Le réalisateur Guillaume Blanchet vient de célébrer les 10 ans d’un des bars les plus branchés de Montréal : Le Laïka. Pour l’occasion, il a utilisé la célèbre technique du stop-motion durant trois minutes, avec des centaines de boîtes d’allumettes.
[See post to watch Flash video]
Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Edwin Herrera
Copywriter: Marina D’Andrea
Agency Producer: Carla Beltrami
Production Co.: (h)films
Executive Producer: Stella Orsini
Producer: Valentina Mereu
Director: Kasper Wedendahl
DoP: Ramsey Nickell
Editor: Chuck Willis
CANNES – The ad agencies CHI & Partners and Saatchi & Saatchi are among the most shortlisted UK agencies for a Direct Lion, with CMW the most nominated UK specialist direct agency.
LONDON – St Luke’s has created a viral video to back up its new ‘bowtime’ television work for Strongbow, taking the mickey out of bankers.
LONDON – InSites Consulting is expanding its network of offices from two to four, adding London and Geneva to those in Ghent and Rotterdam.
(TrendHunter.com) We’ve all heard of Kimberley Vlaminck’s bizarre story where she apparently requested three stars to be tattooed on her face but ended up with 56 when she “fell asleep” during the procedure.
Tattoo artist…
LONDON – UK agencies have received 12 nominations out of a shortlist of 180 in this year’s Cannes Direct Lions.
The first time I went to Cannes, my agency booked me into a villa. A villa in the South of France! You can imagine how excited I was. Alas, though my trip had many high-points, said villa was not one of them. The accommodation was a warren of un-air-conditioned cubbyholes dug into the side of a hill, many kilometers away from town. The property did have an outdoor Jacuzzi.
Unfortunately, it was almost constantly inhabited by a group of drunk,
sunburned Germans. Vile in every way, I never went near them or it. I did, however, befriend a mouse-cat that had found its way into my room every night. In the end, if you’re in your hotel room, you’re either ill, making love, sleeping or dead. I wasn’t any of those.
On that maiden voyage I also had to sing for my passage. Leo Burnett had asked a planner and me if we could make a presentation based on one of the agency’s proprietary tools: the Brand Belief System. Of course, I said yes. They were offering a villa, for Christ’s sake! Our big presentation was slotted for midweek at 10 a.m. This being my first visit to Cannes, I had no idea how late people stayed up (all night) and how late people slept in (until noon). Every advertising professional from Europe or America was still in bed.
Unbelievably, the main auditorium at the Palais des Festivals was not
empty. Instead, the seats were filled with the only people who hadn’t drunk themselves comatose the night before: Asian advertising students. That was the good news. As well as the bad news. Few of the hundreds in attendance spoke English as a primary language. Of course they understood the fundamentals pretty well; the only problem was my partner and I had created a presentation rich in colloquial ideas and speech.
We spoke of cults. Challenged belief systems. Made reference to western deities. The entire thing flew over their heads like a 747. When it ended, we received obligatory applause from the polite Asians but no one asked questions. Like bad sex, it was over quick and the awkwardness malingered.
And so, Gentle Reader, I now begin my fifth visit to the International
Advertising Festival in Cannes. I work for a different agency. And I am
staying at a nice hotel. Instead of making speeches, I will be blogging.
Won’t you join me?
Steffan Postaer is Chairman and CCO of Euro RSCG Worldwide Chicago. He just completed a novel about God and Advertising and posts regularly on his blog, Gods of Advertising.
Assista os seminários de Cannes Lions 2009, muitos clips e alguns na íntegra.
Post originalmente publicado no Brainstorm #9
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Pet Airways, the first company dedicated to pet! Here is their first video! Advertiser: Pet Airways
LONDON – Disability charity Livability has appointed The Good Agency to develop its fundraising programme following a three-way pitch.
LONDON – Niall FitzGerald, the former chief executive of Unilever, is being lined up as the new chairman of Sainsbury’s, according to The Times.
NEW YORK (AdAge.com) — For the last 53 years, Advertising Age has tracked the spending and calculated the rankings of the nation's 100 largest advertisers. Over the years, that annual Ad Age DataCenter report has become a much-anticipated barometer of the overall health of the ad industry itself. In this video interview, Ad Age's director of data analytics, Brad Johnson, interprets the key points and implications of this year's findings.
LONDON – The Official UK Charts Company is considering incorporating streaming from ad-funded music sites such as Spotify and We7 in its calculation of the Top 40 music chart.
NEW YORK – Google is testing a new type of search ad to cater to advertisers who want users to see more product and price information.
Une nouvelle mise à jour sur le portfolio de l’australien Justin Maller alias Superlover. De nombreux travaux pour des clients comme Asus, DC Shoe Co ou Fiat. Actuellement freelance, il est toujours creative director du célèbre collectif Dephtcore.
“Stubborn smells change your food. Clean your oven with Fornet.”
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Photographer: Davide Bellocchio
Released: March 2009
Advertising Agency: Publicis, Milan, Italy
Executive Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Laura Girola
Copywriter: Gaja Manzini
Pgotographer: Luigi Fiano, Vincenzo Gasbarro
Post production: Vincenzo Gasbarro
“And the smell goes back to hell.”
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Art Director: Stefano Fontana
Copywriter: Sara Pollini
Illustrator: Thomas Lavezzari
Photographer: Marco Craig
Post production: Marco Vagnetti
Published: April 2009
LONDON – The Economist Group has reported a year-on-year rise in operating profit of 26 per cent to £56 million, for the year ended 31 March 2009.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
