Hasta La Creative!

NEW YORK (AdAge.com) — In light of CareerBuilder's recent move to bring its account in-house, is a recession really a good time for others to do the same? Ad Age talked to the experts and came up with some pros and cons.

The discussion over value-based remuneration is a sign that agency management faces big challenges in negotiating the right fee for the services rendered. As remuneration becomes tighter and tighter, ups and downs are more and more closely linked to hiring and firing talent.

NEW YORK (AdAge.com) — There is no one answer to how to best measure online advertising. But it's becoming increasingly clear that in an era defined by deeper and better analysis of online data — the Google-ification of online advertising — many marketers are betting on a familiar-looking model: Do the ads move those more-traditional metrics, such as consideration and intent to purchase?

NEW YORK (AdAge.com) — Many marketers are pushing harder than ever before to buy programs and not networks. Yet in this upfront, the networks will still ask them to once again buy across the board — and pay a premium to really build their brands into a show's DNA.

(TrendHunter.com) This hypothetical cover shoot by Anna Michell for TANK Magazine features a model with inked bones across her arm and back.

Although Anna Michell’s photos are just a concept and not actually cover art…

(TrendHunter.com) These spectacular floral headpieces, some of which look extremely heavy, were the highlight of the recently enjoyed “Tulips Pansies: The Headdress Affair” in New York. The event teamed brilliant fashion…

If there’s one thing the Japanese appear to be obsessed with when it comes to game shows and advertising, it’s attractive women in bikinis.

(TrendHunter.com) Photography is getting a little creepy with photographer Anna Maltz’s “One Size Fits All” series. Taking family portraits is never fun and can have embarrassing results, but Anna Maltz takes the family…

The staff of Air New Zealand have nthing to hide and that’s why the men and the women from the company are naked during their work hours… They just wear paint on their body.

advertiser: Air New Zealand

Newspapers across the country are facing bankruptcy and closures, and publishers are struggling to modify their business models in a way that will bring in enough additional revenue to survive and thrive. Zenith Optimedia predicts that newspaper ad revenue will fall 12% this year. 

No More Free Online Content? So says Rupert Murdoch, owner of Media News Group, the publisher of 54 daily papers that include The Denver Post and the Detroit News states that although details have not been determined, newspaper websites will no longer be free.

Starting next year, subscribers to the online edition of The Wall Street Journal and other News Corporation titles will pay, in the words of Murdoch, “handsomely” for accessing information.

“Handsomely?” I doubt it.

Information wants to be free. Information wants to be expensive. Clearly, newspapers have their work cut out for them. Internet users already pay for access to the “superhighway;” it seems unlikely that they would pay for something the can access on all other media websites. Yet, if it does work, maybe we’ll receive better content. Or, maybe the newspapers will have to face the fact that the days of ruling the news are over, and figure out how to maintain under online revenues.

Tough choices either way. And to think that I was just getting this journalism thing down.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com or twitter.com..