Sep
10
Santander switches sponsorship from McLaren to Ferrari
Posted in: UncategorizedMILAN – Santander has announced that it is switching its sponsorship partnership from McLaren Mercedes to rival Ferrari from the start of the 2010 season.
Sep
10
Absolute Radio strikes merchandise deal
Posted in: UncategorizedLONDON – Absolute Radio has signed a partnership deal with merchandise store Bravado to sell products around bands such as Green Day and TV shows such as 24, directly from the Absolute website.
Sep
10
Heineken digital chief appointed as first chair of WFA Digital Network
Posted in: UncategorizedLONDON – Marco van Veen, head of digital strategy and development at Heineken International, has been appointed the first chairman of the World Federation of Advertisers Digital Network.
Sep
10
Tuc Krek: Iron, Guitar
Posted in: Uncategorized
“Don’t Eat The First Thing That Comes To Hand. Because Hunger Can Catch You Unawares!”
Advertising Agency: Euro Rscg, Milan, Italy
Creative Directors: Erick Loi, Dario Villa
Art Director: Giulia Lavopa
Copywriter: Cristiana Lavagna
Illustrator: Antonio Sorrentino
Published: June 2009
Sep
10
FIAT: Palindromes
Posted in: Uncategorized
“Going forward or backward, it’s all the same. Fiat Linea with parking sensor.”
Advertising Agency: Leo Burnett Brasil, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Luiz Ramon
Copywriters: Alexandre Scaff, Michel Zveibil
Published: March 2009
Sep
10
Coral: Light Bulbs
Posted in: Uncategorized
“Decoration starts with color”
Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Luiz Ramon
Copywriter: Fabio Ozório
Published: August 2009
Sep
10
Euro RSCG London nets global Credit Suisse account
Posted in: UncategorizedLONDON – Euro RSCG London has scooped the global advertising account for Credit Suisse following a final shoot-out against TBWA\London.
Sep
10
Biz Stone: Twitter to begin making money by end of year
Posted in: UncategorizedLONDON – Twitter founder Biz Stone says the company will add revenue generating tools by the end of 2009.
Sep
10
Facebook and German rival settle dispute
Posted in: UncategorizedLONDON – Facebook and the German social networking site, StudiVZ, have agreed to end their dispute over plagiarism, with StudiVZ agreeing to pay Mark Zuckerberg and colleagues an undisclosed sum.
Sep
10
Jellyfish wins vegetable search account
Posted in: UncategorizedLONDON – Riverford Organic Vegetables, the organic vegetables, fruit and dairy business, has appointed Jellyfish to handle its pay-per-click search account.
Sep
10
Future hires Eggington as group publisher of electronic portfolio
Posted in: UncategorizedLONDON – Future Publishing has appointed former Emap publishing director Pat Eggington as group publisher of its consumer electronics portfolio.
Sep
10
Kingsmill’s £11m ad campaign asks consumers to share their confessions
Posted in: UncategorizedLONDON – Kingsmill is mounting its biggest ad campaign since the bread brand relaunched in 2007.
Sep
10
Radio Rejoices as IPod Nano Gets FM Tuner
Posted in: Uncategorized
NEW YORK (AdAge.com) — Apple's launch this week of its fifth-generation iPod Nano, the first iPod to include a video camera, drew heavy chatter from bloggers and tech nerds alike for its affordable attack on the Flip camera. But the unlikeliest benefactor of the new Nano? The radio industry, via Apple's first-ever FM tuner, compatible with new 5G Nanos.
Sep
10
Jack Daniel’s celebra 159 anos no FB e Twitter
Posted in: Uncategorized
Quando uma marca decide comemorar seu aniversário na internet, ela consegue trazer o consumidor para mais perto dos momentos especiais proporcionados por ela, principalmente quando se utiliza as redes sociais.
Atenta a isso, a Jack Daniel’s também encontrou uma forma divertida de comemorar seu aniversário de 159 anos.
No Facebook, a marca de uísque criou um app que permite realizar brindes virtuais.
A nova ferramenta, batizada de “Give a Toast“, permite enviar bebidas virtuais a amigos ou familiares para assinalar qualquer ocasião que seja relevante.
No entanto, a aplicação só pode ser utilizada por membros do Facebook com mais de 21 anos.
Uma hashtag (#ToastJack) foi plantada para dar um gás na campanha de aniversário via Twitter.
A marca recorre ainda ao Google Maps para indicar a localização exata dos usuários do Twitter que estão trocando “brindes virtuais”.
:: Via MarketWatch
Sep
10
Scooby-Doo Yourself
Posted in: Uncategorized
Desde que campanha interativa Elf Yourself mobilizou milhares de pessoas, algumas marcas também se apropriaram do formato “faça você mesmo” na internet: Axe e Discovery Channel são algumas delas.
A última a se aproveitar dessa ferramenta interativa é a Cartoon Network.
Especialmente para comemorar os 40 anos de Scooby-Doo e promover um buzz em torno do lançamento do 3º filme da fraca série de longas do personagem mais medroso dos desenhos animados, foi lançado o Scooby-Doo Yourself.
O trailer de Scooby-Doo: The Mistery Begin você pode ver a seguir:
A estréia acontece dia 13 de setembro no Cartoon Network norte-americano, e o DVD será lançado nos EUA dia 22 de setembro. No Brasil, o longa deve chegar em DVD somente em novembro.
Sep
10
Six Social Sites Every Fashion Marketer Should Know
Posted in: Uncategorized
Undoubtedly, social media's transparent culture has been a challenge for the notoriously secret fashion industry. But here are six sites that are starting to usher it into the social-media age.
Sep
10
The Ad-Tracking Debate: Where Should Disclosure Live?
Posted in: Uncategorized
When it comes to disclosing what kinds of data are being collected for online-advertising purposes, it's better to err on the side of caution and offer consumers more ways to get that information.
Sep
10
Laser Cave Prototype
Posted in: UncategorizedUne impressionnante installation, à la fois audiovisuelle et multi-interactive, réalisée pour Mekanism. Un concept et un spectacle de lumière pensé par l’artiste Suryummy, déjà auteur du superbe Interstella Sugar. Une vidéo à découvrir dans la suite.
Previously on Fubiz
Sep
10
Email data pioneer Mailtrack goes into administration
Posted in: UncategorizedLONDON – Mailtrack, the email company set up in 1999 by Guy Marson and Russell Parsons, has gone into administration…
Sep
10
Audi A4 2.0 TDI: Intelligently Combined
Posted in: UncategorizedAdvertising Agency: Kempertrautmann, Germany
Creative Director: Tobias Ahrens
Creative Director: Willy Kaussen
Creative Director: Frank Bannöhr
Art Director: Frank Bannöhr
Copywriter: Willy Kaussen
Production: Markenfilm
Director: Carl Erik Rinsch
Music: Steven Schwalbe, Tobias Wagner
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