Kellogg raises 2009 marketing spend to £80m
Posted in: UncategorizedLONDON – Kellogg is set to spend more than £80m on marketing its brands over 2009, its marketing director has revealed.
LONDON – Kellogg is set to spend more than £80m on marketing its brands over 2009, its marketing director has revealed.
LONDON – Capital One has appointed Dominic Grounsell, the former head of marketing for broadband acquisition at BT, to replace Justin Basini as the bank’s head of marketing for Europe.
LONDON – Setanta has gone into administration, following the breakdown of rescue talks to secure funding for the Irish broadcaster.
LONDON – Irish pay-TV company Setanta has gone into administration after rescue talks collapsed.
Une très belle campagne publicitaire pour l’école supérieure Digits à propos de l’ouverture d’esprit sur les mathématiques et les sciences. Avec la baseline “Figure this. Image that”, imaginée par l’agence de publicité Arnold sur des photographies de Jorg Meyer.
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Advertising Agency: JWT Cairo, Egypt
Creative Director: Hesham Ellabban
Senior Art Director: Bassem Sabry
Copywriter: Hamdy Naguib
Illustrator: Bassem Sabry
LONDON – The Children’s Society, NCB and the Children’s Food Campaign are among the organisations that have called upon the Committee of Advertising Practice to change its code of practice so that ‘all children are properly protected from junk food advertising’.
LONDON – The Tennis Foundation has launched an ambient advertising campaign on footpaths to raise awareness of the charity and drive the public to watch tennis on BBC Wimbledon screens placed around the country.
LONDON – Rolex has partnered with News International to highlight its long-running sponsorship of Wimbledon.
LONDON – Magic 105.4 has signed a partnership with The Royal Botanic Gardens, Kew, to sponsor Kim Wilde’s Secret Songs radio show.
LONDON – Banking giant Barclays has hired iCrossing to handle its natural search account, having worked with the agency on projects since the start of 2009.
LONDON – WPP’s Mindshare has appointed former McKinsey strategist Giovanni Romero as client director, business planning and strategy.
Un design perturbant pour ces salières de table, disponibles en rouge et blanc. Elles sont volontairement inspirées du symbole de la cagoule blanche pointue du Ku Klux Klan (KKK). Un look décalé et une réalisation du studio russe Oldshoes.
LONDON – Fitness First is looking for brand partners to take part in the launch of a loyalty scheme being developed for the gym’s members.