Sep
09
L’Oreal Launches Roll-On Foundation
Posted in: UncategorizedLONDON: L’Oreal is launching a new foundation which has been created with a roller brush for consumers to apply it with.
Sep
09
Newsflash! Brands Still Making Virals!
Posted in: Uncategorized
Yawn. Sorry. We just can’t help it. Viral. Viral Viral. It just makes us wish the word never existed
Sep
09
Agency Executives Need to Get Out on Motorcycles More Often
Posted in: Uncategorized
A few weeks ago, I returned from one of the greatest adventures of my life. With a friend who couldn't care less about advertising, I set out on a motorcycle that I barely knew how to ride for one exciting month. What I found were answers to questions I didn't know I had, a deeper understanding of myself and what I want, and some new critical thoughts on advertising.
Sep
09
Caribou Coffee Employs Wise-Ass Pumpkin
Posted in: Uncategorized
We love a mildly wise-ass, witty repartee between two animated characters.
Sep
09
‘Social Media Dad’ Sees an iPhone-Powered New World Order
Posted in: Uncategorized
It took a high-energy birthday party this past weekend for my four-year-old twins, to really understand the power of the all-devices-in-one iPhone. It's about rethinking simplicity and downsizing chaos.
Sep
09
People of Walmart Is a Hit Walmart Can’t, and Shouldn’t, Stop
Posted in: Uncategorized
People of Walmart is a new blog that lets people upload, rate and comment on photos of oddly dressed people seen shopping at Walmart. And it would seem there's not a damn thing Walmart can — or should — do about it.
Sep
09
Have a Socially Responsible Idea?
Posted in: Uncategorized
Sep
09
Thom Yorke – Harrowdown Hill
Posted in: UncategorizedRetour sur ce magnifique clip produit et réalisé pour “Harrowdown Hill” dans le cadre de l’album solo du leader et chanteur de Radiohead : Thom Yorke. Un clip sorti en août 2006, dirigé par Chel White et le studio Ben Image Lab. Une technique très réussie, à découvrir dans la suite.
Previously on Fubiz
Sep
09
FHM slashes November issue cover price
Posted in: UncategorizedLONDON – FHM, Bauer Media’s flagship men’s monthly title, is dropping its November cover price by £1.40, to £2.50, in an effort to reclaim its mantle as the biggest selling men’s consumer paid-for title.
Sep
09
BBC to review its ‘focus’ for the future
Posted in: UncategorizedLONDON – The BBC Trust chairman, Sir Michael Lyons, has published an open letter to licence-fee payers hitting back at last week’s criticism from James Murdoch, calling for the licence fee to be reduced.
Sep
09
The Media Week podcast – News Int, The Economist, CRR and an agency round-up
Posted in: UncategorizedMike Anderson’s departure from NI, charging for content at The Economist, a new CRR system and some major agency account moves are up for discussion in the Media Week podcast with Media Week’s Steve Barrett, Tristan O’Carroll and John Reynolds.
Sep
09
Vaseline celebrate 40th anniversary in Superdrug
Posted in: UncategorizedLONDON – Unilever has launched an experiential campaign around the 40th anniversary of the introduction of its Vaseline range.
Sep
09
Clear Channel in deal to promote new Versace fragrance
Posted in: UncategorizedLONDON – Designer brand Versace has signed a six-week outdoor campaign to promote its new women’s fragrance Versense exclusively on Clear Channel Outdoor sites.
Sep
09
You Can’t Be All Things to All Clients
Posted in: Uncategorized
My partners and I continually discuss what makes us different. This is a good thing. We understand the importance of agreeing on our reason for being. But there is a more critical thing we've learned from these discussions. Before we can answer how our agency is different, we must know what truly constitutes being different.
Sep
09
Hugh Hefner Still Gets The Girls. Well, At Least in Commercials
Posted in: Uncategorized
There once was a time Hugh Hefner carried a level of cred untouchable by all others. He had it all. A successful business. All of life’s material pleasures. And any woman he wanted.
Sep
09
Vitaminwater | Flavorcreator Facebook app
Posted in: Uncategorized
A água vitaminada VitaminWater é líder de mercado nos EUA, no segmento das águas funcionais e já foi introduzida em países como Austrália, Reino Unido, Portugal e Japão.
Investindo pesado em comunicação alternativa, a Vitaminwater está se voltando agora para os fãs no Facebook a fim de encontrar um novo sabor para suas águas vitaminadas.
O “Flavorcreator” Facebook app foi lançado esta semana e vai até 20 de outubro.
Esta primeira fase, a empresa vai “escutar” as conversas no FB e no Twitter sobre quais os sabores mais almejados. Depois disso, a empresa vai diagnosticar quais as vitaminas e minerais os consumidores preferem, em um questionário integrado no FB. Finalmente, os fãs vão ser chamados para desenvolver um nome e o design da embalagem.
O novo sabor concebido graças ao crowdsourging será lançado em março de 2010.
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.:: Com fonte do Brandweek
Sep
09
BBC chief Lyons opposes moves to share licence fee with commercial media
Posted in: UncategorizedLONDON – BBC Trust chairman Sir Michael Lyons has taken the unusual step of writing openly to licence fee-payers, outlining his “concern” at moves to share the fee with commercial rivals.
Sep
09
Sky closes motoring site to focus on news, sport and entertainment
Posted in: UncategorizedLONDON – Sky is to close its motoring site as it streamlines its online business around its most popular websites.
Sep
09
Ancestry.co.uk launches TV push aimed at over 45s
Posted in: UncategorizedLONDON – Ancestry.co.uk, the family history website which allows people to discover their ancestors, is to launch its first ever TV campaign next week.
Sep
09
National Preparedness Month Preps Us For ‘2012’
Posted in: Uncategorized
We’re diggin’ this new ad from Ready.gov by Cramer-Krassalt for National Preparedness Month.
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