LONDON – Yahoo and Microsoft have confirmed a landmark search deal that will result in Microsoft’s Bing being used to power Yahoo’s search, which will maintain its own branding.
Lovely work for Sprint by Goodby, Silverstein & Partners
LONDON – Krissi Murison, the former deputy editor of NME, is to become the new editor of the IPC-owned music title replacing Conor McNicholas.
LONDON – Microsoft and Yahoo! have announced a ten-year revenue-share search pact that will create what they hope will be a more credible search competitor to Google.
Para lançar uma versão especial em homenagem a Michael Jordan, a Gatorade realizou uma instalação com 14.641 garrafas do isotônico. Para formar a imagem do jogador, foram necessárias 16 horas de trabalho.
Essa edição especial de Gatorade, chamada Jordan Series, vem para comemorar a indicação de Michael Jordam ao Hall da Fama do basquete (só agora?!). A criação é da TBWA\Chiat\Day, com produção da @radical.media.
Abaixo você pode conferir o filme derivado da ação, e logo em seguida o making of, para ter uma noção do trabalho que deu a coisa toda.
| Making Of
Post originalmente publicado no Brainstorm #9
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This guy is swearing like hell in this video Be more pure Advertiser: Purityorganic.com
In this new viral video, people are getting dirty, then naked, then they gather and… Advertiser: Bright Giant Hoover
New video for Nike trainer. Advertiser: Nike ID
LONDON – Former ITV online sales director Gary Cole has taken the position as commercial director at short-from video channel production business Diagonal View.
LONDON – Former WFCA media director Bill Jones is to launch a new media agency called Twenty Twenty Media Vision.
LONDON – Cash4Gold, the US firm promising to become the UK’s biggest direct response advertiser, said its critcally-panned UK debut DRTV ad campaign has “exceeded expectations” by creating demand far outstripping its US launch.
Advertising Agency: Ogilvy, São Paulo, Brazil
Creative Vice President: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Frederico Saldanha
Art Director / Illustrator: Guilherme Nobrega
Copywriter: Claudio Lima
Photographer: Flickr (kid’s parents)
LONDON – Kraft’s premium coffee brand Carte Noire is offering the chance to win Penguin novels as part of a £2m campaign.
NEW YORK (AdAge.com) — Despite the various problems that are inhibiting its growth, mobile advertising is experiencing increasing amounts of success. One of the latest examples of how cellphones can be effectively integrated into a major marketing campaign is that of Kmart's new Protege line of low-cost basketball shoes. At the recent Interactive Advertising Bureau conference, Mobext Mobile Marketing managing director Phuc Truong explained the campaign's strategy and tactics.
LONDON – This is the question the managing director of Delete London is asking today after finding striking similarities between his agency’s website and that of Barbarella star Jane Fonda.
NEW YORK – Fans of the critically lauded ‘Mad Men’ are being encouraged to make their own 1960s-style admen cartoon characters in a digital campaign aimed at building anticipation for the third season, which debuts in the US next month.
LONDON – AOL has appointed Stephane Panier as head of Bebo’s global operations, ending the website’s 14-month search for a new chief executive.
LONDON – Mike Segrue, global chief client officer at WPP’s out-of-home agency Kinetic, has left the company without a job to go to.
The Advertising Standards Authority has banned an ad for a breathing aid that appeared in a House of Bath catalogue.
The Advertising Standards Authority has banned an ad for a breathing aid that appeared in a House of Bath catalogue.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
