LONDON – More Irish people are listening to news-led radio programming, according to radio listening data for the Republic of Ireland between April and June 2009.
LONDON – Npower has announced a two-year extension to its title sponsorship of domestic Test match cricket.
LONDON – Electrical retailer Comet has signed its first major TV sponsorship deal with ITV to be the new sponsor of the game show ‘Who Wants To Be A Millionaire?’
Advertising Agency: Sra. Rushmore, Madrid, Spain
Production Company: Punga, Buenos Aires
Director: Agustin Alberdi (live), Tomi Dieguez (animation)
Character design: Gabriel Fermanelli
Director Assistant: Facundo Viggiano
3d modelers and animators: Ruben Stremiz, Marcos de Lunardo, Sebastian Pavone.
Compositing: Marcos de Lunardo, Facu Laboranti.
Producer: Patricio Verdi
Coordinator: Gaston Rojas
Audio design: Animal Music
LONDON – Comet, the electrical retailer, has signed as the sponsor of the ITV1 gameshow Who Wants To Be A Millionaire?.
LONDON – TrustMark, the government-backed scheme providing a quality mark for tradesmen, is launching its largest marketing campaign to date.
LONDON – Arsenal Football Club has appointed Tom Fox, a former Nike and Gatorade executive, as its chief commercial officer.
LONDON – ITV.com is set to make as much as £34 million from advertising in 2009, according to analysts Screen Digest.
NEW YORK – Eight people have been accused by a US court of using T-Mobile and AT&T customer data to order $22m-worth of mobile handsets.
LONDON – Procter 8 Gamble’s strategy of launching value products could be hindered by a management team unaccustomed to running marketing activity aimed at cash-strapped consumers, according to an analyst report.
LONDON – Rupert Murdoch has experienced a 28 per cent drop in remuneration as his News Corporation empire struggles from the fall in commercial spending and cuts to the valuation of its assets.
LONDON – Art 8 Copy, a film about advertising and inspiration that achieved “official selection” status at this year’s Sundance Film Festival, was released today in the US.
A l’occasion de l’annonce de la nouvelle PS3 Slim, voici la nouvelle campagne Playstation au Japon intitulé Playface. Un superbe site flash à découvrir ainsi que plusieurs spots, montrant les réactions de différents joueurs en train d’utiliser la console.
On the 9th of August 1956, 20,000 South African women of all races marched on the Union Buildings in Pretoria to oppose the Urban Areas Act, commonly known as the Pass Laws – legislation that required ‘non-whites’ to carry a document known as the Dom Pas which would allow them to move around, or live in ‘White South Africa’. The day is now commemorated as Women’s Day. Print from TBWA\Hunt\Lascaris, Johannesburg.
Advertising Agency: TBWA\Hunt Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Directors: Justin Wright, Vanessa Gibson
Art Director: Justin Wright
Copywriter: David Edworthy
Photographer: Clive Stewart
Retoucher: Tebogo Suping
Credits:
Client: Clearex – acne treatment gel
Agency: Shalmor Avnon Amichay/Y#038;R Interactive Tel Aviv
August 2009
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Manager: Adam Polachek
Account Supervisor: Dana Cogan
Account Executive: Anat Ruderman
Photographer: Menachem Reiss
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Dans le cadre de la compétition Idea 2009, voici un excellent concept de téléphone tactile et interactif intitulé “Window Phone” par le designer Seunghan Song. Une apparence transparente qui évolue en fonction de la météo et des applications. Explications dans la suite.
LONDON – Deborah Meaden, the sole female entrepreneur on the hit BBC show Dragon’s Den, is to speak at the Call Centre 8 Customer Management Expo in Birmingham next month.
Nada mais apropriado do que uma campanha viral, com pistas e mistérios, para um filme de detetive, certo? Pois foi a mesma coisa que a Warner Bros. pensou, dando início hoje ao esforço online para o “Sherlock Holmes” dirigido por Guy Ritchie.
Há algumas horas, a WB Pictures revelou no Twitter uma estranha URL: http://94.236.57.221. A página traz cinco caixas vazias e um ponto de interrogação, e quem descobrir a senha é levado para um vídeo misterioso com um homem encapuzado, além de um cadastro de email que diz que Sherlock Holmes precisa da sua ajuda.
A pista dada foi essa imagem, um poster com a personagem Irene Adler, interpretada por Rachel McAdam’s. Aí foi fácil: “I R E N E”. É um começo tímido, mas uma mensagem no site avisa para ninguém subestimar a gravidade dos próximos eventos.
“Sherlock Holmes” estreia nos EUA no Natal desse ano, e aqui no Brasil em 8 de janeiro de 2010.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — In the middle of the marketing frenzy around mommy bloggers, Sony Electronics has turned its attention to the other gender, launching DigiDads, a program all about putting its products into a small group of blogging dads in hopes that they'll play with them and write about them.
(TrendHunter.com) Statues are always a great attraction for tourist cameras. Although they are supposed to be wonderful works of art, the ones in the above series are unintentionally inappropriate.
I’m sure some tourists…
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