Kellogg raises 2009 marketing spend to £80m

LONDON – Kellogg is set to spend more than £80m on marketing its brands over 2009, its marketing director has revealed.

BT’s Groundsell replaces Basini as Capital One marketing chief

LONDON – Capital One has appointed Dominic Grounsell, the former head of marketing for broadband acquisition at BT, to replace Justin Basini as the bank’s head of marketing for Europe.

Setanta goes into administration

LONDON – Setanta has gone into administration, following the breakdown of rescue talks to secure funding for the Irish broadcaster.

Box Tops Celebrates $300 Million With Cute Video

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We hate Box Tops.

Setanta enters administration

LONDON – Irish pay-TV company Setanta has gone into administration after rescue talks collapsed.

Knob Creek Runs Dry in Marketing Stunt


Knob Creek is sending empty bourbon bottles to journalists. But what would usually be seen as the sort of offense requiring capital punishment is actually a pretty savvy marketing move.

Middle School Program

Une très belle campagne publicitaire pour l’école supérieure Digits à propos de l’ouverture d’esprit sur les mathématiques et les sciences. Avec la baseline “Figure this. Image that”, imaginée par l’agence de publicité Arnold sur des photographies de Jorg Meyer.



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Thanks For Nothing Knob Creek

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So Knob Creek, due to demand for its bourbon, is running low on supply and is at risk of running dry before its next batch is ready in November

Blue print of a Renault Megane

Click Image To Enlarge

Advertising Agency: JWT Cairo, Egypt
Creative Director: Hesham Ellabban
Senior Art Director: Bassem Sabry
Copywriter: Hamdy Naguib
Illustrator: Bassem Sabry

Children’s groups call on CAP to protect kids from ‘junk food’ advertising

LONDON – The Children’s Society, NCB and the Children’s Food Campaign are among the organisations that have called upon the Committee of Advertising Practice to change its code of practice so that ‘all children are properly protected from junk food advertising’.

Side-Baring Monokinis – One-Piece Swimsuits Make the Beach Even Hotter for ‘09 (GALLERY)

(TrendHunter.com) Summer of 09’s most wanted fashion statement is the monokini!

Temperatures are rising in some of the most fabulous cities in the world, and it’s creating a heated desire to hit the beach. The hottest…

The Boston Ad Club Reunion Reunites Generations

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Last night the Ad Club of Boston held its first ever Ad Club Reunion, and event that brought together over 500 Boston area advertising professionals from across the years.

Tennis Foundation takes to the streets with Wimbledon campaign

LONDON – The Tennis Foundation has launched an ambient advertising campaign on footpaths to raise awareness of the charity and drive the public to watch tennis on BBC Wimbledon screens placed around the country.

Rolex promotes Wimbledon sponsorship in The Times

LONDON – Rolex has partnered with News International to highlight its long-running sponsorship of Wimbledon.

Kew Gardens sponsors Magic 105.4 show

LONDON – Magic 105.4 has signed a partnership with The Royal Botanic Gardens, Kew, to sponsor Kim Wilde’s Secret Songs radio show.

Barclays hires iCrossing for natural search

LONDON – Banking giant Barclays has hired iCrossing to handle its natural search account, having worked with the agency on projects since the start of 2009.

Mindshare appoints Romero to client and strategy role

LONDON – WPP’s Mindshare has appointed former McKinsey strategist Giovanni Romero as client director, business planning and strategy.

Hispanics Face Discrimination Even Among Their Own


I'm asked questions that have no business being asked in this day and age. At a time when jobs are hard to find, it pains me to believe that there are worthy candidates being passed over because of skin color, social status or accent.

Salt and Pepper Shakers

Un design perturbant pour ces salières de table, disponibles en rouge et blanc. Elles sont volontairement inspirées du symbole de la cagoule blanche pointue du Ku Klux Klan (KKK). Un look décalé et une réalisation du studio russe Oldshoes.



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Fitness First gears up for loyalty scheme launch

LONDON – Fitness First is looking for brand partners to take part in the launch of a loyalty scheme being developed for the gym’s members.