LONDON – Procter & Gamble is acquiring the super-premium, male grooming skincare brand Zirh. The brand is sold in high-end department stores worldwide such as Liberty and Harrods, specialty outlets and online at www.zirh.com.
(TrendHunter.com) With very adult-like connotations but much less mature imagery, Eric Yahnker’s most recent exhibit at the Ambach and Rice Gallery is a must-see.
The collection, in keeping with a very popular theme these…
Deux superbes campagnes pour la marque de motos Harley-Davidson. La première autour de l’univers musical : “When you speed up you’ll start listening to it” sur des photographies d’André Paiva. La seconde est construite autour des accessoires et de la formation d’un visage.
LONDON – The Labour Party has launched a digital and direct campaign to encourage supporters to pressure Tory leader David Cameron to explain how he would cut government department budgets.
offering collection of consumer reviews and news such as baby stroller reviews.
LONDON – The IPA and Microsoft are considering rejoining UK Online Measurement Company, the joint initiative between the IAB and Association of Online Publishers, which plans to launch an online measurement currency.
LONDON – Sky Media has secured the first TV sponsorship by Merrell, the outdoor footwear brand, for the History Channel’s new series Expedition Africa.
LONDON – Independent News & Media will only sanction a sale of its UK Independent titles to London Evening Standard owner Alexander Lebedev if it is able to license the papers’ editorial content to its other titles worldwide, according to senior newspaper sources.
Après le très réussi spot Zurich Chamber Orchestra publié en avril 2008, voici cette nouvelle campagne print réalisée par Euro RSCG, sur une direction artistique de Rob Hartmann. Une belle idée afin de montrer l’émotion produit par la musique.
LONDON – Paypal has a new rival. Payment service Boku has bought two mobile payment providers and received £8 million of venture capital funding to fund global expansion.
LONDON – ITV’s bumper month of May, in which the broadcaster reported its best weekly audience for more than eight years, failed to provide any discernible lift in its share of commercial impacts in the month.
LONDON – General Motors has reached a ‘tentative’ agreement to sell premium car marque Saab to Scandinavian motor manufacturer Koenigsegg.
LONDON – The BBC and Scottish ITV franchise STV have struck an outline agreement to share newsgathering resources such as studios, training, archives and other facilities.
LONDON – The Labour party has launched a website widget campaign supported by leaflets to highlight a revelation by the Tory party that it would cut 10% of spending on government departments.
Phones 4U’s new ‘Great Deals 4 Popular People’ campaign has been hit by complaints from the Scout Association.
LONDON – Volkswagen Commercial Vehicles has tied up with sport and leisure retailers Snow + Rock and Cycle Surgery to launch an experiential campaign around VWCV’s lifestyle range.
Really bad dog! "Bad Food Bad Dog" Advertiser:Nutri-Balance Agency:Y&R Santiago Project nameBad Dog Creative directors: Francisco Cavada, Alvaro Becker Art directors: Fabrizio Capraro, Andres Echeverria Digital retoucher / Illustrator: Raul Pardo
Joy it forward, the new Pepsi video Advertiser:Pepsi Agency:BBDO Toronto Project nameWord Play ClientPepsiCo Beverages Canada CopywriterCraig McIntosh Art directorJaimes Zentil PlannerEd Caffyn Production companyRicochet City: Toronto DirectorIgor Boros (SGL)
The bief was to develop an integrated campaign to grow awareness around the Wonderbra brand. The idea is very simple: if a woman wears a Wonderbra and a blouse it could happen that a button pops out and hit someone. From this concept, they realized a viral ad that they split in two (teaser and full version), a special promocard, a mini website (www.wonderbrabutton.it) based on UGS and a fan page on facebook. All these operations work in synergy to spread the concept on all the media involved.
Advertising Agency: Leagas Delaney, Milan, Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Luca Lannucci
Copywriter: Fabio Pedroni
Web designer: Luca Fasoli
Photographer: Riccardo Bagnoli
Director: Laura Chiossone
Production Company: Mercurio
Released: April 2009
Minimalist but efficient print campaign for this painting brand using Grafield, the pink panthe and Omer Simpson. "We match any color." Advertiser: Comex Advertising Agency: BETC Euro RSCG, Paris, France Creative Director: Stéphane Xiberras Art Director: Flavie Macaigne Copywriter: […]
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