LONDON – Global Radio has lured Mindshare’s business director, Catherine Schrier, away from the agency world to take on a new role as client strategist at the UK’s largest commercial radio group.
LONDON – UKTV has secured a six-figure deal with Kraft Foods through which its cheese brand, Philadelphia, will fund a new cookery format featuring TV chef Simon Rimmer.
LONDON – Aegis Media’s out-of-home agency Posterscope has promoted group managing director Steve Bond to group chief operating officer and group deputy managing director Glen Wilson to group managing director.
LONDON – Josh Krichefski, deputy managing director of BLM Quantum, is moving to a new role within the Havas Digital network amid a continuing group restructure in the UK.
Mars-Wrigley has launched a review of its estimated £80m media buying business in the UK, currently handled by WPP’s MediaCom and Publicis Groupe’s ZenithOptimedia.
That line almost always guarantees traffic, donnit. Seems that Cash4Gold.com has taken issue with the Consumerist‘s reporting on the company. (Yes, the same company with Hammer in the Super Bowl spot.) The history of the story is a long but compelling read that you can check out for yourself.
Check in this video the woman behing this man. Different scents for different gents Advertiser: Old Spice
The famous footballer Wayne Rooney is preparing in the locker before the match. Advertiser Nike Football
“A lot of these “facts” are classic examples of how to lie with statistics.”
“Brilliant collection of stats, the evidence seems to be compelling. Top sound track to so many thanks to you and Fat Boy Slim for an uplifting five minutes:)”
“A lot of these “facts” are classic examples of how to lie with statistics.”
“Brilliant collection of stats, the evidence seems to be compelling. Top sound track to so many thanks to you and Fat Boy Slim for an uplifting five minutes:)”
Acabar com pelo menos metade do trabalho das agências especializadas em mídias sociais. Essa é a proposta da ferramenta Press Army, lançada hoje pela agência japonesa Ultra Super New.
Atuando como uma plataforma de monitoramento de tudo quanto é site (Twitter, Facebook, YouTube, Flickr, blogs, etc), o Press Army quer ajudar grandes marcas a capturar uma percepção comum em torno da empresa na internet.
Monitoramento de marcas e opiniões nas mídias sociais foi quase sempre um trabalho braçal, mas a ferramenta japonesa automatiza os resultados através de quantidade de menções, relevância e alcance.
Eu não testei o serviço para saber se funciona como deveria, mas empresas interessadas podem pedir uma demonstração através do formulário de contato do Press Army. De qualquer forma, parece uma boa tentativa de tornar mais simples e dinâmico um relatório crucial para as marcas nos dias de hoje. Ah, e não custa lembrar, o acesso é pago.
| Via TechCrunch
Post originalmente publicado no Brainstorm #9
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Como eu havia prometido no Twitter, trago aqui pra vcs o gráfico que foi apresentado pela Maria Mandel, sócia e diretora executiva de inovação digital da Ogilvy One, EUA, durante sua palestra sobre “vídeos online“, neste primeiro dia de ProXXIma. Na minha opinião, este gráfico é um dos mais catequistas e conclusivos entre todos os demais gráficos que pipocam por aí tentando defender as mídias digitais.
De acordo com dados da Carat, de 2008, as plataformas digitais serão responsáveis por 66% do uso de mídia em 2010, um total que se eleva para 80% até 2020. Se espera que a internet cresça cada vez mais proeminente durante este período.
Bom, então está aí pra você evangelizar mais um pouco seu cliente (se é que ainda precisa 
).
Future Consumer will be Digital Focused
:: Continue acompanhando o meu Twitter e as novidades do ProXXIma.
Prometo que até o final da semana eu preparo um resumão sobre o evento.
(TrendHunter.com) No longer exclusive to the nightclub/night-entertainment industry, liquid metal dresses, reminiscent of the days of Dynasty, are making a come-back, transcending the runway from stripper-fabulous to evening…
(TrendHunter.com) UK-based transportation design consultancy Design Q is trying to help make air travel cheaper by redesigning the seating arrangement inside planes. The new airplane seating concepts focus on high-density…
(TrendHunter.com) Sandra Bullock is a cougar. As an actress in her forties, Sandra Bullock has defied convention by romancing younger men (on and off screen). This summer’s The Proposal starring Ryan Reynolds, 32, raked…
LONDON – A magazine ad for the fashion retailer American Apparel that showed a young girl partially naked has been banned by the Advertising Standards Authority.
LONDON – A press ad promoting an offer from Argos for flash drives has been banned by the Advertising Standards Authority.
LONDON – The Advertising Standards Authority has banned TV and press ads advertising the sports coverage available on Sky’s HD service.
LONDON – The Advertising Standards Authority has upheld a complaint by BT about a TalkTalk ad that claimed to offer half-price calls, but did not mention the fees involved in the offer.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
