TV Ratings: CBS Dramas Bite Reality Back
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MINNEAPOLIS (AdAge.com) — Three CBS dramas — "NCIS," "NCIS: Los Angeles" and "The Good Wife" — easily beat unscripted series on rival networks to give CBS its strongest start with overall viewers since 1993 and the best beginning with the ad-centric adults 18-49 since 2004, according to the network.
FDA to Hold Public Hearings on Big Pharma’s Social-Media Use
Posted in: UncategorizedNEW YORK (AdAge.com) — The U.S. Food and Drug Administration will hold a two-day public hearing in November on how pharmaceutical companies use the web and social-media tools to market their products, the first step in a long overdue process that will finally establish guidelines for how drug makers proceed in a Web 2.0 world.
Diageo Shuffles Ad Agencies on Tequila Brands
Posted in: UncategorizedFinally, an Easy Way to Dominate Times Square
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NEW YORK (AdAge.com) — Securing prime outdoor advertising real estate just got easier. Clear Channel Spectacolor, the digital signage arm of the company's Outdoor division, unveiled a new ad sales unit, Times Square Domination, to aggregate ad sales for five of the NYC location's largest digital billboards. Clear Channel pulled together owners Spectacolor, NASDAQ, Reuters, News Corp. and ABC Sports and Entertainment to cooperate and sell the signs together.
Hyper Graffiti Heels – INSA Heels Releases More Brightly Decorated Foot Candy (GALLERY)
Posted in: UncategorizedHumiliation Cakes – Say What You Really Feel with these Embarrassing Cakes (GALLERY)
Posted in: Uncategorized‘Flash Forward’ Looks to Grow Fan Base Across Multiple Screens
Posted in: UncategorizedTravelzoo Sticks to What Works as Recession Alters Flight Plans
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NEW YORK (AdAge.com) — Craig Calder is the first to admit that his company's marketing is far from flashy. But in Travelzoo's case, flashy marketing doesn't ring the cash register. That's because the travel-deals publisher has found success with very simple strategies: word of mouth and targeted online campaigns.
NSPCC goes digital with supporter magazine to cut costs
Posted in: UncategorizedLONDON – The NSPCC has launched an interactive version of its Children’s Friend supporter magazine with the aims, it says, of saving funds and “increasing engagement with the cause”.
Kleenex: Soap dispenser
Posted in: UncategorizedAcxiom moves into Saudi Arabia as a gateway to Middle East
Posted in: UncategorizedLONDON – Database giant Acxiom is venturing into Saudi Arabia and the Middle East by agreeing to buy DMS (Direct Marketing Services) in Saudi Arabia and the United Arab Emirates.
With Some Help From Adidas, NBA Stars Talk Directly With Fans in China
Posted in: UncategorizedCOI appoints Rapier to HM Revenue 8 Customs VAT brief
Posted in: UncategorizedLONDON – HM Revenue 8 Customs (HMRC) has appointed Rapier to a direct marketing brief looking at changes to VAT regulations, following a pitch handled by the COI.
More Marketing Mutts: We Has Them
Posted in: UncategorizedOmnicom’s Porter Novelli Lands U.S. PR Duties for Monster.com
Posted in: UncategorizedLabour prepares for broadband tax levy
Posted in: UncategorizedLONDON – The Government wants to push through its controversial £6-a-year broadband tax before the General Election, despite opposition from the Conservative Party.
BBC Trust slammed by MPs committee
Posted in: UncategorizedLONDON – The BBC Trust has been accused of arrogance by a cross-party group of MPs for ignoring their concerns about the expansion of the BBC’s commercial operations.
The Stars of Madison Avenue
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Four global brands were honored for their social responsibility initiatives at the Advertising Club's sixth annual Stars of Madison Avenue luncheon Sept. 21. The event, running on the opening day of Advertising Week in New York, celebrated work by General Electric Co., Johnson & Johnson, Microsoft Corp. and Sears.
Visual System
Posted in: UncategorizedL’équipe de Visual System se compose de 4 artistes numérique (image, son, arts plastiques) et de 3 ingénieurs spécialistes de la programmation et des jeux videos. A découvrir dans la suite, plusieurs expériences de création retraçant les différents projets du collectif.
Ci-dessus une installation pour l’édition 2009 du festival Scopitone à Nantes. Le collectif est composé de 4 artistes : Olivier Pasquet, Djeff Regottaz, Bastien Ribeiro, and Valère Terrier.