US medical experts propose ‘cola-tax’ to fight obesity
Posted in: UncategorizedLONDON – Coca-Cola, Sunny Delight and other sweetened carbonated drinks and fruit juices could soon be taxed in a bid to tackle the obesity crisis.
LONDON – Coca-Cola, Sunny Delight and other sweetened carbonated drinks and fruit juices could soon be taxed in a bid to tackle the obesity crisis.
LONDON – Two of the fashion industry’s biggest names are upping their online investment, with luxury label Burberry set to launch its own social networking site, and high street retailer Zara to go online for the first time.
LONDON – US public health experts have proposed a federal tax for sweetened carbonated drinks, energy drinks, sports beverages and fruit juices, including brands such as Coca Cola, Pepsi and Tropicana, in a bid to tackle the global obesity crisis.
LONDON – Twitter is seeking to raise funds from venture capitalists in an initiative valuing the company at $1bn (£600m).
LONDON – Integrated communications business MBA let CampaignLive through the doors of its central London office for a guided tour.
LONDON – TEAMORIGIN, the British entrant into the America’s cup founded by Sir Keith Mills in 2007, has today unveiled a partnership with Carbon Trust.
A viral video promoting Blur, a videogame from Activision.
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“Stop imagining what it smells like and just get rid of it.”
Advertising Agency: DDB, Johannesburg, South Africa
Executive Creative Director: Gareth Lessing
Art Directors: Darren Borrino, Greig Watt
Photographer: Des Ellis
Copywriters: Stuart Turner, Kenneth Van Reenen
Des magnifiques peintures entièrement réalisées à la gouache, par l’artiste Kazuki Takamatsu. Un rendu très réussi avec des personnages étranges, par ce peintre diplômé de la Tohoku University of Art and Design. A découvrir dans la suite et sur la galerie.
Plus d’images sur la galerie.
LONDON – Cadbury Dairy Milk is following its “eyebrows” spot by launching a single and a music video to celebrate the brand’s conversion to Fair Trade products.
LONDON – SCA has called a pitch to consolidate the pan-European advertising accounts for its toilet tissue brands, Charmin and Velvet.
LONDON – The Department for Children, Schools and Families is looking for an agency to promote its teenage diplomas.
LONDON – Kraft Foods, the global food and beverage company, is talking to agencies about its advertising arrangements across Europe.
LONDON – Mini, the BMW-owned car brand, is looking for an agency to handle its online loyalty and customer relationship marketing activity.
Especially for the girls the footwear is an orgasm. In this video you can see what happens with the feet while people are having an orgasm… Advertiser: Bianco Footwear
A característica mais marcante do televisor Scarlet, da LG, é a sua cor vermelha predominante. Característica que, se bem destacada na sua comunicação, estimula um conceito capaz de fazer o produto se diferenciar de seus concorrentes.
Agora a noite, chegou aqui em casa uma carta e uma lente 3d (vermelha). A carta me chamava para visitar o hotsite (www.novascarletlg.com.br/vermelho) e digitar um código de acesso, que também vinha nesta carta. Ao entrar no hotsite, logo me deparo com um comercial institucional, visível apenas com a lente, apresentando a nova linha Scarlet II. No final do vídeo, surge uma mensagem personalizada (igual a da imagem abaixo). Curioso, né?!
Tá, mas não é só isso! Como não podia deixar de ser, o hotsite apresenta todos os principais features da Scarlet II. Além disso, o comercial que eu falei só poderá ser visto por quem tiver a lente. Então vai lá e se cadastra para receber a sua também
:: A criação é da Sinc.
James Murdoch was right to raise questions about the BBC’s size, remit and impact on the British media industry, according to new Culture Secretary Ben Bradshaw, who believes the BBC “probably has reached the limits of reasonable expansion”.