Sky emerges as favourite to buy Virgin TV channels

LONDON – Sky has emerged as a clear front-runner in the race to buy Virgin Media Television, the company that owns brands including Living and Virgin1 and the sales house IDS.

Microsoft unveils Bing search engine to rival Google

LONDON – Microsoft has revealed details of its new search engine, Bing, which it hopes will break Google’s dominance of the market.

Colin Kennedy replaces Anthony Noguera as editor of FHM

LONDON – Bauer Media has appointed the former Empire editor Colin Kennedy as the new editor of FHM, replacing Anthony Noguera.

Sorry I’m Late

Une impressionnante vidéo entièrement en stop-motion, réalisée sur le sol d’un gymnase par l’artiste Tomas Mankovsky. Une histoire pleine de rebondissements sur les différents moyens de se déplacer. A découvrir dans la suite.



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Sky unveils details of content deal for Xbox

LONDON – BSkyB and Microsoft have formally unveiled the launch of Sky Player, Sky’s online TV service on the Microsoft gaming console, from this autumn.

Seven million in the UK using illegal downloads

LONDON – Illegal downloading levels have hit record levels and are costing the UK economy and media owners £120 billion a year, according to a Government adviser.

Peroni collaborates with Italian fashion designer Antonio Beradi

LONDON – Peroni Nastro Azzuro, the Italian beer brand, has collaborated with the Italian designer Antonio Beradi to create a collection of fashion items and a window display at Harrods.

Colin Kennedy takes editor’s chair at FHM

LONDON – Colin Kennedy, a former editor of Empire and digital creative director for the past two years at Bauer Media, has been appointed editor of FHM.

Sky’s video-on-demand service moves to Xbox LIVE

LONDON – Xbox owners in the UK will be able to access Sky Player, Sky’s video-on-demand service, through their broadband-enabled games consoles following a deal between Sky and Microsoft.

OFT recommends CRR review but stresses protection for advertisers

LONDON – The Office of Fair Trading has recommended that the Competition Commission review ITV’s contracts rights renewal mechanism, though it emphasised advertisers and media buyers still need ‘some protection’ in any replacement system.

OFT advises CRR should be changed

LONDON – CRR, the mechanism which governs the price ITV1 can charge advertisers for airtime, should be changed, the Office of Fair Trading has formally advised the Competition Commission today.

Sky Player comes to the Xbox as BSkyB and Microsoft join forces

LONDON – Sky is coming to the Xbox 360 this autumn allowing millions of gamers in the UK to watch shows like ‘Lost’ and ’24’ as well as Premiership football in what is a UK first.

OFT recommends relaxing ad rules for ITV

LONDON – The OFT has indicated that the Contract Rights Renewal mechanism, which was introduced to protect advertisers from the dominance of ITV following the merger of Carlton and Granada in 2003, will be overhauled but not removed completely.

Advertisers celebrate victory against BOGOF bans

LUXEMBOURG – Advertisers have won a victory EU member states attempts to ban “buy one get one free” promotions.

Some bikinis in the bus shelter in Paris

Advertiser: Special K Agency JWT Paris

Fight Like Apes – Tie me up

Belle réalisation du clip du groupe Fight Like Apes par l’artiste Eoghan Kidney, qui transforme l’image grâce à un trait d’illustration à la fois grossier et plein d’énergie. Découvrez d’autres réalisations et plusieurs clips dans l’article ci-dessous.



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Fasttelco, beyond communication

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Advertising Agency: Paragon Marketing Communications, Kuwait

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Do Atheists Believe in Advertising?

Once upon a time, I thought that I was an Atheist (the position that deities do not exist). But, I was confused: I was an Agnostic (there is no verifiable proof of a God). Now, I think that I’m simply a believer.

This all came flooding back today as I drove through the Loop on my way to lunch. I had just left a meeting outside the city, and was driving, trying to pay attention without much luck. It’s illegal to use cell phones while driving here, so there went half my entertainment. The other half, the radio, was playing alternative rock. Bored, I started people watching while caught in stop/go traffic. I watched as people scurried about as I patiently cut off a honking cab that was edging in between my car and a bus. It was then that I noticed the banner on the side of the bus, and I stopped watching the cab and thought “Huh. I wonder what they are advertising.” The bus and my car were stuck together two blocks later and I exclaimed aloud;

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“Those are the Indiana Atheist ads!”

The Indiana Atheists (IA) picked up the idea from atheists in Canada and London, where pro-Atheist bus campaigns have already run. In London, a month-long, 800 bus onslaught was derived by a London comedy writer that saw Christian ads being displayed on public transportation. Ariane Sherine, self-proclaimed atheist, came up with the slogan, “There’s probably no God. Now stop worrying and enjoy your life.” The story was picked up by Time as one of the top religion stories of the year.

Unfortunately, the Indiana Atheists were late hitting Chicago

The pious have been buying ad space from the city’s decaying, cash-strapped public transportation system for a while. One recent religious ad read, “ISLAM. Got questions? Get answers. FREE Quran & Literature,” followed by a toll-free telephone number.

Chicago was not the first target sought by the IA; Bloomington, IN, turned the advertising down. Theatheist_ads_0526second target was South Bend. Pro-religion bus ads had already run in South Bend, so the city had little choice when it came to ad acceptance.

Why do the atheists advertise? There is no message, no real group solidarity, and their self-stated goal is that they are not out winning converts. Are they branding?

According to Roy Speckhardt, Executive Director of the American Humanist Association;

“…you don’t see [atheists] having a caucus in Congress or anywhere else. It’s a group that’s been in the closet. People are afraid to ‘come out’ to their families and say they don’t believe in God.” The ads are designed to show lonely atheists that they do not walk alone — and they can go on disbelieving.

Although I bleed CMYK, it seems to me that donations could be spent in a much more effective manner to tell lonely atheists that they are not alone. People that are “good without God,” could start up a shelter to feed the homeless, help the poor pay bills, or buy groceries for a hundred families. The message would actually be stronger (doing good without God) due to their actions. Add that to the fact that news outlets are searching for “feel good” stories, the IA would; help a needy family; send their message, and; generate positive public relations. A Win-Win-Win.

My one question, “How did they determine that cadres of closeted atheists were searching for solace? Did I miss ‘60 Minutes,’ or something?”

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.

Indulgent Food Shoots – Jessica Szohr is an Epicurean for Men’s Health (GALLERY)

(TrendHunter.com) “Gossip Girl” starlet Jessica Szohr is featured in a food indulgence photo shoot in the June 2009 issue of Men’s Health magazine.

While Hollywood and the fashion industry promote dieting and skinny bodies,…

Wonderbra – Facebook

That’s how you do it. Period.