in “bonus” money, plus the chance to show off his or her creative skills among an elite group of people.
According to Kevin Ruder, President of 901 Silver (Timberlake is CEO):
We like to incorporate consumer feedback as part of our normal business practice at 901 Silver. We’ve turned that premise into a contest.
The following video outlines the challenge:
The contest ends on November 30th and the winner will be chosen by a panel of experts on December 4, 2009.
Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment, follow him on Twitter or check LinkedIn for his profile. As always, thanks for reading.
LONDON – Nestle is to make further cuts to its UK packaging design roster.
Em um comercial para o Rhapsody, serviço de música via streaming e loja online, o rapper Jay-Z recria quase todas as capas de seus discos em apenas 1 minuto. Com a impressão de uma filmagem sem cortes, finaliza com a arte de seu último álbum, “The Blueprint 3″.
A criação é da Droga5, com a incrível produção da Little Gino. Play obrigatório.
Post originalmente publicado no Brainstorm #9
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LONDON – TV personality Claire Sweeney has been signed up to front the Park Christmas Savings 2010 national ad campaign.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
