Sep
21
Warc adopts new brand identity and signs ad archive deal
Posted in: UncategorizedLONDON – Warc, the advertising data company, has refreshed its brand identity and website, and announced that it has signed up new partners.
Sep
21
Report: only 5 per cent willing to pay for online news
Posted in: UncategorizedLONDON – Introducing pay walls for online news content is likely to drive readers to free sources, further eroding revenue for struggling newspapers, research has found.
Sep
21
Promo Review – Heineken’s Champions League text and win promotion
Posted in: UncategorizedLONDON – P&I blogger and Cocktail Marketing founder Chris Reed wonders whether Heineken’s new ‘stay at home’ football promotion will get the support it needs to beat arch-rival Carlsberg.
Sep
21
Phorm suffers double blow
Posted in: UncategorizedLONDON – Phorm made a pre-tax loss of $15m in the first half of 2009 and its chief technology officer, Stratis Scleparis is leaving the behavioural targeting firm.
Sep
21
IBM’s Zany Viral Video Chief
Posted in: Uncategorized
NEW YORK (AdAge.com) — It's certainly not unusual that a standup comedian like Tim Washer would be producing absurdist viral videos. What is surprising is that the IBM communications executive is doing so for his straight-laced corporate employer. He appeared at a Business Development Institute seminar on corporate social media practices last week. There, he championed the cause of creative absurdity in corporate marketing. And he warned the audience that fear and rigid thinking were the greatest obstacles to their companies' social media success.
Sep
21
Sorrell says Google is becoming friendlier
Posted in: UncategorizedNEW YORK – Sir Martin Sorrell, the chief executive of WPP Group, has said that Google has become a much friendlier “frenemy” than it has previously been.
Sep
21
MySpace and Last.fm turned off in Turkey
Posted in: UncategorizedLONDON – MySpace and Last.fm have both been banned in Turkey due to music copyright violations.
Sep
21
Marketing Design Awards announces shortlist
Posted in: UncategorizedLONDON – Following a day of judging earlier this month, the panel for the Marketing Design Awards has announced its finalists.
Sep
21
Facebook to shut down Beacon
Posted in: UncategorizedLONDON – Facebook is set to pay out $9.5 million to shut down its advertising platform Beacon, after users filed a lawsuit against the social networking site.
Sep
21
O’Brien claims Indy will close by Christmas
Posted in: UncategorizedLONDON – Denis O’Brien, Independent News 8 Media’s second-biggest shareholder, has launched one of his biggest attacks on the company yet, claiming its flagship UK newspaper, The Independent, will close by Christmas.
Sep
21
Vodafone revamps brand to reflect customer power
Posted in: UncategorizedLONDON – Vodafone is revamping its brand positioning and marketing for the first time in four years, dropping its “make the most of now” tagline in favour of “power to you”.
Sep
21
Newspaper giveaways from the weekend (19 to 20 September)
Posted in: UncategorizedLONDON – Madonna, Chocolately Cheesecakes and £1 trips to France all part of this weekend’s newspaper giveaways.
Sep
21
Ogilvy 8 Mather and JWT top winners at Spikes Asia awards
Posted in: UncategorizedLONDON – Ogilvy 8 Mather and JWT emerged as the big winners from Spikes Asia, the continent’s leading creative competition, which was held in Singapore.
Sep
21
Fincham could be alternative candidate to Ball for ITV top job
Posted in: UncategorizedLONDON – Peter Fincham, ITV’s director of television, could be a potential candidate for the chief executive job as the broadcaster enters a deadlock over Tony Ball’s pay demands.
Sep
21
Coca-Cola unveils global World Cup strategy starring Cameroon’s Roger Milla
Posted in: UncategorizedLONDON – Coca-Cola has announced its global marketing plans for the 2010 FIFA World Cup in South Africa at a press conference from FIFA’s Zurich headquarters.
Sep
21
Oxfam increases digital campaigning as it expands online team
Posted in: UncategorizedLONDON – Oxfam is expanding its digital campaigns team as it seeks to boost its use of online communications for its fundraising and awareness-raising campaigns.
Sep
21
Nike Sportswear Maxime Médard for AW 77
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Sep
21
Phorm reports $15m pre-tax loss
Posted in: UncategorizedLONDON – Phorm, the targeted online advertising firm that has faced diminishing support in the UK, as ISPs such as Carphone Warehouse and BT pulled back from proposed trials, has posted a pre-tax loss of $15m (£9.3m) for the first half of the year.
Sep
21
Yahoo!’s global ad campaign features you
Posted in: UncategorizedLONDON – Yahoo! is hoping its biggest global ad campaign in years will lift the internet giant out of one of the most difficult periods in its 15-year history.
Sep
21
Fiat 500 C: Tree Planters
Posted in: Uncategorized
From August 5 to September 30, the cutely nostalgic Fiat 500 C, unveiled in February, appears on Milan’s world-famous fashion street, Montenapoleone, in an unexpected role. Exactly 20 fiberglass replicas, precisely the same size and shape as the little Fiat, have become planters for real trees of various shapes. The happening, called “Per fare un albero” (Create a tree), is a cooperative effort between the City of Milan, Fiat, and artist-designer Fabio Novembre. In Novembre’s words, his solution to merge into one object trees and cars, two elements always vying for urban space, is a “symbol of a new way of living.” According to Fiat’s spokespeople, Fiat 500 C’s cheerful, friendly, innovative and eco-friendly character is a perfect fit for such an undertaking. – Tuija Seipell.
Artist-Designer: Fabio Novembre, Milan, Italy
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