Jul
20
InterCasino appoints agencies to roster
Posted in: UncategorizedLONDON – Casino company InterCasino has appointed a roster of agencies to create campaigns that will generate customer loyalty in the international gaming market.
Jul
20
Wolverine YouTube ad trials generate 15% uplift in brand awareness
Posted in: Uncategorized20th Century Fox’s homepage takeover ads for Wolverine: X-Men Origins created a 15% increase in brand awareness in the UK, following YouTube’s biggest ever homepage takeover ad deal.
Jul
20
UK consumers more cynical about advertising, according to survey
Posted in: UncategorizedLONDON – Consumers in the UK are much more sceptical when it comes to advertising than their counterparts round the world, according to a global survey by The Nielsen Company.
Jul
20
Idea of iPhone Games Attracts Only a Handful of Brands
Posted in: Uncategorized
YORK, Pa. (AdAge.com) — Brands playing with iPhone apps are still trying to get game — video game, that is. Because while branded utility apps, such as store locators and bank-account managers, and established video-game brands, such as the Sims and Bejeweled, took off early in the iTunes App Store, branded game apps, or advergame apps, are off to a much slower start.
Jul
20
British Eventing launches new website
Posted in: UncategorizedLONDON – British Eventing has revamped its website with a new look and extra features for members, media and eventing fans.
Jul
20
It’s official: your mum’s on Facebook (and probably Twitter too)
Posted in: UncategorizedLONDON – People aged 55 and over are more likely to visit a social networking site than a business, technology or travel site, finds a new study.
Jul
20
Trend Hunter Reaches 100 Million Views – PLUS, Top Memories Along the Way (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Trend Hunter has officially reached 100 million views… Yee Ha! Thanks to all of you for making it happen. In particular, thanks to all of the Trend Hunters who have fueled our community into what it has…
Jul
20
AOL cuts homepage ads to speed load times
Posted in: UncategorizedLONDON – AOL is cutting the number of ads on its homepage and some other websites, in order to make its pages load quicker.
Jul
20
Armstrong: Think of AOL Like Disney, a Company ‘That Delights You’
Posted in: Uncategorized
NEW YORK (AdAge.com) — It's been 100 days since Tim Armstrong leapt from Google to become CEO of AOL. He's spent the better part of those days on various planes, visiting the company's offices around the globe as part of a crash-course in all things AOL.We sat down with Mr. Armstrong last week to talk about what comes next.
Jul
20
Gold trader to be UK’s ‘biggest direct response advertiser by end of year’
Posted in: UncategorizedLONDON – Cash4Gold, the US gold buying service, is launching in the UK today with what it claims will be the “biggest direct response campaigns in UK history”.
Jul
20
US gold trading service Cash4Gold to be UK’s ‘biggest direct response advertiser by end of year’
Posted in: UncategorizedLONDON – Cash4Gold, the US gold buying service, is launching in the UK today with what it claims will be the “biggest direct response campaigns in UK history”.
Jul
20
Will a New Harry and Louise Return to Airwaves This Fall?
Posted in: Uncategorized
Jul
20
EU slams unproven health claims
Posted in: UncategorizedLONDON – A European investigation has exposed more than 50 food brands and supplements for making unproven claims regarding their health benefits.
Jul
20
Cinema audiences on the rise thanks to Slumdog success
Posted in: UncategorizedLONDON – The first quarter of 2009 saw the highest UK cinema audience figures since 2002, according to the latest box office data.
Jul
20
iQ Font
Posted in: UncategorizedExcellente idée du studio Pleaseletmedesign pour le concessionnaire Toyota Belgium, avec cette performance conçue autour de la typographie. Imaginé par Zachart Lieberman, le principe est simple : la voiture dessine les différentes lettres avec le mouvement de ses roues.
Jul
20
Orange promotes RockCorps with TV campaign
Posted in: UncategorizedLONDON – Orange has launched a TV campaign to promote its RockCorps volunteer programme.
Jul
20
Engine seeks £50m for expansion abroad
Posted in: UncategorizedLONDON – Marketing communications group Engine, owner of ad agency WCRS, is seeking £50m to fund an expansion into America and the Far East, according to reports.
Jul
20
US car dealer uses AK-47 promotion to boost sales
Posted in: UncategorizedLONDON – A car dealer in Missouri has devised an unusual approach to combating the crash in the US motor market — he is offering a free rifle with every truck.
Jul
20
Partners parent Engine Group seeks £50m to expand in US and Asia
Posted in: UncategorizedLONDON – Engine Group, Britain’s biggest privately-owned marketing services supplier and owner of direct agency Partners Andrews Aldridge, has appointed City advisers to help it secure investment to expand internationally.
Jul
20
Blockbuster creates 2 for 1 card
Posted in: UncategorizedLONDON – Blockbuster is rolling out a 2 for 1 Movie & Game Rental Card as UK consumers opt to stay at home during the recession.
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