Fragile Machine of the day

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Untitled Fragile Machine, seen last week at Arthur Ganson’s very charming Long Now seminar titled Machines and the Breath of Time. continue

TV Ratings: CBS Dramas Bite Reality Back


MINNEAPOLIS (AdAge.com) — Three CBS dramas — "NCIS," "NCIS: Los Angeles" and "The Good Wife" — easily beat unscripted series on rival networks to give CBS its strongest start with overall viewers since 1993 and the best beginning with the ad-centric adults 18-49 since 2004, according to the network.

FDA to Hold Public Hearings on Big Pharma’s Social-Media Use

NEW YORK (AdAge.com) — The U.S. Food and Drug Administration will hold a two-day public hearing in November on how pharmaceutical companies use the web and social-media tools to market their products, the first step in a long overdue process that will finally establish guidelines for how drug makers proceed in a Web 2.0 world.

Diageo Shuffles Ad Agencies on Tequila Brands


NEW YORK (AdAge.com) — Spirits giant Diageo is changing up the agencies that work on its tequila brands, handing duties for Don Julio to WPP's Grey, New York, after a review and yanking the Jose Cuervo account from sibling JWT after a year, executives familiar with the matter said.

Finally, an Easy Way to Dominate Times Square



NEW YORK (AdAge.com) — Securing prime outdoor advertising real estate just got easier. Clear Channel Spectacolor, the digital signage arm of the company's Outdoor division, unveiled a new ad sales unit, Times Square Domination, to aggregate ad sales for five of the NYC location's largest digital billboards. Clear Channel pulled together owners Spectacolor, NASDAQ, Reuters, News Corp. and ABC Sports and Entertainment to cooperate and sell the signs together.

Hyper Graffiti Heels – INSA Heels Releases More Brightly Decorated Foot Candy (GALLERY)

(TrendHunter.com) INSA Heels is back with a unique new collection of hyper-printed, multi-colored, offbeat shoes. The shoe company, after a successful first season, has released an assortment of super funky, graffiti-style…

Humiliation Cakes – Say What You Really Feel with these Embarrassing Cakes (GALLERY)

(TrendHunter.com) Phone calls can be too direct, emails too cold but embarrassing cakes—those will get the job done! In other words, if you don’t know how to say it, bake a cake—and write your disagreeable message on it.…

‘Flash Forward’ Looks to Grow Fan Base Across Multiple Screens


NEW YORK (AdAge.com) — ABC, Sprint and Lexus are conspiring to get people talking about the new ABC drama "Flash Forward" even when it's not on the air.

Travelzoo Sticks to What Works as Recession Alters Flight Plans


NEW YORK (AdAge.com) — Craig Calder is the first to admit that his company's marketing is far from flashy. But in Travelzoo's case, flashy marketing doesn't ring the cash register. That's because the travel-deals publisher has found success with very simple strategies: word of mouth and targeted online campaigns.

NSPCC goes digital with supporter magazine to cut costs

LONDON – The NSPCC has launched an interactive version of its Children’s Friend supporter magazine with the aims, it says, of saving funds and “increasing engagement with the cause”.

Kleenex: Soap dispenser

Kleenex-guerrilha

“Got flu?”

Advertising Agency: Trampolim Comunicação, João Pessoa, Brazil
Creative Director: Bob Ferraz
Art Director / Illustrator / Photographer: Gustavo Frazão
Copywriter: Bob Ferraz
Released: June 2009

Acxiom moves into Saudi Arabia as a gateway to Middle East

LONDON – Database giant Acxiom is venturing into Saudi Arabia and the Middle East by agreeing to buy DMS (Direct Marketing Services) in Saudi Arabia and the United Arab Emirates.

With Some Help From Adidas, NBA Stars Talk Directly With Fans in China


SHANGHAI (AdAge.com) — Adidas appeals to two passions among urban Chinese youth — the internet and basketball — by bringing two NBA stars to China. The company's unprecedented digital initiative included China's first live interactive online TV show.

COI appoints Rapier to HM Revenue 8 Customs VAT brief

LONDON – HM Revenue 8 Customs (HMRC) has appointed Rapier to a direct marketing brief looking at changes to VAT regulations, following a pitch handled by the COI.

More Marketing Mutts: We Has Them


Note to self: Don't ask people to send in photos of their dogs the same week of Advertising Week.

Omnicom’s Porter Novelli Lands U.S. PR Duties for Monster.com


NEW YORK (AdAge.com) — Monster.com has selected Omnicom Group's Porter Novelli as its U.S. PR agency of record after a review that included sibling Omnicom Group shop Fleishman-Hillard, Interpublic Group of Cos.' Weber Shandwick and independent Edelman.

Labour prepares for broadband tax levy

LONDON – The Government wants to push through its controversial £6-a-year broadband tax before the General Election, despite opposition from the Conservative Party.

BBC Trust slammed by MPs committee

LONDON – The BBC Trust has been accused of arrogance by a cross-party group of MPs for ignoring their concerns about the expansion of the BBC’s commercial operations.

The Stars of Madison Avenue


Four global brands were honored for their social responsibility initiatives at the Advertising Club's sixth annual Stars of Madison Avenue luncheon Sept. 21. The event, running on the opening day of Advertising Week in New York, celebrated work by General Electric Co., Johnson & Johnson, Microsoft Corp. and Sears.

Visual System

L’équipe de Visual System se compose de 4 artistes numérique (image, son, arts plastiques) et de 3 ingénieurs spécialistes de la programmation et des jeux videos. A découvrir dans la suite, plusieurs expériences de création retraçant les différents projets du collectif.



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Ci-dessus une installation pour l’édition 2009 du festival Scopitone à Nantes. Le collectif est composé de 4 artistes : Olivier Pasquet, Djeff Regottaz, Bastien Ribeiro, and Valère Terrier.

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