May 18

Marketers Fight for Right to Buy Shows, Not Networks

Posted in: Uncategorized


NEW YORK (AdAge.com) — Many marketers are pushing harder than ever before to buy programs and not networks. Yet in this upfront, the networks will still ask them to once again buy across the board — and pay a premium to really build their brands into a show's DNA.

Related posts:

  1. Turner Lets Marketers Buy Shows Rather Than Networks NEW YORK (AdAge.com) -- Time Warner is trying to...
  2. Content Sites vs. Ad Networks: Why This Fight Isn’t Right Last week's study from the Online Publishers Association said ad...
  3. What Is Marketers’ Biggest Challenge When It Comes to Social Networks? Marketers still haven't figured out that the interaction between people...
  4. TV Networks Ponder Fridays as Chance for Niche Shows Major TV networks are moving little-watched shows with signficant DVR...
Tags:
No Responses to “Marketers Fight for Right to Buy Shows, Not Networks”

Post a Comment