LONDON – John Lewis and Dixons are embroiled in a row over Dixon’s new ad campaign which ridicules John Lewis’s “middle England” appeal.
“It’s about time.”
Advertising Agency: Jotabequ, San José, Costa Rica
Art Director: Héctor Acuña
Copywriter: Osvaldo Baldi
Photographer: Noelia Badilla
Published: September 2009
Advertising Agency: Engauge, Columbus, USA
Creative Director: Adam Albrecht
Art Director: Chuck Matzker
Copywriter: David Stone
Photographer: Stock
Published: August, 2009
LONDON – UK TV viewers think they are immune to product placement, according to research released today.
Une belle campagne pour le Melbourne Writers Festival se déroulant en Australie. L’idée est basé autour de plusieurs situations pouvant êtres lues à travers 2 lectures différents. Une mise en scène de l’agence JWT sur des clichés de Bronwyn Kidd. Plus d’images dans la suite.
En grande taille : Horror – War – Mystery
LONDON – Facebook is to completely shut down the controversial Beacon advertising service as part of a $9.5m (£5.9m) settlement of a class-action lawsuit launched against the product.
LONDON – Intercontinental Hotel Group (IHG) is launching its biggest-ever brand campaign for Holiday Inn, as it looks to raise awareness of the hotel chain’s ongoing rebrand.
LONDON – ITV1 has won round one of the Saturday evening reality TV ratings war, with ‘The X Factor’ managing to pull in an audience of 10.7m at its peak versus 8.7m for BBC One’s ‘Strictly Come Dancing’.
LONDON – Castrol is combining speed camera technology with digital roadside billboards to tell around 200,000 drivers what the best oil for their vehicle is in a new ad campaign.
Miniatures that fold out of the centre-fold, and fold back in when you close the magazine.
“Lightweight Folding Shelf EEX5. Fits under your bed too.”
Advertising Agency: Grey Group, Hochiminh City, Vietnam
Creative Director: Aditya Upadhyaya
Art Director: Tuan Vu, Rajib Gupta
Copywriter: Rajib Gupta, Aditya Upadhyaya
Illustrator: Uyen Vu, Tuan Vu, Indika Munasinghe
Photographer: Guy Gonyea
Typographer: Tuan Vu/Rajib Gupta
A Glass and Half Full Productions is back with a new film for Cadbury After the success of the Gorilla and all the spoofs, the truck story at the airport, the eyebrown dance, and You’re right Cadbury is back with a new video Zingolo that happens in Africa for fair trade cocoa. Advertiser: […]
LONDON – NHS Birmingham East and North is urging smokers to quit through a hard-hitting marketing drive.
Une belle mise en scène et vidéoclip, dirigé par le jeune réalisateur Saman Keshavarz, qui utilise la technique de prise de vue à la 1ère personne avec le Canon 5D Mark II. Le clip est destiné au projet musical Cinnamon Chasers et à leur titre “Luv Deluxe”.
We’ve been doing some analysis on recent QR code campaigns through sister company Myne.
The results make for some interesting reading.
Check it out.
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The answer is in this video… Advertiser: Lamborghini Reventón Roadster
Oh, those clever birds at Twitter. When the microblogging service announced recent changes to its terms of service, its executives knew exactly how to spin the news.
Will.i.am is my marketer of the year. Most brands are still grappling like first-time makeout artists with the most fundamental shift of the last decade — from marketer as message-pushing machine to marketer as creators of stuff consumers will actually pull toward them. But the Black Eyed Peas, having mastered that shift, are already showing an understanding of perhaps the second-most important change: from campaign to continuous conversation.
If I didn't know any better, I'd start packing my bags in advertising and get a job as an insurance broker or university professor. But the truth is, I do know better.
SAN FRANCISCO (AdAge.com) — How do you compete as an upstart in the cutthroat domestic airline industry when your marketing budget is a fraction of your rivals'? For Porter Gale, VP-marketing at domestic value carrier Virgin America, you make every dollar stretch and use social media and buzz to amplify every marketing event, all the while trying to show that Virgin is the antidote to marginal domestic air travel.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
