NEW YORK (AdAge.com) — The digital chaos that has upended the music marketing business appears to be creating dramatic new opportunities for music publishers. In the past, those companies have been tightly focused on owning and licensing song rights, while record companies have controlled the recording and product distribution business. But no more. Los Angeles-based Bug Music, which owns more than 250,000 songs, spent the last three years reorganizing itself as recording studio and music marketer competing directly against those record companies.
LONDON – Facebook has introduced additional targeting features allowing advertisers to increase engagement with users they have a relationship with and more easily branch out campaigns in multiple countries.
LONDON – Aegis Group, the media communications company behind Carat and Vizeum, has appointed Nick Priday as group chief finance officer and named three new non-executive directors.
LONDON – Aegis Media’s Carat has been appointed to handle ESPN’s media planning and buying in the UK, as the Disney-backed sports broadcaster prepares to debut its English Premier League coverage next month.
LONDON – Volkswagen-owned car marque SEAT is launching a campaign targeting parents, promising that they can still enjoy themselves once they have children.
LONDON – More than 45 companies, including major breweries, Tesco, Asda and ISBA, have come together to launch a £100 million five-year campaign to encourage responsible drinking.
Mainframe has animated three virals to promote Tomas, a unique book written by Ministry of Sound co-founder, James Palumbo, which aggressively challenges the present financial turmoil’s moral corruption. The virals bring the book to life by animating its controversial illustrations and are being seeded across sites such as Kontraband and Daily Mash from 10th July 2009.
Mainframe worked with Ministry of Sound’s brand innovation group, MSHK, to realise the virals. MSHK supplied single frame illustrations, crafted by Breed London’s Neal Murren, as reference. Mainframe then had to turn each still into a one-minute animation. Mark Warrington, Mainframe’s director and animator, addressed the challenge of turning one still into an on-the-move sequence by deconstructing each still into its component parts in order to create backgrounds and other elements that could be extended over a timeframe. Mark additionally created new backgrounds and elements, whilst staying true to the book’s original illustration style and narrative, to make the final scenes more dramatic. In total, the project required just under three months of After Effects work.
Advertising Agency: Breed London
Illustrator: Neal Murren @ Breed London
Production: Mainframe
Mainframe Producers: Adam Jenns, Emma Phillips
Mainframe Director: Mark Warrington
Sound Design: SNK Media (Seb Juviler, Kayvan Moghaddassi)
LONDON – The trade body responsible for Stilton cheese is attempting to disassociate ‘the King of English Cheese’ from elderly gentleman with Port and cigars by signing up young TV chef Gizzi Erskine as its new brand ambassador.
LONDON – The BBC is planning to conduct a survey of licence-fee payers’ attitudes towards the value of the broadcaster’s highest paid stars and use this to determine future contract negotiations.
LONDON – Twitter has seen the internet flooded with 310 of its most confidential documents including partner agreements, financial projections and security passcodes after it fell foul of hackers. Here are six of the juiciest snippets from the company’s secret files.
LONDON – Alcohol producers, retailers and drinks trade bodies have joined forces to launch a £100m responsible-drinking campaign aimed at young adults.
LONDON – Microsoft chairman Bill Gates has taken a swipe at Google, claiming that the operating system it’s launching to rival Windows is “nothing new”.
Advertising Agency: Publicis, Dallas, USA
Creative Directors: Pete Voehringer, Steve Grimes
Art Director: Dustin Taylor
Copywriter: Andrew Beckman
Photographer: Scott Harben
Executive Creative Director: Shon Rathbone
GCD: Julial Melle
Grégoire Alexandre est un photographe indépendant et français, né en 1972 et ayant réalisé des études à l’Ecole Nationale Supérieure de la Photographie à Arles. Un impressionnant portfolio, très riche en publicités et en affiches de magazines.
Il a réalisé de nombreuses commandes, de publications presse et exposé en France (Festival International des Arts de la Mode à Hyères, Gap, Marseille), Espagne, Canada et Japon.
LONDON – The Child Maintenance and Enforcement Commission is holding a communications planning pitch to find an agency to work on its £10 million media business.
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