Wealthy consumers turn to coupons and promotions during recession
Posted in: UncategorizedLONDON – Increasing numbers of wealthy shoppers are stocking up on products on promotion as the recession takes its grip.
LONDON – Increasing numbers of wealthy shoppers are stocking up on products on promotion as the recession takes its grip.
LONDON – PZ Cussons handwash brand Carex is launching a ‘Healthy Habits’ campaign this autumn to promote hand washing as a way to prevent the spread of illness.
LONDON – Amazon will pay $928m for the online shoe retailer Zappos, a US-based firm with fiercely loyal customers — tipped as being the next worthy rival to Amazon, the world’s largest online retailer.
LONDON – Publicis Groupe’s profits for the first half of 2009 have fallen 13.6% to €172m (£148m) though revenues were almost unchanged.
LONDON – Kelkoo, the European price comparison site, has signed an international advertising deal with Google.
LONDON – National Schools Partnership, the partnership agency, has developed a new campaign called Learning Along the Line for Chiltern Railways.
LONDON – Fiat is launching a youth-orientated digital campaign for its 500C model, aimed at users of fashion and music websites.
The exclusive interview/book by Jann S. Wenner, on request with the July issue of Rolling Stone.
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Lorenzo Crespi
LONDON – Alcohol awareness charity Drinkaware has signed up radio DJ and TV presenter Lauren Laverne to star in an irreverent online video warning festival goers of the pitfalls of alcohol abuse.
LONDON – Jim Kelly, a founder of Rainey Kelly Campbell Roalfe/Y&R, has been hired to lead Dentsu Europe in the newly created post of regional director.
LONDON – Carlsberg has called a review of its global advertising account. The brewer has approached networks to pitch for the business.
LONDON – Barclays is talking to a number of London agencies about an advertising brief across its Western European markets.
LONDON – 888.com has called a pitch to find an agency to handle its £3 million advertising account just five months after hiring Grey London.
LONDON – To tackle the rising number of stabbings in the UK, the Metropolitan Police has created a YouTube-based interactive campaign that aims to show young people the consequences of knife crime.
This stop motion is a spoof from Oren Lavie Advertiser: Comcast
Via [Ads Of The World]